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Denim: Fashion's Frontier Hardcover – Illustrated, March 1, 2016

by Emma McClendon (Author), Fred Dennis (Foreword)

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A wide-ranging and beautifully illustrated history of the fashion associated with the world’s most ubiquitous fabric

Denim is one of the world’s favorite fabrics, and today it accounts for the largest segment of the clothing industry. The market for jeans alone is worth over 55 billion dollars. Experiments with denim by designers have helped to develop a vast vocabulary of denim styles beyond jeans that are now ingrained in fashion’s lexicon. This handsome book explores the multifaceted history of denim and examines the continually evolving relationship between it and high fashion.

Prized for its durability and strength, denim began as an ideal fabric for workwear, most famously in the clothing produced by Levi Strauss & Co. for fortune hunters during the 19th-century California gold rush. Over the past 160 years, however, film, television, and advertising have helped transform denim into a symbol of youth, rebellion, sex, and the ever-ephemeral quality of “cool.” The fashion industry has also played a large role in the expansion of denim into casual and couture clothing. The Denim Council, which formed in the U.S. in the 1950s, promoted denim to an ever-widening circle of customers through the framework of the fashion industry, most notably with presentations during New York fashion weeks. Featuring previously unpublished archival material from the Denim Council, an insightful text, and copious illustrations, this book offers a new perspective on denim’s rapid rise from the 19th century to today.

Print length

212 pages
Language

English
Publisher

Yale University Press
Publication date

March 1, 2016
Dimensions

7.9 x 0.9 x 10.3 inches
ISBN-10

0300219148
ISBN-13

978-0300219142
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Editorial Reviews

About the Author

Emma McClendon is assistant curator and Fred Dennis is senior curator, both at the Museum at the Fashion Institute of Technology, New York.

Product details

Publisher : Yale University Press; Illustrated edition (March 1, 2016)
Language : English
Hardcover : 212 pages
ISBN-10 : 0300219148
ISBN-13 : 978-0300219142
Item Weight : 2.37 pounds
Dimensions : 7.9 x 0.9 x 10.3 inches

Best Sellers Rank: #592,045 in Books (See Top 100 in Books)
- #492 in Textile & Costume (Books)
- #572 in Fashion History
- #1,085 in Collections, Catalogs & Exhibitions

Customer Reviews:
12 ratings

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4 star		36%
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senryu

The History of Denim

Reviewed in the United States on November 13, 2018

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Not as forward looking as I had hoped but the historical use of denim was fascinating and unexpected. A good resource for historical costumers.

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Oscar Pena

Wonderful and full of history

Reviewed in the United States on March 1, 2020

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I love this book. It's got an amazing amount of content and for the price, unbelievable.

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Terrance Wright

A quick informative read

Reviewed in the United States on July 11, 2018

A fun and very interesting 32 page history of denim followed by s great catalogue that may give you some ideas, It felt like puzzle pieces came together in my head. Rosie ? Marlon ? DUDE RANCHES ? (To be fair I got this from the public library, but now it's on my wish list) Thanks Emma P.S. Did look into 1970's street gangs and their alteration of jeans ? Cherokee fringe down the pants seams and of course "colors" on vests and jackets

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