Save Big On Open-Box & Used Products: Buy "The Design of Everyday Things: Revised and Expande...” from Amazon Open-Box & Used and save 31% off the $17.99 list price. Product is eligible for Amazon's 30-day returns policy and Prime or FREE Shipping. See all offers from Amazon Open-Box & Used.
Enter your mobile number or email address below and we'll send you a link to download the free Kindle App. Then you can start reading Kindle books on your smartphone, tablet, or computer - no Kindle device required.
To get the free app, enter your mobile phone number.
Other Sellers on Amazon
+ $3.99 shipping
+ Free Shipping
+ Free Shipping
The Design of Everyday Things: Revised and Expanded Edition Paperback – November 5, 2013
|New from||Used from|
All Books, All the Time
Read author interviews, book reviews, editors picks, and more at the Amazon Book Review. Read it now
Frequently bought together
Customers who bought this item also bought
Special offers and product promotions
About the Author
Don Norman is a co-founder of the Nielsen Norman Group, and holds graduate degrees in both engineering and psychology. His many books include Emotional Design, The Design of Future Things, and Living with Complexity. He lives in Silicon Valley, California.
Browse award-winning titles. See more
If you are a seller for this product, would you like to suggest updates through seller support?
Top customer reviews
The explanations of the psychology behind product interaction are, to me, poorly organized and explained. Further, if you've read any psychology or behavioral economics before, there's little to be learned here.
Finally, the writing itself is fairly poor. I read nonfiction almost exclusively, so I don't think it's the technical nature of the content; it's just not very engaging. The personal anecdotes, as other reviews have noted, often feel forced and a little self-congratulatory. A better editor would have helped, too. There were quite a few instances of small annoyances such as using "less" where "fewer" was needed, or an overabundance of "as a result" towards the end.
It runs out of steam about halfway through, but the writing is good enough to carry it along to the end. If you're and engineer by trade, it's worth a read to get a better handle on how people will interact with your engineering. A designer could probably pass on it, though.
This book lays out many great frameworks for product designing, which I have summarized in greater detail in this blog post’s video. Chapter One introduces the six interaction points between the products and users: affordance, signifier, constraints, mapping, feedback, and conceptual model. Chapter Two explores the human behavior – how we make, execute, and evaluate decisions. Chapters Three, Four, and Five elaborate on the six interaction points. Chapters Six and Seven provide the framework for product designing and go-to-market strategies.
This book could have been structured more clearly. Mr. Norman did a great job updating his book with new observations from the 21st century, such as online education, 3D printers, and cognitive computing. Perhaps because of these updates, the overall structure becomes a bit patchy and not very easy to follow. For instance, Chapter One introduces the six interaction points, but these interaction points are explained neither methodically nor sequentially in Chapters Three through Five.
If we can slough through and digest those three chapters, we will be aptly rewarded with Chapters Six and Seven. It is too often that product managers and designers rush into a solution and build a feature that the users request, but the solution does not necessarily solve the core user problem. To avoid this pitfall, Chapter Six introduces the product design frameworks: The Double-Diamond model and the Human-Centered Design Process. These frameworks stress the importance of finding the right problem.
Chapter Seven calls out the importance of go-to-market strategies. A good product that does not sell is not a good product. Product managers and designers must pay attention to the market, competitors, and user acceptance. Numerous new technologies were not accepted in the commercial market several decades after they were introduced in the lab. For example, our modern smartphone's multi-touch keyboards were first developed by the University of Toronto in the early 1980s, but the first generation iPhone was not introduced until 2007. If the product managers and designers decide to enter the market before the product can be generally accepted, they also might fail. The first mover advantage does not always pay off, and go-to-market strategies need to be carefully devised for a product to succeed.
Overall, this is a great book. I highly recommend all product managers and designers to read it.