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One of the world's great designers shares his vision of "the fundamental principles of great and meaningful design", that's "even more relevant today than it was when first published" (Tim Brown, CEO, IDEO).
 
Even the smartest among us can feel inept as we fail to figure out which light switch or oven burner to turn on, or whether to push, pull, or slide a door.
 
The fault, argues this ingenious -- even liberating -- book, lies not in ourselves, but in product design that ignores the needs of users and the principles of cognitive psychology. The problems range from ambiguous and hidden controls to arbitrary relationships between controls and functions, coupled with a lack of feedback or other assistance and unreasonable demands on memorization.
 
The Design of Everyday Things shows that good, usable design is possible. The rules are simple: make things visible, exploit natural relationships that couple function and control, and make intelligent use of constraints. The goal: guide the user effortlessly to the right action on the right control at the right time.
 
The Design of Everyday Things is a powerful primer on how -- and why -- some products satisfy customers while others only frustrate them.
 

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From the Publisher

Design of Everyday Things

Design of Everyday Things

Design of Everyday Things

future emotional smart
The Design of Future Things Emotional Design Things That Make Us Smart
Customer Reviews
4.4 out of 5 stars
139
4.5 out of 5 stars
835
4.4 out of 5 stars
69
Price $15.09 $10.79 $11.99
Explore the Works of Don Norman This is a consumer-oriented look at the perils and promise of the smart objects of the future, and a cautionary tale for designers of these objects-many of which are already in use or development. From roller coasters to robots, sports cars to smartphones, attractive things work better. Whether designer or consumer, user or inventor, this book is the definitive guide to making Norman’s insights work for you. This book explores the complex interaction between human thought and the technology it creates, arguing for the development of machines that fit our minds, rather than minds that must conform to the machine.

Editorial Reviews

Review

"Even classics can be updated and improved ... Highly recommended."―Choice

"This book changed the field of design. As the pace of technological change accelerates, the principles in this book are increasingly important. The new examples and ideas about design and product development make it essential reading."―
Patrick Whitney, Dean, Institute of Design, and Steelcase/Robert C. Pew Professor of Design, Illinois Institute of Technology

"Twenty-five years ago
The Design of Everyday Things was instrumental in orienting my approach to design. With this latest revised and expanded edition, Don Norman has given me a host of new ideas to explore as well as reminding me of the fundamental principles of great and meaningful design. Part operating manual for designers and part manifesto on the power of designing for people, The Design of Everyday Things is even more relevant today than it was when first published."―Tim Brown, CEO, IDEO, and author of Change by Design

"Design may be our top competitive edge. This book is a joy--fun and of the utmost importance."―
Tom Peters, author of the national best-seller In Search of Excellence

About the Author

Don Norman is a co-founder of the Nielsen Norman Group, and holds graduate degrees in both engineering and psychology. His many books include Emotional Design, The Design of Future Things, and Living with Complexity. He lives in Silicon Valley, California.

Product details

  • ASIN ‏ : ‎ 0465050654
  • Publisher ‏ : ‎ Basic Books; Revised edition (November 5, 2013)
  • Language ‏ : ‎ English
  • Paperback ‏ : ‎ 368 pages
  • ISBN-10 ‏ : ‎ 9780465050659
  • ISBN-13 ‏ : ‎ 978-0465050659
  • Item Weight ‏ : ‎ 13.6 ounces
  • Dimensions ‏ : ‎ 5.5 x 0.92 x 8.25 inches
  • Customer Reviews:
    4.6 4.6 out of 5 stars 7,536 ratings

About the authors

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Customer reviews

4.6 out of 5 stars
7,536 global ratings

Customers say

Customers find the book insightful, interesting, and good for anyone involved in product usability. They also say the examples are up to date and tie in concepts. Opinions are mixed on the writing style, with some finding it well-written and simple, while others say it's hard to get through and the author repeats himself a lot.

AI-generated from the text of customer reviews

137 customers mention "Content"121 positive16 negative

Customers find the book insightful, covering a lot of the basics. They also appreciate the good use of tables and charts to complement the narrative. Readers also say the book is important, seminal, and a good primer for the design field. They say it gives a different perspective to user interface designs.

