Enter your mobile number or email address below and we'll send you a link to download the free Kindle App. Then you can start reading Kindle books on your smartphone, tablet, or computer - no Kindle device required.

  • Apple
  • Android
  • Windows Phone
  • Android

To get the free app, enter your mobile phone number.

  • List Price: $35.00
  • Save: $12.03 (34%)
FREE Shipping on orders over $25.
In Stock.
Ships from and sold by Amazon.com. Gift-wrap available.
Design Elements, 2nd Edit... has been added to your Cart

Ship to:
To see addresses, please
or
Please enter a valid US zip code.
or
FREE Shipping on orders over $25.
Condition: Used: Good
Comment: Shows signs of use * Item is already inside Amazon's warehouse, ships fast * Customer support including tracking numbers through Your Account on Amazon.com * Satisfaction guaranteed
Trade in your item
Get a $5.33
Gift Card.
Other Sellers on Amazon
Add to Cart
$16.75
+ $3.99 shipping
Sold by: BRILANTI BOOKS
Add to Cart
$22.40
+ Free Shipping
Sold by: TOTAL BOOKS
Add to Cart
$18.97
+ $3.99 shipping
Sold by: indoobestsellers
Have one to sell? Sell on Amazon
Flip to back Flip to front
Listen Playing... Paused   You're listening to a sample of the Audible audio edition.
Learn more
See all 3 images

Design Elements, 2nd Edition: Understanding the rules and knowing when to break them - Updated and Expanded Paperback – May 21, 2014

4.2 out of 5 stars 17 customer reviews

See all formats and editions Hide other formats and editions
Price
New from Used from
Paperback
"Please retry"
$22.97
$16.75 $14.96

Best Books of the Month
See the Best Books of 2017 So Far
Looking for something great to read? Browse our editors' picks for the best books of the year so far in fiction, nonfiction, mysteries, children's books, and much more.
$22.97 FREE Shipping on orders over $25. In Stock. Ships from and sold by Amazon.com. Gift-wrap available.
click to open popover

Frequently bought together

  • Design Elements, 2nd Edition: Understanding the rules and knowing when to break them - Updated and Expanded
  • +
  • Thinking with Type, 2nd revised and expanded edition: A Critical Guide for Designers, Writers, Editors, & Students
  • +
  • Designing Brand Identity: An Essential Guide for the Whole Branding Team, 4th Edition
Total price: $62.29
Buy the selected items together


From the Publisher

Color Systems

Limited Palettes in Photographic Images

Photographic images or illustrations with varied tonality are excellent material with which to explore ink coloration: An image might be printed in one, two, three, or more spot colors, with different portions of the image’s tonal range acted upon by the inks at different levels. Such options give the designer an opportunity to customize images for a client, enrich the dialogue of color among images, type, and other graphic elements, and to bring images into closer visual alignment with brand-related color messages. Even when full-color photography is not only available as an option, but desirable, limiting the palette within the imagery will help it integrate with the palette applied to nonphotographic forms and typography— such limitation can help focus attention on the most important components of the image’s subject or emphasize important details. If the designer is lucky enough to have a budget that allows for commissioning original photography, he or she may art direct the photographer’s use of lighting, props, backgrounds, and isolation of content in the frame to control the image’s palette. A second option is to manipulate a photograph’s native color using software to accomplish the same goal—for example, saturating the yellow components of an important subject in the foreground and, subsequently, adjusting the color balance in surrounding areas to become cooler, even more violet, overall (skewing the tonality toward the yellow subject’s complement, perhaps); the designer might further desaturate some features, or diminish their value contrast, to further emphasize the subject focus. That said, a designer may opt to completely change the color balance within a photograph for conceptual or formal effect: Who is to say that a photographic image must present the empirical (naturalistic) color as it appeared in nature? If the information the viewer needs from the subject doesn’t depend on naturalistic color, radically altering the color of photographic images can accomplish a great deal.

Editorial Reviews

About the Author

NO_CONTENT_IN_FEATURE

Book Awards
Browse award-winning titles. See more

Product details

  • Series: Design Elements
  • Paperback: 320 pages
  • Publisher: Rockport Publishers; 2 edition (May 15, 2014)
  • Language: English
  • ISBN-10: 1592539270
  • ISBN-13: 978-1592539277
  • Product Dimensions: 8 x 0.8 x 10 inches
  • Shipping Weight: 2.2 pounds (View shipping rates and policies)
  • Average Customer Review: 4.2 out of 5 stars  See all reviews (17 customer reviews)
  • Amazon Best Sellers Rank: #101,353 in Books (See Top 100 in Books)
  • If you are a seller for this product, would you like to suggest updates through seller support?


Customer reviews

Top customer reviews

on November 4, 2014
Format: Paperback|Verified Purchase
0Comment| 5 people found this helpful. Was this review helpful to you?YesNoReport abuse
on May 28, 2016
Format: Paperback|Verified Purchase
0Comment|Was this review helpful to you?YesNoReport abuse
on October 7, 2016
Format: Paperback|Verified Purchase
0Comment|Was this review helpful to you?YesNoReport abuse
on June 23, 2016
Format: Paperback|Verified Purchase
0Comment|Was this review helpful to you?YesNoReport abuse
on July 26, 2016
Format: Paperback|Verified Purchase
0Comment|Was this review helpful to you?YesNoReport abuse
on February 20, 2015
Format: Paperback|Verified Purchase
0Comment| One person found this helpful. Was this review helpful to you?YesNoReport abuse
on December 11, 2016
Format: Paperback|Verified Purchase
0Comment|Was this review helpful to you?YesNoReport abuse
on January 7, 2016
Format: Paperback|Verified Purchase
0Comment|Was this review helpful to you?YesNoReport abuse

Set up an Amazon Giveaway

Design Elements, 2nd Edition: Understanding the rules and knowing when to break them - Updated and Expanded
Amazon Giveaway allows you to run promotional giveaways in order to create buzz, reward your audience, and attract new followers and customers. Learn more about Amazon Giveaway
This item: Design Elements, 2nd Edition: Understanding the rules and knowing when to break them - Updated and Expanded
Pages with related products. See and discover other items: design elements, design style, elements of literature, design theory