- Paperback: 217 pages
- Publisher: Morgan Kaufmann; 1 edition (July 6, 2012)
- Language: English
- ISBN-10: 012386531X
- ISBN-13: 978-0123865311
- Product Dimensions: 7.5 x 0.6 x 9.2 inches
- Shipping Weight: 1.3 pounds (View shipping rates and policies)
- Average Customer Review: 7 customer reviews
- Amazon Best Sellers Rank: #1,257,160 in Books (See Top 100 in Books)
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Design for Emotion 1st Edition
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"With any product, how it makes you feel comes before you understand how it works. But how you enable those feelings is difficult. Design for Emotion takes a deep examination of this problem and provides smart frameworks to give products personality."
- Dan Saffer, author of Designing for Interaction -
"Van Gorp and Adams have written an essential guide to product design success... They distill emotional design into a set of fundamentals any designer would be wise to adopt. Whether you're a business leader, practitioner, or consumer, this book will change how you think about design."
- Ken Fry, Design Director, Artefact -
"Like good journalists, the authors produce chapters that seek to answer why, what, when, where, and how one designs for emotion.This results in a nicely produced package of theory and practice. Both novices and experts need to read this book. I highly recommend it."--ComputingReviews.com, April 23, 2013
"Intended for creative professionals, Van Gorp and Adams have teamed up to present a practical guide for creating effective designs that succeed in emotion and personality to appeal to consumer's needs."--Reference and Research Book News, December 2012
"Design for Emotion by van Gorp and Adams is required reading for all designers."
-- Éric Kavanagh, School of Design, University Laval --
From the Back Cover
- Learn why designing for emotion improves users' relationships with your product.
- Understand how design affects emotions through examples from the world of product and interface design.
- Apply our simple and effective model to address users' emotional considerations in your designs.
Top customer reviews
Each chapter integrates a lot of the literature, and shows how those findings are realized in concrete examples. The instances aren't full-blown designs, but rather snippets of visual phenomena. For example, there's a table showing different patterns of lines, with a brief guide to how those feel intuitively.
Also of great value is Aaron Walter's concise, brilliant book, Designing for Emotion. His book exemplifies its message, and is extremely well written. If you need an excellent demonstration of how to go all the way toward a complete interaction design, Walter's book is the best I've found. It's a very detailed case study (focused on the charming service, MailChimp).
The van Gorp book is more theoretical, and provides a wide-ranging review of the literature.
Authors van Gorp and Adams, begin by discussing the goals of designing for emotion and providing reasons why you should be considering emotional responses as part of the design process. In addition, the authors help you understand the basic dimensions of emotion and to predict how your design decisions will affect users' emotions. They then explain why some products become meaningful to users. The authors then, examine how design communicates emotion and personality to your users. Next, they introduce the A.C.T. model, which is a framework for addressing the users' emotional needs. Finally, the authors feature interviews and case studies from industry leaders researching and applying emotion to design.
This most excellent book was written to help you create designs that do a better job of communicating emotion and personality to fulfill users' need. Perhaps more importantly, the authors explore how to practically apply these unconscious associations to express emotion and personality through design.
1. Why design for emotion?
2. What is emotion?
3. When do we design for emotion?
4. Where do we design for emotion?
5. How do we design for emotion?
6. Interviews & Case Studies
The text is one of the better books on emotional design, and is generally very solid while other books I've read are lacking. Visuals and tables help support the author's points and make it feel that reading is not a slog at all. At some points, the text kind of dragged, but it was never so long that I had to skip entire sections. The general progression of the book logically made sense, I would recommend this book. If you are looking for an even quicker read about emotional design, look into Designing for Emotion by Aaron Walter. After reading this book, I felt more comfortable about applying the principles learned to my own work. If you are interested in direct application, I would not recommend Norman's Emotional design book as it's very theory based. I also feel that Norman's book went off track about halfway through when he starts to talk about robots through the end of the book.
The bottom line: A good introduction with adequate examples and application to emotional design, those looking for a quicker read should look into Walter's Designing for Emotion.
The book draws upon the research of a broad range of experts, including renowned neuroscientist Antonio Damasio--who wrote Descartes' Error: Emotion, Reason, and the Human Brain. I didn't expect to find him in this book. Nor did I expect to find such a broad range of references to illustrate key points: including biker culture as evidence of the mammalian brain--which I now know is involved in our emotional responses to social interactions.
I never knew there was such a thing as "Eustress" a positive form of stress that is good for performance. And it never occurred to me that when I'm working on my Mac, there's a reason why the power button is recessed, up in the right hand corner: so that I won't trigger it unintentionally.
And one of my favorite examples of effective messaging was a refrigerator post-it that reads, "Don't Kill the Fish", which is intended as a reminder for daily feeding. Indeed, there were several aha moments in reading this book. My copy is dog-eared, with notes in the back.
I know I will revisit Design for Emotion often. And true to its title, it is designed to bring out that emotion...to increase the likelihood that I will use this product. With concise sidebars, amusing anecdotes, great graphs and visuals, a summary conclusion to each chapter, and a wealth of references for further reading, this is a handbook for designing with emotion. I'll never think about product design, or look at the world the same way again.