"...My point is that this book provides an EXCELLENT perspective on the things we SHOULD be paying attention to when we design things... and it's great..." Read more

"...There is a particularly illuminating chapter explaining why fridge controls and stove controls (among many other things) come in so many different..." Read more

"...5. Good use of tables and charts to complement the narrative.6. Throughout the book there is an emphasis on what constitutes good design...." Read more

"...The readability is much lower but the content depth is far more extensive...." Read more

37 customers mention "Book design"26 positive11 negative

Customers find the book design good and eye opening.

"...of thinking into print, to remind us that designs need to be both attractive, functional, and practical, before we forget that little detail entirely." Read more

"...19. Many great examples of sound design thinking. The Human-Centered Design Process. “..." Read more

"...I’d say this book has poor intellectual design, which says enough about a book that is supposedly a classic in the design field...." Read more

"...Do not misunderstand me, The Design of Everyday Things is a good book...." Read more

16 customers mention "Entertainment value"16 positive0 negative

Customers find the book interesting, fun, and poignant. They also say the author is brilliant and the jokes are rare and delivered with a deadpan.

"...What else? It's also short, well-written and entertaining. The jokes are rare, poignant, and usually delivered with a deadpan snark...." Read more

"...Good conceptual models are the key to understandable, enjoyable products: good communication is the key to good conceptual models.”..." Read more

"...This is a very interesting subject; a subject that I have read about extensively. However, this just was not the book I was looking for...." Read more

"Its not often you find a book that is both entertaining and informative at the same time but this one does it...." Read more

76 customers mention "Writing style"39 positive37 negative

Customers have mixed opinions about the writing style of the book. Some find it well written and easy to understand, while others find it patronizing, condescending, and repetitive.

"...It also walks you through the typical interaction cycle, from the idea of action that user wants to perform, to the interpretation of feedback they..." Read more

"...The readability is much lower but the content depth is far more extensive...." Read more

"...21. Notes, references, and so much more…Negatives:1. I would have liked to have seen more examples of product failure...." Read more

"...layman's book for the curious and design-conscious, this book is terribly pedantic, repetitive, and dry...." Read more

9 customers mention "Humor"6 positive3 negative

Customers are mixed about the humor in the book. Some find it well-written and humorous, while others say the tone is irritatingly narcissistic and brain-raping.

"...What else? It's also short, well-written and entertaining. The jokes are rare, poignant, and usually delivered with a deadpan snark...." Read more

"...First, I found his writing style to be patronizing and even condescending at times...." Read more

"...Well written and humorous, a great read for founders, product managers, designers, engineers and others." Read more

"...despite the massive knowledge bombs being dropped on your head, it's a humorous book. I think this will be a book that I return to yearly." Read more

Good book so far.
3 out of 5 stars

Good book so far.

The book did come with one of the corners all banged up. Seems like they used it to play frisbee. Granted it's paperback, but let me be the first one to wreck it.
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Top reviews from the United States

Reviewed in the United States on May 23, 2021
I've just started reading this book - and I must say I am quite impressed.

I've read a few reviews that essentially accused the author of being a cranky old guy complaining about how the world has changed - and I must agree with them. However, as far as I'm concerned, it's a message that needs to be heard. Not all change is good... and, many times, change makes the world more complicated to navigate... often in ways that are not at all helpful. Many modern products are very poorly designed when it comes to little details like practicality and usability. And too many designers of modern equipment and software expect their users to either already know how to use their product - or to be willing to do extensive research, or read a long detailed manual, before being able to use it. When I purchased my last new car I didn't need to read a book before being able to drive it off the lot. So why DID I need to look up the details about how to make a phone call on my new phone? Shouldn't how to make a simple phone call be simpler and more obvious than how to drive car? And, likewise, shouldn't it be obvious how to turn a lamp on and off? Doesn't this seem like a bit of a step backwards to you?

