- Series: Studies in Communication, Media, and Public Opinion
- Paperback: 218 pages
- Publisher: University Of Chicago Press (April 1, 2006)
- Language: English
- ISBN-10: 0226284999
- ISBN-13: 978-0226284996
- Product Dimensions: 6 x 1.3 x 9 inches
- Shipping Weight: 13.9 ounces (View shipping rates and policies)
- Average Customer Review: 4 customer reviews
- Amazon Best Sellers Rank: #1,141,068 in Books (See Top 100 in Books)
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In Defense of Negativity: Attack Ads in Presidential Campaigns (Studies in Communication, Media, and Public Opinion)
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"This provocative and important book will be of interest not only to scholars in the fields of political advertising, media, and elections, but will also be vital to campaign consultants, political journalists, and political junkies of all sorts." - Ann Crigler, University of Southern California"
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It is for this reason that negative "attack" ads are the most effective means of reaching a political consumer.
Dr. Phillip Ardoin
Dept of Govt and Justice Studies
Appalachian State University
Very relevant with the Primaries winding down and the 2008 general election coming up soon.