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Defending Your Brand: How Smart Companies Use Defensive Strategy to Deal with Competitive Attacks 2012th Edition

4.8 out of 5 stars 22 customer reviews
ISBN-13: 978-0230340343
ISBN-10: 0230340342
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Product details

  • Hardcover: 304 pages
  • Publisher: Palgrave Macmillan; 2012 edition (October 11, 2012)
  • Language: English
  • ISBN-10: 0230340342
  • ISBN-13: 978-0230340343
  • Product Dimensions: 6.1 x 1.1 x 9.6 inches
  • Shipping Weight: 1.2 pounds (View shipping rates and policies)
  • Average Customer Review: 4.8 out of 5 stars 22 customer reviews
  • Amazon Best Sellers Rank: #2,131,452 in Books (See Top 100 in Books)
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August 27, 2013
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December 14, 2012
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