Buy used: $4.95
FREE delivery December 1 - 7. Details
Used: Good | Details
Condition: Used: Good
Comment: Moderate wear on cover and edges. Minimal highlighting and/or other markings can be present. May be ex-library copy and may not include CD, Accessories and/or Dust Cover. Good readable copy.
Access codes and supplements are not guaranteed with used items.
Have one to sell?
Loading your book clubs
There was a problem loading your book clubs. Please try again.
Not in a club? Learn more
Amazon book clubs early access

Join or create book clubs

Choose books together

Track your books
Bring your club to Amazon Book Clubs, start a new book club and invite your friends to join, or find a club that’s right for you for free.
Kindle app logo image

Download the free Kindle app and start reading Kindle books instantly on your smartphone, tablet, or computer - no Kindle device required. Learn more

Read instantly on your browser with Kindle Cloud Reader.

Using your mobile phone camera - scan the code below and download the Kindle app.

QR code to download the Kindle App

Flip to back Flip to front
Listen Playing... Paused   You're listening to a sample of the Audible audio edition.
Learn more

Follow the Author

Something went wrong. Please try your request again later.

The On-Demand Brand: 10 Rules for Digital Marketing Success in an Anytime, Everywhere World Hardcover – April 28, 2010

4.8 out of 5 stars 19 ratings

Price
New from Used from
Hardcover
$4.95
$24.00 $2.40

Only $5.95 a month for the first 4 months on Audible. Limited-time only.

Editorial Reviews

Review

“Through persuasive arguments and q&a’s with the major players in advertising, Mathieson makes an excellent case for greater creativity and outside-the-box thinking backed up with solid ideas.” --Publishers Weekly



"Well-written, and extremely interesting....Truly a banquet of new, fresh ideas, Mathieson's book deserves a spot on every marketer's bookshelf." --Inland Empire Business Journal

Book Description

Call it the digital generation. The iPhone-toting, Facebook-hopping, Twitter-tapping, I-want-what-I-want, how-I-want-it generation. By whatever name, marketers are discovering that connecting with today’s elusive, ad-resistant consumer means saying goodbye to “new media,” and hello “now media.”

Featuring exclusive insights and inspiration from today’s top marketers—as well as lessons from some of the world’s most successful digital marketing initiatives—this eye-opening book reveals how readers can deliver the kind of blockbuster experiences that 21st century consumers demand. Spanning social networking, augmented reality, advergames, virtual worlds, digital outdoor mobile marketing, and more, this book presents an inside look at digital strategies being deployed by brands like Coca-Cola, Burger King, BMW, Axe Deodorant, NBC Universal, Doritos, and many others.

Revealing ten essential secrets for capitalizing on the right mix of digital channels and experiences for any brand, this book reveals how to demand attention…before the audience hits the snooze button.

Always the perfect gift

Product details

  • Publisher ‏ : ‎ AMACOM (April 28, 2010)
  • Language ‏ : ‎ English
  • Hardcover ‏ : ‎ 282 pages
  • ISBN-10 ‏ : ‎ 0814415725
  • ISBN-13 ‏ : ‎ 978-0814415726
  • Item Weight ‏ : ‎ 0.035 ounces
  • Dimensions ‏ : ‎ 6.25 x 1.25 x 9.25 inches
  • Customer Reviews:
    4.8 out of 5 stars 19 ratings

About the author

Follow authors to get new release updates, plus improved recommendations.
Brief content visible, double tap to read full content.
Full content visible, double tap to read brief content.

The most useful thing I can do is to direct you to a few sites of interest:

iMATHIESON.COM: My official website, with a link to my blog, Twitter, Facebook, LinkedIn, iTunes & more

THE ON-DEMAND BRAND (www.ondemandbrand.com): The site for my book on the 10 rules for digital marketing success in an anytime, everywhere world - including a link to my blog (www.genwow.com), where the conversation continues online

BRANDING UNBOUND (www.brandingunbound.com): The official site for BRANDING UNBOUND

Customer reviews

4.8 out of 5 stars
4.8 out of 5
19 global ratings
5 star
83%
4 star
17%
3 star 0% (0%) 0%
2 star 0% (0%) 0%
1 star 0% (0%) 0%

Top reviews from the United States

Reviewed in the United States 🇺🇸 on July 12, 2011
Reviewed in the United States 🇺🇸 on July 6, 2011
Reviewed in the United States 🇺🇸 on August 17, 2010
One person found this helpful
Report abuse
Reviewed in the United States 🇺🇸 on June 17, 2010
One person found this helpful
Report abuse