Enter your mobile number or email address below and we'll send you a link to download the free Kindle App. Then you can start reading Kindle books on your smartphone, tablet, or computer - no Kindle device required.
To get the free app, enter your mobile phone number.
Other Sellers on Amazon
+ $3.99 shipping
+ Free Shipping
Design Driven Innovation: Changing the Rules of Competition by Radically Innovating What Things Mean Hardcover – August 3, 2009
|New from||Used from|
"Enlightenment Now: The Case for Reason, Science, Humanism, and Progress"
Is the world really falling apart? Is the ideal of progress obsolete? Cognitive scientist and public intellectual Steven Pinker urges us to step back from the gory headlines and prophecies of doom, and instead, follow the data: In seventy-five jaw-dropping graphs, Pinker shows that life, health, prosperity, safety, peace, knowledge, and happiness are on the rise. Learn more
Frequently bought together
Customers who bought this item also bought
Customers who viewed this item also viewed
How should a company devise new meanings and create the designs to embody them? Mr. Verganti suggests that companies form relationships with "interpreters"individuals and organizations looking at settings similar to the one in which the company's products would be used. For Mr. Verganti, it might be said, if life imitates art, corporate life should imitate the making of art. - The Wall Street Journal, October 9, 2009
If you follow Mr. Verganti’s advice, it may take a while, but your competition will be left wondering how it was you managed to redefine (and capture) their business”. - San Francisco Book Review, September 2009
Verganti tells how design innovators add unsolicited meaning” that consumers don’t even know they’re craving and they create products people can’t live without. - BiZed, November-December 2009
One of the best books of the year is undoubtedly Design-Driven Innovation”. In it Verganti attacks one of the central mysteries of innovationhow can a company successfully create a product that is a radical break from the past, and which shows the way to a new future? - John Caddell on The Customer Collective, August 12th 2009
Consumption-driven wealth and status are being replaced by identity, belonging, and a strong desire to contribute and do something meaningful” rather than just acquire things. Roberto Verganti, in his new book, Design-Driven Innovation, argues that there is a Third Way of Innovation,” driven by meaning, or to be more precise, by those cultural interpreters” who have the ability to make sense of things” and give existing things new meaning and thus create new markets. - Design Mind, September 2009
From the Inside Flap
Roberto Verganti’s fascinating analysis will stimulate all thoughtful business readers, students, and practitioners alike. This passionate and keenly observed book offers a valuable and provocative new view, and will be a fundamental reference for all those interested in design and determined to pursue innovation as a driving factor in their profession. -- Luca di Montezemolo, Chairman Ferrari S.p.A. and Fiat S.p.A.
Every manager interested in innovation should read this book. The perspectives it provides will make a crucial difference to managers in the twenty-first century. -- Marco Iansiti, David Sarnoff Professor of Business Administration, Harvard Business School; coauthor of The Keystone Advantage
Verganti shares powerful insights into both the process and value of design-driven innovation, to the benefit of business leaders and, ultimately, the customers we serve. -- Brian C. Walker, President and CEO, Herman Miller Inc.
Can design save the world? No, but it can definitely help make it better, especially if integrated within the systems that already have direct impact on the economy and on policy making. Roberto Verganti belongs to a small group of enthusiastic experts and interpreters that have set out to explain the culture of design to the powerful but unaware, so that they can appreciate its full potential. -- Paola Antonelli, Senior Curator, Architecture and Design, The Museum of Modern Art
Top customer reviews
There was a problem filtering reviews right now. Please try again later.
Biased Opinion: In order to make a strong case for Design-Driven Innovation (DDI), the author has to antagonize the whole discipline of User-Centered Design (UCD). UCD is described as something similar to asking the users what they want, which is scandalously biased. It's true that UCD puts emphasis on users, but that in no way implies we can not articulate or facilitate brave new insights by understanding the users and their contexts. Thus DDI is actually NOT in any conflict with UCD. The author takes a very narrow view of UCD just to highlight how different DDI is, which a shame.
Trivial Theory: The framework the author presents is vague and close to truism. Saying something like "to implement disruptive innovation you need to gain the right insights, find the right people, etc." is similar to saying "to innovate you need to be innovative", which doesn't really yield any more useful information. Although the characteristics of successful radical innovations in the past are summarized, that alone by no means affords a proven theory - it's just a déjà vu case of correlation vs. causation. Just because many radical innovators have something in common doesn't justify that you can follow the same rule and succeed.
The book has a promising point that I can totally agree with, but the author simply fails to deliver anything convincing to make that point.
The difference between this and any other book on design and innovation (that I've come across in the past 15 years) is that Verganti provides a practical, easy to understand method which can be applied and tested in other environments. So unlike many books which continue to mystify the 'design process', Verganti proposes that the structure that is built around identifying and developing the problem is central to achieving innovative outcomes.
Where the method seems to fall short is in the way in which it engages audiences. The creation of meaning is, for the most part, undertaken, reviewed and assessed by interpreters. These interpreters are those engaged in a design discourse. The method doesn't extend to engaging audiences through social networking,something which is on the rise in the design sector.
The strength of Verganti's method is that it calls for identifying interpreters and engaging in a discourse around design. If this method, (which seems to be the key to success in Italian innovation)encourages designers to become more active in their engagement with discourse, then it will have done what few design and innovation books could do.