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Design Elements, 2nd Edition: Understanding the rules and knowing when to break them - Updated and Expanded Paperback – May 21, 2014

4.3 out of 5 stars 18 customer reviews

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From the Publisher

Color Systems

Limited Palettes in Photographic Images

Photographic images or illustrations with varied tonality are excellent material with which to explore ink coloration: An image might be printed in one, two, three, or more spot colors, with different portions of the image’s tonal range acted upon by the inks at different levels. Such options give the designer an opportunity to customize images for a client, enrich the dialogue of color among images, type, and other graphic elements, and to bring images into closer visual alignment with brand-related color messages. Even when full-color photography is not only available as an option, but desirable, limiting the palette within the imagery will help it integrate with the palette applied to nonphotographic forms and typography— such limitation can help focus attention on the most important components of the image’s subject or emphasize important details. If the designer is lucky enough to have a budget that allows for commissioning original photography, he or she may art direct the photographer’s use of lighting, props, backgrounds, and isolation of content in the frame to control the image’s palette. A second option is to manipulate a photograph’s native color using software to accomplish the same goal—for example, saturating the yellow components of an important subject in the foreground and, subsequently, adjusting the color balance in surrounding areas to become cooler, even more violet, overall (skewing the tonality toward the yellow subject’s complement, perhaps); the designer might further desaturate some features, or diminish their value contrast, to further emphasize the subject focus. That said, a designer may opt to completely change the color balance within a photograph for conceptual or formal effect: Who is to say that a photographic image must present the empirical (naturalistic) color as it appeared in nature? If the information the viewer needs from the subject doesn’t depend on naturalistic color, radically altering the color of photographic images can accomplish a great deal.

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Product details

  • Series: Design Elements
  • Paperback: 320 pages
  • Publisher: Rockport Publishers; 2 edition (May 15, 2014)
  • Language: English
  • ISBN-10: 1592539270
  • ISBN-13: 978-1592539277
  • Product Dimensions: 8 x 0.8 x 10 inches
  • Shipping Weight: 2.2 pounds (View shipping rates and policies)
  • Average Customer Review: 4.3 out of 5 stars 18 customer reviews
  • Amazon Best Sellers Rank: #17,504 in Books (See Top 100 in Books)
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