- Paperback: 108 pages
- Publisher: The Arrendale Group (March 5, 2018)
- Language: English
- ISBN-10: 0999880101
- ISBN-13: 978-0999880104
- Product Dimensions: 6 x 0.2 x 9 inches
- Shipping Weight: 5.6 ounces (View shipping rates and policies)
- Average Customer Review: 7 customer reviews
Amazon Best Sellers Rank:
#1,824,888 in Books (See Top 100 in Books)
- #11409 in Marketing (Books)
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Deliverability Inferno: Helping Email Marketers Understand the Journey from Purgatory to Paradise Paperback – March 5, 2018
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“Too often, deliverability is approached like the dark arts of email marketing—only to be accessed by a select few. Chris blows the doors off the gates of email marketing hell with his pragmatic approach, expertise, and wit.”
—Morgan Stewart, CEO, Trendline Interactive
“Email is supposed to be dead, per social media nuts, but my feedback, edits, and additions to this paper were written on 100% recycled spam!”
—Dennis Dayman, Chief Privacy and Security Officer, Return Path
What Prominent Email Marketers Have to Say About Deliverability Inferno
“Chris is one of the foremost experts in the world on email deliverability. His book is a must-read for anyone seeking a deeper understanding of the challenges marketers face in ensuring their messages are seen by their best customers.”
—Simms Jenkins, Founder & CEO of BrightWave and Author of The New Inbox and The Truth About Email Marketing
“Deliverability Inferno is a must read for any marketer who is using email as part of their multi-channel marketing mix. Arrendale does a superb job in addressing the ins-and-outs of email deliverability and taking a subject that is often complex and hard to understand and breaking it down into practical insights that will help organizations get more value from their email marketing and enable them to better reach their target
buyers and customers.”
—Carlos Hidalgo, CEO, VisumCx
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Spammers sing their siren song of quick money, but their tactics are abusive to their subscribers, rarely even work, and are no way to build a lasting and successful email program. In short: the spammers are badly losing their war against email service providers and taking the wrong advice, even with good intentions, can cause serious and lasting problems for a fledgling or even long-standing email brand.
This book is the right advice and it's a vital resource for any sender who wants to understand how to be a good guy and grow their email ROI.