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Design a Better Business: New Tools, Skills, and Mindset for Strategy and Innovation Paperback – September 13, 2016
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From the Publisher
Design a Better Business: New Tools, Skills, and Mindset for Strategy and Innovation
The Double Loop
The double loop is an iterative and clear process helping you to not only bolster and enrich your point of view but also successfully prototype and validate your ideas.
Based on insights from case studies in the book, we’ve created fast passes to guide you step-by-step to future goals and identify the relevant tools you need to accomplish them.
Design a Better Business is packed with insightful case studies that will show you how others dealt with uncertainty and challenges.
Learn from the experiences of 29 design practitioners like thought leader and serial entrepreneur Steve Blank.
We provide you with many easy-to-implement prototypes, plus tips and tricks depending on what you want to test.
See how information is transformed into a highly engaging visual and productive meeting tool with real-world design tool examples.
“The world around you – and your business – is filled with uncertainty. But, within that uncertainty exist enumerable opportunities to design (or redesign) game-changing businesses. These opportunities are there for the taking, if you know how to look for them.”
—Design A Better Business
“The beauty of taking a design approach is that everything starts with the human factor. You base your entire discovery process on a real need about real people. If you try to build a business that’s not grounded on that, you’re building the business on sand.”
—Corey Ford, Founder and Managing Director, Matter Ventures
“Designers learn that you don’t have to wait for someone else to make changes. In the context of sustainability and resource scarcity, we need 6 billion more people that think like this to make positive change. Let’s introduce the design process to education, in kindergarten and on up. Somewhere between kindergarten and twelfth grade, we tell them that they can’t do this anymore.”
—Nathan Shedroff, Founding Director, Design MBA Program
“Using the 5 bold steps vision we were able to co-create our “strategy on a page,” linking the purpose and vision to clear strategic priorities provided clear direction, and ensured that everyone across the bank would interpret and explain the strategy consistently. That strategy on a page still guides us today.”
—Dorothy Hill, VP, Strategy, ING Bank
“Taking advantage of our innate ability to see – both with our eyes and with our mind’s eye – in order to discover ideas that are otherwise invisible, develop those ideas quickly and intuitively, and then share those ideas with other people in a way they simply “get.” Welcome to a whole new way of looking at design in business.”
—Dan Roam, Author, The Back of the Napkin
“Story” has become a buzzword, but that’s just story with a little “s.” What I’m talking about is story with a big “S”: the art of communicating your ideas using a persuasive narrative structure. It’s a story that has a beginning, middle, and end, and uses dramatic principles of tension and contrast to move your audience to a different state of thinking, feeling, and acting.”
—Nancy Duarte, Author, Founder, CEO, Duarte Design
“Nowadays an increasing number of business schools are teaching business model innovation as well as the tools for design and innovation. But we are still very much at the start.”
—Alexander Osterwalder, Co-Founder Strategyzer, Lead Author of Business Model Generation and Value Proposition Design
From the Back Cover
Whether you're a business leader, aspiring entrepreneur, corporate innovator, growth investor, social impact change agent or enterprising student, Design a Better Business is the comprehensive guide to the new tools, skills and mindsets required to master ambiguity and create value from uncertainty.
Design a Better Business introduces readers to the double loop design process, a practical approach to creating and growing value using collaborative and generative practices that anyone can learn and immediately try with their organizations. You'll learn personal insights from thought leaders such as Steve Blank on innovation, Alex Osterwalder on business models, Nancy Duarte on storytelling, and Rob Fitzpatrick on questioning, among others.
With detailed visual guides to over 20 strategic tools and 48 case studies and real life examples from large corporations such as ING Bank, Audi, Autodesk, and Toyota Financial Services, to small startups, incubators, and social impact organizations, Design a Better Business is the most comprehensive and practical guide on how to launch and sustain innovation as a discipline in your organization.
FILLED WITH PERSONAL STORIES AND EXPERIENCES FROM 30 DESIGN PRACTITIONERS AND THOUGHT LEADERS
48 CASE STUDIES
7 CORE SKILLS
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Top Customer Reviews
I doubt that I represent the intended customer since I develop strategy tools myself and purchased the DBB book for research purposes. I started reading the book and was prepared to be overwhelmed with tons of tools that will add noise instead of clarity... a typical magazine reading experience. I was totally wrong!
The book was surprisingly well balanced not overwhelming. I am an advocate of visuals especially when they add value by simplifying, explaining, and drawing the eyes attention... but maybe it was a tad more distracting that it should've been in some instances. The value of the visuals while explaining the tools, process, concepts, & interviews were spot on, but less so with the whiteboard doodle explainer style. That only makes sense to me in video format. the flow and substance were commendable though.
Overall, a great manual and process that points to great tools, just I would recommend using those you need only in order to avoid being overwhelmed. The only thing this book lacks is a better marketing of its original work, the footers indicate that some of the tools were created by the authors. These original works should be celebrated more prominently. Overall, great job!
Meaningful content - with a comprehensible delivery - crafted with a designer's eye in mind...All around delight.
I gave it 4 stars instead of 5 because I would have liked to see more examples canvases filled in with real data.