The Definitive Business Plan: The fast-track to intelligent business planning for executives and entrepreneurs Paperback – May 3, 2002
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From the Back Cover
A good business plan is the difference between success and not even getting the chance to try.
This international bestseller is THE ultimate guide to business planning.
Whether the goal is raising start-up or development finance for a new business, requesting venture funding from a corporate parent or directing operational management, The Definitive Business Plan will help you deliver the information that the decision-makers are really looking for.
Accessible to the newcomer and detailed enough for the experienced planner, this book explains how to tailor a plan for specific readerships and to meet specific objectives. It helps focus attention on strategic planning and on strategic and operational controls.
If you want to part people from their cash you need a business plan that has the substance to stand up to close examination without falling over. The Definitive Business Plan will make sure your plan is good enough to start, run or revitalise any business enterprise.
"Truly a practical guide to better business planning. The book is friendly and easy to read. It is especially helpful in developing the correct thought process, which is so essential to effective strategic planning. An indispensable corporate tool."
Peter N. Tan,
Senior Vice President, Hambrecht & Quist
"Richard Stutely's Definitive Business Plan provides the missing link between entrepreneurs and venture capitalists: essential reading for those who need to bridge the knowledge gap. If this book had been available 30 years ago, life would have been a lot easier."
Entrepreneur and Private Venture Capitalist
"Richard Stutely's clear, no-nonsense writing style, and his mastery of the subject make this a very valuable book indeed. The relation of the material to non-profit organizations has definitely helped me in my role at the Chamber."
Martin F. Brecknock,
Director, Canadian Chamber of Commerce of the Philippines
"This is the most user-friendly book covering the business planning process that I have seen. It covers the subject in a comprehensive manner and brings some new insights to bear on this very important issue. It is also a very good read as a result of all the anecdotes scattered throughout the book. I strongly recommend it to all those concerned with business plans particularly in the financial services sector."
formerly Deputy Chief Executive, Access Credit Card Company,
Vice President, American Express Distribution Strategy ESG
and Chairman 4M+ Associates Ltd
"Recent turbulent events in the technology markets have shown the critical importance of conventional business planning. This book provides a comprenhensive, clear and rigorous framework for developing and implementing a business plan that sets out an overall strategy, together with detailed operational and financial plans. Invaluable for both practioners adn MBA students alike. This is the guide to buisness planning in rapidly changing times."
Lakis C. Kaounides,
Director, MBA in the Management Technology and Electronic Business,
City University Business School, London
About the Author
Businessman and authorRichard Stutely has unique insight to strategic and operational planning on both sides of the funding desk ¿ reviewing, preparing and using plans. He has handled business plans on every scale ¿ as a manager with HM Treasury (the UK finance ministry); a stockbroker and member of the London Stock Exchange; and subsequently as general manager of an international bank, where he saw business planning from a financial and funding perspective. More recently as managing director of multinational technology companies he has handled business planning focused on exploiting rapid change.
His books include The Economist Guide to Economic Indicators (published in America as The Economist Guide to Global International Indicators), which helps the reader understand the wider environment for business, and The Economist Numbers Guide (published in several languages), which covers nearly all quantitative decision-making techniques for business. He has been interviewed in newspapers and on radio and television around the world and he has also written extensively for publications such as The Economist, The Accountant and The Banker. He also gives presentations on business planning to MBA students.