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Deep Tech and the Amplified Organisation: How to elevate, scale and amplify your business through the New 4Ps of platforms, purpose, people and planet
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Deep technology is changing our world. The challenge is how to adapt.
A new digital economy is emerging, driven by advances in artificial intelligence, quantum computing and biotechnology. The challenge now for businesses and organisations is to understand how to reach their full potential by integrating their strategy, platform, digital operations, human resources and deep analytical capabilities into a single systemic operating model.Deep Tech and the Amplified Organisation is an indispensable guide for leaders, designers, technologists, entrepreneurs and changemakers who are seeking to rise to the challenge of creating transformation that matters. The book introduces a visual and systemic blueprint of the amplified organisation which aligns and integrates platform capabilities, digital systems and data analytics with an organisation’s strategy, value proposition and digital operating model.
The result is a transdisciplinary approach to Deep Tech that integrates innovative and new approaches to enterprise architectures, design methodologies and purpose-driven leadership which enables organisations to become future-fit by:
- Amplifying business through the New 4Ps framework of platforms, purpose, people and planet;
- Designing scalable platform-based business models and elevated value propositions;
- Creating open, networked and highly extensive platform architectures;
- Achieving organisational agility through implementing a systemic approach to strategy;
- Capturing the power of data through deep sensemaking and networked intelligence;
- Engaging people meaningfully though deeper customer and employee experiences; and
- Integrating universal human values into organisational culture, ecosystem relationships and leadership consciousness.
- ISBN-100995715823
- ISBN-13978-0995715820
- Publication dateSeptember 16, 2021
- LanguageEnglish
- Dimensions6.14 x 0.59 x 9.21 inches
- Print length258 pages
Product details
- Publisher : Holonomics Publishing (September 16, 2021)
- Language : English
- Paperback : 258 pages
- ISBN-10 : 0995715823
- ISBN-13 : 978-0995715820
- Item Weight : 14.4 ounces
- Dimensions : 6.14 x 0.59 x 9.21 inches
- Best Sellers Rank: #3,285,819 in Books (See Top 100 in Books)
- #688 in Business Entrepreneurship
- #1,739 in Computers & Technology Industry
- #7,486 in Economics (Books)
- Customer Reviews:
About the authors

Maria is an economist and specialist in strategy and organisational transformation, internationally recognised for her innovation in the fields of digital and cultural transformation, Balanced Scorecard, employee experience, agile strategy, and championing the role of universal human values in Deep Tech. Her contributions to leadership thinking have transformed the way in which business leaders are able to achieve augmented agility through understanding and implementing a systemic form of strategy, through a focus on human values, an expanded form of consciousness and the quality of relationships within organisations and across ecosystems. Maria is CEO (Brasil) of Holonomics, co-founder of the Deep Tech Network, a Harvard Business Review author and coauthor of Deep Tech and the Amplified Organisation, Holonomics: Business Where People and Planet Matter, Customer Experiences with Soul: A New Era in Design, The Strategy Activist and Strategy Management: Experiences and Lessons from Brazilian Companies.

Igor is a visionary technologist and social impact entrepreneur, sought after by the world’s largest organisations for his expertise in implementing organisational mission-critical systems and gen- erating transformational impact for national and multinational en- terprises in the areas of digital economy, agile organisations, digital architectures, intelligent systems and purpose-centred design. He is the CEO and co-founder of deep tech design house 1STi, co-founder of the Deep Tech Network and co-founder of Vai na Web, the in- ternationally-recognised movement developing deeply talented IT professionals who come from disadvantaged backgrounds.

With three decades of experience in customer experience design, Simon is an internet pioneer and award-winning innovator, having co-founded British Telecom’s Genie Internet, the world’s first mobile internet portal, and contributing to the design and launch of the world’s first smart phones. He is the CEO (Worldwide) of Holonomics, co-founder of the Deep Tech Network, a Harvard Business Review author, and coauthor of Deep Tech and the Amplified Organisation, Customer Experiences with Soul: A New Era in Design and Holonomics: Business Where People and Planet Matter. Simon is respected globally for his contributions to customer experience strategy and Deep Tech, having created numerous design methods and frameworks such as the New 4Ps and the Holonomic Circle.
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Em um contexto onde as tecnologias são pensadas para gerar escala e retorno financeiro rápido, me deixa profundamente feliz perceber que os autores nos apresentam um valioso modelo que inspira e suspira tecnologias que atuem para resolver os profundos problemas que afligem a humanidade - a começar pela regeneração do nosso planeta. Desafiador? Talvez. Mas com certeza um profundo e reconfortante modelo para repensar a construção e aplicação da tecnologia.
Imprescindível leitura.
Reviewed in Brazil 🇧🇷 on September 15, 2021
Em um contexto onde as tecnologias são pensadas para gerar escala e retorno financeiro rápido, me deixa profundamente feliz perceber que os autores nos apresentam um valioso modelo que inspira e suspira tecnologias que atuem para resolver os profundos problemas que afligem a humanidade - a começar pela regeneração do nosso planeta. Desafiador? Talvez. Mas com certeza um profundo e reconfortante modelo para repensar a construção e aplicação da tecnologia.
Imprescindível leitura.
A conexão trazida com um blueprint deixa muito claro, primeiramente dos atores/sistemas envolvidos e então como é feita a conexão de cada um criando uma perfeita simbiose.
Eu particularmente adorei a forma como os 4Ps foram colocados. Trazendo as preocupações que as organizações precisam ter com os temas atuais, desde os temas mais organizacionais como ESG até a conexão da tecnologia sendo utilizada para permitir a escalabilidade, nos conceitos de plataforma, gerando o potencial para a experiência do cliente e claro o aspecto humano dos colaboradores sendo a força motriz.