Advanced features are very nice, and can be really handy once you understand them, and set them up, but you shouldn't need a manual to make a simple phone call. (If you were trapped in a burning building, and you found a phone lying on the floor, but it wasn't the same brand as the one you normally use, would you be able to figure out how to call 911 on it? And, for that matter, could you even trust that a modern hotel room would have a plain old light switch located at the normal spot on the wall next to the door?)

My point is that this book provides an EXCELLENT perspective on the things we SHOULD be paying attention to when we design things... and it's great that someone is putting that sort of thinking into print, to remind us that designs need to be both attractive, functional, and practical, before we forget that little detail entirely.
9 people found this helpful
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Reviewed in the United States on April 17, 2020
A lot of people voice their disappointment with this book, because they expect it to be an in-depth, authoritative guide written for professional designers, and it turns out to be something else. Let me tell you a little secret, design people: it's not "the design bible", it's not "the UX bible", it's not anything bible. It's more of a religious pamphlet aimed at laymen who don't normally think about design in their everyday work, to bring them the gospel of good design practices in an extremely condensed form.

Developers love this book, because it's good (duh!) and also because it comes with recommendations from several luminaries in the field, most notably Jeff Atwood, the co-founder of StackOverflow. I'm no exception. It helped shift my focus from making software that does its job well, to making software that helps its users do their jobs well. It explains in very simple terms why you should care about how users experience and interact with the things you make and how to start thinking about making their interactions more satisfying and rewarding. It also walks you through the typical interaction cycle, from the idea of action that user wants to perform, to the interpretation of feedback they receive; it is a tremendous help when you are trying to 'debug' the interactions and figure out the exact reason why users find your design distracting, irritating or counter-intuitive.

There are sections clarifying the terms you might have heard elsewhere but don't know exactly what they mean (A/B testing, root cause analysis, iterative vs. waterfall approach) or how they might help you improve your design. There is a particularly illuminating chapter explaining why fridge controls and stove controls (among many other things) come in so many different and incompatible designs, how companies are trying to solve this problem with standardization and why standards sometimes create more problems than they solve.

What else? It's also short, well-written and entertaining. The jokes are rare, poignant, and usually delivered with a deadpan snark. To give you an example,
"The typewriter was a radical innovation that had a dramatic impact upon office and home writing. It helped provide a role for women in offices as typists and secretaries, which led to the redefinition of the job of secretary to be a dead end rather than the first step toward an executive position".
Nice, huh?

To summarize: buy this book if you want to know more about design in general and/or become a better designer to complement your other skills. Don't buy this book if you expect a huge how-to manual or a cookbook aimed at experienced designers.
143 people found this helpful
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Top reviews from other countries

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Vega
5.0 out of 5 stars Muy recomendable
Reviewed in Mexico on August 5, 2024
Excelente libro sobre UX.
Symytry
5.0 out of 5 stars Essential Reading For Designers
Reviewed in Canada on June 24, 2023
It may not seem like it but if you are employed in the game design industry in game design or level design, then you should read this book! For newer folks just starting out, it will enable you to understand more about how to think about usability and commonality in your work. If you’ve been at it for a while, it’s a great refresher on important human concepts that you may just take for granted and not think about as much as you should.
One person found this helpful
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Bruno
1.0 out of 5 stars Geweldig boek maar deze uitgave is zwak
Reviewed in Belgium on December 30, 2023
Kocht deze versie als geschenk. De uitgave is enorm teleurstellend... Cover foto helemaal uitgewassen en lage resolutie.
Gaizka
5.0 out of 5 stars Libro esencial para diseñadores industriales o de UX
Reviewed in Spain on September 18, 2023
Un clásico del muno del diseño, completamente esencial para cualquier persona del gremio.
Sarang
5.0 out of 5 stars One revolutionary book.
Reviewed in India on July 18, 2023
First about Amazon service, I never doubt amazon when it comes to purchasing books and they didn't disappoint me this time too. Book was delivered in good condition.

About the book, its a revolutionary book that will make you think. Some examples given are outdated but you can still benefit from the core idea the author discuss.
2 people found this helpful
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