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Defy Gravity: Propel Your Business to High-Velocity Growth (Business Strategy) Hardcover – September 14, 2010
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From Publishers Weekly
Brown, a management consultant, presents a smart and readable guide for executives seeking to improve the effectiveness of their corporate strategies. Even though one-third of all business strategies fail, executives tend to stick with the plan, maintaining that a bad plan is safer than no plan at all. Brown shows how to break free from this mentality and makes her message stick with energetic prose and cheeky humor. She questions prevalent corporate beliefs and shows how following these misguided approaches can ruin an organization. She highlights change as the key factor; it's the "anti-gravity" that will propel a company forward. Citing such successful examples as Nu Skin and Southwest Airlines, Brown illustrates key points on what works and what doesn't, and concludes each chapter with a helpful summary. A new voice in a very crowded field, Brown provides an original perspective on corporate growth.
Copyright © Reed Business Information, a division of Reed Elsevier Inc. All rights reserved.
After I finished reading a draft of this book, my first thought was that I wished I had written it. Simply put, it’s brilliant. And now, more than ever, it is a book that is needed. The smallest businesses and the largest enterprises alike will benefit greatly from reading, studying, and applying Defy Gravity.
-Simon T. Bailey, author of Release Your Brilliance
Defy Gravity is a powerhouse of a book! Rebel Brown shows you how to apply the inherent momentum of your business network to identify both the gravity that can hold you back and the opportunities that will propel your business growth. An absolute must read for businesses large and small.
-Ivan Misner, NY Times Bestselling author and Founder of BNI and Referral institute
Rebel Brown is simply brilliant! Not only has she challenged the status quo throughout her career... with Defy Gravity she now teaches us how to do the same. Thank you, Rebel!
-Bob Burg, coauthor of Wall St. Journal/BusinessWeek Bestseller, The Go-Giver and Go Givers Sell More, author of Endless Referrals
Defy Gravity will defy your expectations. Rebel Brown delivers a page-turning, awe-inspiring, barrier-shattering rocket-ship of a business book. If you want to soar, begin by learning from Defy Gravity.
-Scott McKain, Best Selling author of Collapse of Distinction and All Business is Show Business
Defy Gravity is filled with fresh strategies to escape the pull of the status quo, capture emerging opportunities and achieve high velocity growth.
-Jill Konrath, Best Selling author, SNAP Selling and Selling to Big Companies
Jedi Knight Rebel Brown’s book is titled Defy Gravity. Her book is all about creating high velocity growth for your business. She’ll teach you how to get out of conventional herd thinking and create bold new strategies to attract and keep new business. You’ll learn how to stop being a victim of your internal and external challenges and shed what’s been holding you back.
-Randy Gage, The Millionaire Messiah
I am a big fan of the concept of Defying Gravity>. It’s a task we entrepreneurs have to tackle every moment of our business lives. And this compelling, well-written book will have you nodding your head in agreement from the get-go. Any business owner trying to navigate today’s turbulent market will find a welcome lift.
-Rieva Lesonsky, Small Biz Daily
Defy Gravity: Propel Your Business to High-Velocity Growth is not a book you read, it’s one that you devour. True to her name, Rebel talks about challenging businesses to think differently and continuously reconsider long ingrained beliefs to respond to the needs of today’s situations. Instead of being filled with fluff and rhetoric, Defy Gravity is a book that has actionable steps and processes that will help any business owner or budding entrepreneur to think in different and more innovative ways to structure your business. With this book in your arsenal, you can face your internal and external challenges head on and steer your business in the right direction.
-Michelle Vandepas, Talking BooksTV
I highly recommend the essential and empowering book Defy Gravity: Propel Your Business to High-Velocity Growth by Rebel Brown to any business leaders who seek to maximize their growth potential through the application of these game changing concepts to their companies. Every chapter contains critical, value multiplying information that is both practical and results oriented. The principles in this book are a valuable addition to the field of corporate strategy.
-Wayne Hurlbert, Blog Business World
If your business is growing more rapidly and profitably than you ever dreamed, you can afford to ignore this book (at least for now). But if it’s more like the other 98% of businesses—struggling to keep up with the pace of market change and maintain profitable growth—Rebel Brown’s Defy Gravity may very well provide your flight plan for resumed or continued growth and success.
-Tom Pick, Webiquity
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Defy Gravity is a wake up call to become thought-full about what we do in our business lives. Rebel Brown offers pragmatic and thoughtful insight, challenging many of the bad habits we have fallen into, getting us to rethink what we do.
Her insights and recommendations are not theoretical or abstract. She provides concrete, simple ideas that each of us, regardless of our roles in business can implement. What she does is apply common sense and creativity--blended to force the reader to rethink everything they do.
Any leader, manager, or business professional seeking to excel will devour Defy Gravity, and immediatey apply Rebel's lessons to their own businesses and careers. This book is destined to become a business classic!
Rebel uses a great analogy, Gravity vs. Lift, to clearly provide her readers practical advice on improving their businesses. Whether you own a business with $50,000 in revenue, or lead a business with $5 billion in revenue, Defy Gravity provides tips and examples that will help move your business forward. I especially like that this is not just "theory"; but has real-world examples to illustrate the message.
Sanford Carpet (Florida)