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Web Design and Marketing Solutions for Business Websites 2007th Edition

4.0 out of 5 stars 9 customer reviews
ISBN-13: 978-1590598399
ISBN-10: 1590598393
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Editorial Reviews

About the Author

Kevin Potts has been working on the web for almost 10 years, having started his career designing his first employer's website with Netscape and Notepad. He has spent the bulk of his design career working in-house as both a graphic designer and internal web developer. Coupled with years of freelance and agency work, Kevin has created dozens of websites for businesses of all sizes in an array of industries.
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Product Details

  • Paperback: 400 pages
  • Publisher: Apress; 2007 edition (September 4, 2007)
  • Language: English
  • ISBN-10: 1590598393
  • ISBN-13: 978-1590598399
  • Product Dimensions: 8.5 x 0.9 x 10 inches
  • Shipping Weight: 1.8 pounds (View shipping rates and policies)
  • Average Customer Review: 4.0 out of 5 stars  See all reviews (9 customer reviews)
  • Amazon Best Sellers Rank: #2,207,367 in Books (See Top 100 in Books)

Customer Reviews

Top Customer Reviews

By Adrienne Adams on November 11, 2007
Format: Paperback
"Web Design and Marketing Solutions for Business Websites" is the first book on web design to focus on integrating marketing, customer service, accessibility, and web standards into the design process. It's an accessible, clear, and up-to-date resource on best practices for modern business- and service-oriented websites.

Kevin Potts begins the book by pointing out that the internet is now an essential medium for businesses of all shapes and sizes; at the same time, customers are more sophisticated than in the early days of the internet, and have little patience for poorly designed websites. In order for a company to present an effective presence on the web, it "must deliver beyond customer expectations; better content, sharper design, smarter architecture, and more proactive communication and interaction are all components of websites that produce exceptional results for corporations."

In the first chapter, the author begins by outlining what a company's website should be doing:

* Marketing, selling products, & promoting services
* Providing customer support & company information
* Creating branding & market awareness

He then covers planning, researching, and selling the design (or redesign) within the company, then moves on to a brief overview of platforms and technologies.

The rest of the book proceeds to show the designer how to create an effective and compelling site for his or her client. He covers content creation, accessibility, architecture & navigation; essential sections of a company website such as the Homepage, About page, Products, and Support pages; error pages, print-friendly pages, legal considerations, and SEO; email marketing, RSS, and advertising campaigns and metrics.
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Format: Paperback
"Web Design and Marketing Solutions for Business Websites," by Kevin Potts,was first brought to my attention by my wife, Adrienne, a website designer whose business, Cloud Islands, develops business identity plans for internet marketing.

She recommended it to me as an extraordinarily useful text. I've found it particularly readable, including the chapters on platforms, content management, standards-based development, and other topics which normally are either over my head or simply difficult to read.

Potts' chapters on content and SEO are cogent, provide excellent examples, and are as useful as any I've ever read. The book is only several months old, so he is even using illustrations from Google Analytics new web configurations.

It's published by [...], which is a publishing house run by and for web designers.

I don't often recommend books for other people's professional libraries, but this one is proving very useful to me.
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Format: Paperback Verified Purchase
When the smartest web designer / technie genius you know enthusiastically recommends a book on web design to you, you can bet it's a good one. That is how I was introduced to this book. Our office's resident technical genius / long-time web site builder told me that this was the best book he'd ever read on web design. I bought, read it, and had to agree with him. This book is the advanced manual for designing your site to be stronger marketing machine. This book keeps that overall goal in mind as it covers fundamental site design, the essentials of writing strong copy for your site, and making the site user-centric. Every page of this incredibly useful manual has gold on it. When I am reading a new book, I tend to underline and highlight new, useful information and tips. I have nearly destroyed this book with the amount notes and highlighting I've done to it. This book is a must read if you run a commercial site or design sites.
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Format: Paperback
Kevin Potts has done an incredible job of presenting the logical steps to make your site usable, accessible, and marketable. The web industry is a noisy one. Everyone has a website, and with the help of some text editors, anyone can theoretically create a website. There is, however, a big difference between simply creating a website and creating a usable website. I found the key to reading this book is to let yourself step outside of your projects. Take a look from the outside in and truly think about how to create value. Too many times we get attached to our projects and can become very narrow minded. The journey to creating a successful website isn't always an easy one. There are many decisions that need to be made before designs are created or markup is crafted. This book starts us at the beginning of that journey, and walks us through some necessary steps to creating a successful website that meets our business goals as well as connects and interacts with those around us.

The decision making process
The beauty of the web is that things can constantly shift and change. We are not working within a static environment. We have the ability to change on the fly and monitor and respond to our needs. The first 4 chapters set the foundation for creating a marketable site. Addressing your goals, visions, and needs, and setting up the proper building blocks to give you the solid foundation you need. These things include redesigning your site and your objectives, planning your platform and content management, gathering up your content, addressing accessibility issues to give your site maximum visibility, and setting up your site architecture and navigation. Within these items you find a way to tell your story.
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