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Defining IT Success Through The Service Catalog: A Practical Guide, Second Edition Perfect Paperback – September 1, 2008

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Editorial Reviews

About the Author

Troy DuMoulin:Director of Product Strategy, Pink Elephant
Troy DuMoulin is a leading ITIL and IT governance authority with a solid and rich background in Executive IT Management consulting. Troy holds the ITIL Expert Certification in IT Service Management - currently the highest ITIL certification available.
Troy has extensive experience in leading IT Service Management programs with a regional and global focus and is a frequent speaker at ITSM events. Troy is a contributing author to multiple ITSM books, including two Pink Elephant guides: Service Management Strategies That Work and Defining IT Sucess through the Service Catalog first edition.
Troy has contributed his knowledge to the official ITIL publications: Continual Service Improvement and Planning To Implement IT Service Management and has worked with the Information Systems Audit and Control Association (ISACA) on COBIT 4.0 development and alignment with ITIL.
Rodrigo Flores: Founder and Chief Technology Officer, newScale
At newScale, Rodrigo Flores founded the Service Catalog industry by introducing the first products to design, model, catalog and order IT services. newScale is today recognized as the leader and pioneer in the Service Catalog and Service Portfolio arena with over 100 Global 2000 corporations and more than 1.5 million users in daily production.
He brings 21 years of experience in software and product development to newScale. Most recently, Rodrigo co-authored the book: Defining IT Success through the Service Catalog first edition, and has led the development of formal ITIL certification for catalog practitioners.
Rodgrio is also the chairman of the Service Portfolio and Catalog Language (SPACL) initiative, whose goal is to establish the first industry standard for service portfolio interchange. He also served as Vice President of Product Management, Action Technologies. Flores holds three patents on workflow technology, co-founded the Workflow Management Coalition and was its first vice chairman. He has also participated in a number of other industry initiatives such as the Open Document Management Association.
Bill Fine: Vice President, Product Strategy, newScale
Bill Fine is responsible for product management, industry solutions and product strategy for newScale. Fine joined newScale in 2001 and served as Vice President of Professional Services until 2004, working directly with leading Fortune 500 and Global 2000 corporations to help define their service delivery strategies, implement IT Service Management processes and manage implementations of newScale software solutions.
Prior to newScale, Fine was President and Chief Operating Officer of Business Design Associates, Inc., a strategy, process design and systems integration consultancy, with operations throughout the Americas and Europe.
During his eight-year tenure, at BDA, Fine managed and participated directly in numerous large-scale consulting engagements, including service delivery projects at companies such as General Motors, Citibank and Applied Materials. In late 2000, he orchestrated the successful sale of BDA.
Bill is also a contributing author to Defining IT Success through the Service Catalog first edition.
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Product Details

  • Perfect Paperback: 132 pages
  • Publisher: Pink Elephant; Second edition (September 1, 2008)
  • Language: English
  • ISBN-10: 098108110X
  • ISBN-13: 978-0981081106
  • Product Dimensions: 10 x 7 x 0.5 inches
  • Shipping Weight: 3.2 ounces (View shipping rates and policies)
  • Average Customer Review: 3.4 out of 5 stars  See all reviews (5 customer reviews)
  • Amazon Best Sellers Rank: #583,534 in Books (See Top 100 in Books)

Customer Reviews

Top Customer Reviews

Format: Perfect Paperback
First of all, let me say I was optimistc when I purchased and doubtful upon receipt. This is an extremely short book and I did feel a little cheated out of my money. However, once I dug into the content I was glad I bought it. This has proven to be a valuable reference on several occasions while developing our service catalog. The examples are plentiful and relevant. One improvement for the next edition would be the inclusion of several case studies and real world implementations.
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Format: Perfect Paperback
The book is relative short. It is an advantage because the book is quick to read and anyway it covers essential topics related to Service Catalogs. It is concentrating to Catalogs, there is no much about integration to other ITSM processes or tools. It provides more practical tips and tricks how to create a Service Catalog than official ITIL books.

The view for Service Catalogs offered in this book is limited to web store type of catalogs. Authors are working for newScale, so it is obvious that they promote their own products.

a) This book provides useful list of benefits that are achievable with well managed Service Catalog and thus helps to build the business case for it.
b) It provides also useful guidance for implementation.
WITH THE CONDITION that you are looking for Service Catalog with Amazon.com like shopping chart functionality. It does not provide much insight about Service Catalogs with different emphasis.
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Format: Kindle Edition Verified Purchase
Save your money. Too costly for an ebook with little new information that you couldn't get from web or OGC ITIL.
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Format: Perfect Paperback
this is a book highly recommended for organizations, which are issues which are the benefits of ITIL. Easy reading, clear concepts
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Format: Kindle Edition Verified Purchase
Your service catalog communicates your business not only to your service consumers, but to your IT staff as well. This handy guide is a captivating, almost hypnotic vision not just of where you could be, but the clear a and achievable path from there. in some continuous improvement regimes, there is an idea of "sharpening the saw". This is the file to use.
This is a deceptively short book. You could blow through it in a quiet afternoon, but you won't. You'll fire up Visio or OneNote, or sketch and scribble madly as you apply ideas to problems in your enterprise as fast as you can write, as fast as you can read.
Buy several copies. Make this book required reading throughout your IT organization -- starting with yourself.
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