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Ben Delaney's Nonprofit Marketing Handbook: The hands-on guide to marketing and communications in nonprofit organizations Paperback – May 20, 2014
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Ben Delaney's gem, the Nonprofit Marketing Handbook, approaches your non-profit organization with a design for doing well while doing good.
Addressing the marketing/communications manager in small to medium-sized nonprofits, he assumes that the reader has little formal knowledge of marketing. Step by step, Delaney takes the reader through the basic concepts and processes of mar/com as they apply to the nonprofit. Your nonprofit does have a bottom line and in order to do good, it must do well. This book will help your organization do just that.
Jane Allen Petrick for Readers' Favorite
From the Author
Having worked in nonprofits for the past dozen years, I wish this book had been available when I started. I had a lot of practice in marketing, but the nonprofit environment is different and requires some new sensibilities. I hope sharing my experiences will help you avoid some of the mistakes I made, and will enable your nonprofit organization to thrive and increase its impact.
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Top customer reviews
There are hundreds, probably thousands of books on the subject of sales and marketing (not the same thing, as Delaney points out, but certainly related). I have a bookshelf full of them. Many are good, but none have the simplicity and straightforwardness of the Nonprofit Marketing Handbook. I know so many folks trying to run their own small businesses, who are really good at producing what they produce, but completely in the dark about how to MARKET what they do... and they wind up becoming angry and frustrated, because they find themselves spending all their time marketing, and very little of it actually doing what they got into the business to do. Don't be one of those unhappy struggling small business people. Buy this book. Read it (hey, it's only 146 pages, how long can it take?). And do what Ben Delaney recommends. Your life will change for the better, I promise!
As the Business and Ops Manager of a tiny non-profit, I have become accustomed to learning how to "do things myself". To that end, I have ready lots of (mostly) helpful material in order to master various topics. While I have learned a lot this way, few of these books have given me the confidence and understanding that this book delivers.
Mr. Delaney's book stands-out for a number of reasons. His straightforward style combined with his ability to distill important points makes his book easy to read and understand. More importantly, he provides information that can help you take immediate steps towards building or improving your marketing plan.
My favorite parts include his list of marketing and communications tools (i.e. websites, handouts and radio). Each tool is evaluated in a variety of ways - pro's and con's, ROI, relative cost and more and enables the reader to be "a smart marketer". I also loved the hints on how to choose a logo wisely - timed perfectly for me as I evaluate the logo we are considering for maximum usability.
I could go on, but suffice it to say that "Ben Delaney's Nonprofit Market Handbook" is a go-to reference for me and a book that I highly recommend.
I appreciate Ben Delaney's Nonprofit Marketing Handbook.