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Design Like Apple: Seven Principles For Creating Insanely Great Products, Services, and Experiences Hardcover – July 10, 2012
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From the Inside Flap
From his earliest days at Apple, Steve Jobs set the standard that all products should be "insanely great." Apple sees design as a tool for creating beautiful experiences that surprise and delight, but also convey a point of view down to the smallest detailfrom the tactile feedback of a keyboard to the out-of-the-box experience of an iPhone package. This is no accident; the entire Apple organization is designed to give top priority to design considerations.
Design Like Apple uncovers the lessons from Apple's singular approach to product creation, manufacturing, delivery, and customer experience. Learn how design can create a competitive advantage by delivering beauty, ingenuity, and charisma. Get guidance on how to nurture taste, talent, and a design culture at every level of your organization. Help your employees zoom out to view the big picture, see the relationships between objects and the space around them, and understand the product's context so that they can design a compelling and infinitely useful system for your customers. Gain the courage to relentlessly prototype. And finally, find your voice as a brand and a business.
Bridging creativity and commerce, this book will show you how to truly Design Like Apple.
From the Back Cover
SEVEN PRINCIPLES FOR CREATING INSANELY GREAT PRODUCTS, SERVICES, AND EXPERIENCES
One: Design Makes All The Difference
Beauty, ingenuity, and charisma create a unique competitive advantage.
Two: Design The Organization
Nurture taste, talent, and a design culture.
Three:The Product Is The Marketing
Great products sell themselves.
Four: Design Is Systems Thinking
Product and context are one.
Five: Design Out Loud
Prototype to perfection.
Six: Design Is For People
Connect with your customer.
Seven: Design with Conviction
Commit to a unique voice.
Top Customer Reviews
Looking at Motorola, who created a "Frankenstein" series of phone with that offered only the most superficial personal choice, and the RAZR, which had a beautiful appearance, but an underlying lack of usability, he shows us the cost of not having a total design approach. And when we see Nokia beat them out, by creating a great interface, and both providing longer battery life and paving the way for wider bandwidth (which means the option for internet browsing, etc.) by adopting digital networking, we see why it's so important to put customer desires over technology.
According to cognitive scientist "There are three emotional processes at work when we encounter the world around us: behavioral, visceral, and reflective." And Apple succeeds incredibly at awakening these processes in a positive way by creating products -- in this case, the iPod -- that are beautiful, ingenious, and charismatic. Apple have become masters at triggering the right responses.
LUNAR has a set of brainstorming exercises they call Moonshine, designed to unleash the creativity and free association that leads to great ideas. By framing familiar concepts in unusual ways, they are able to conceive of new products at the drop of a hat.Read more ›
The book does not put Apple as the center of its discussion (except for chapter 1), and it is not worth read if you are seeking for the deep insight on how Apple design its product. The core of the book is LUNAR, filled with several examples/cases from Method, OralB, SanDisk, Microsoft, Procter&gamble, Google, GAP, Apple and so on. The noise was too much. Why don't the author limit the cases/discussion in Apple product only when describing about his 7 principles? I guess because the author does not know more than us or Walter Isc, then finally he added so much of his personal stories in LUNAR to avoid making a 50-pages book.
Was it a completely bad book? No. However, the only new insight for me was:
1) Apple cares about making the higher percentage of profit and the money could be invested to make the next great product, told by Fadell (agreed)
2) You should make a good product outside (look)-inside (software/interface) (in the Motorolla RAZR case)
3) You have to design the product for someone but not everyone (totally agree)
Other good points in this book were explained somewhere else (books etc) and I hate that author mentioned it again when making his points. For example: the purple cow in Godins book (read: make an outstanding product!) or even make a product that create emotional connections, from DUarte book 'Resonate' and so on. I bought this book not to read those explanation again or to have you summarize it again. I bought and read those book already.Read more ›
I reluctantly read this book thinking I needed to skim it, at least, to know what was out there and I was refreshingly surprised. The author skirts the obvious, shallow insights others have made about Apple (no, their success isn't due to the fact that their products come in colors) and, instead, looks deeply at what Apple has accomplished in terms of process, culture, and approach and pulled-out the best of these to share with us. His observations are then explained and highlighted in ways that any business person, at any level, can understand and envision in his or her company. There's still a lot of work to implement any of these lessons but, at least, these lessons are clearly explained, with examples.
So, for anyone who wants to build an organization from some of the most important lessons learned from Apple, this book is an important start. It won't tell you everything you need to know and you'll have to translate some of it into your own culture and processes (not too much, though if you want them to be successful), but you won't find a better description of how to innovate in tangible ways.
Most Recent Customer Reviews
Fairly simplistic perspective disguised as helping understand why Apple design is greatPublished 21 months ago by Anders
The author presents a compelling argument for design and innovation in all aspects of life. I highly recommend this boom for anyone looking at improving their design philosophy.Published on June 3, 2014 by Joshua
The seven principles that the author attributed to Apple are:-
1. Design makes all the difference (Beauty, ingenuity, and charisma create a unique competitive advantage)... Read more
I think this book provide a very detailed insight to the basic understanding of product design. The author vividly explained why design is becoming so essential in company... Read morePublished on November 22, 2013 by memsdragon
Sorry for the late reply. A good book to start with and an excellent one for product design students in general.
Received book in good condition and on time.
Ive read many books on Apple and Steve Jobs. This one was as compelling and interesting as them all. Read morePublished on March 29, 2013 by C
The heartbeat of Apple's success is deep reverence for design. The late CEO Steve Jobs had a vision for Apple that included using design to create "insanely great" products to wow... Read morePublished on December 20, 2012 by Rolf Dobelli
Good book . Interesting insights as per apple focus on design . Design as a main item and not just as a side effect to technology .Published on August 25, 2012 by Adkna