- Paperback: 240 pages
- Publisher: New Riders; 1 edition (July 1, 2013)
- Language: English
- ISBN-10: 0321844920
- ISBN-13: 978-0321844927
- Product Dimensions: 6 x 0.6 x 9 inches
- Shipping Weight: 1.2 pounds (View shipping rates and policies)
- Average Customer Review: 5 customer reviews
- Amazon Best Sellers Rank: #1,265,626 in Books (See Top 100 in Books)
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Design Currency: Understand, define, and promote the value of your design work 1st Edition
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About the Author
Jenn Visocky O’Grady is a professor at Cleveland State University, and Ken Visocky O’Grady an associate professor at Kent State University–both Ohio state schools where they launch the careers of design hopefuls and recent converts. They’re also principals at Enspace, and co-authors of The Information Design Handbook, and A Designer’s Research Manual. Accolades include recognition in such magazines and books as HOW, Print, Caffeine for the Creative Team, and The Layout Workbook. The pair strives to make academic concepts approachable while celebrating the power, impact, and potential of good design.
Top customer reviews
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In school, designers are taught what good design is and how to create it. But designers are NOT taught how to articulate to others the value of design. This book goes into detail, using international studies, and explains how design improves profits. Yes, you read that right: HOW DESIGN IMPROVES PROFITS.
All designers need to be able to articulate how their work creates value. This book shows exactly how to do that.
If only they'd written it 20 years ago...
We need to value our work and be able to use research and sound business principles to convince clients that what we do is of value and can actually help them be more successful and more profitable.
This book does this extremely well by using real-world examples from respected designers and breaking down the process into steps from learning how your services are valuable to being able to articulate this in language business people will be able to understand.
Get it, you won't be sorry! I just wish this book had been around when I had started freelancing 5 years ago.