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Web Design and Marketing Solutions for Business Websites 2007th Edition
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Top Customer Reviews
Kevin Potts begins the book by pointing out that the internet is now an essential medium for businesses of all shapes and sizes; at the same time, customers are more sophisticated than in the early days of the internet, and have little patience for poorly designed websites. In order for a company to present an effective presence on the web, it "must deliver beyond customer expectations; better content, sharper design, smarter architecture, and more proactive communication and interaction are all components of websites that produce exceptional results for corporations."
In the first chapter, the author begins by outlining what a company's website should be doing:
* Marketing, selling products, & promoting services
* Providing customer support & company information
* Creating branding & market awareness
He then covers planning, researching, and selling the design (or redesign) within the company, then moves on to a brief overview of platforms and technologies.
The rest of the book proceeds to show the designer how to create an effective and compelling site for his or her client. He covers content creation, accessibility, architecture & navigation; essential sections of a company website such as the Homepage, About page, Products, and Support pages; error pages, print-friendly pages, legal considerations, and SEO; email marketing, RSS, and advertising campaigns and metrics.Read more ›
She recommended it to me as an extraordinarily useful text. I've found it particularly readable, including the chapters on platforms, content management, standards-based development, and other topics which normally are either over my head or simply difficult to read.
Potts' chapters on content and SEO are cogent, provide excellent examples, and are as useful as any I've ever read. The book is only several months old, so he is even using illustrations from Google Analytics new web configurations.
It's published by [...], which is a publishing house run by and for web designers.
I don't often recommend books for other people's professional libraries, but this one is proving very useful to me.
The decision making process
The beauty of the web is that things can constantly shift and change. We are not working within a static environment. We have the ability to change on the fly and monitor and respond to our needs. The first 4 chapters set the foundation for creating a marketable site. Addressing your goals, visions, and needs, and setting up the proper building blocks to give you the solid foundation you need. These things include redesigning your site and your objectives, planning your platform and content management, gathering up your content, addressing accessibility issues to give your site maximum visibility, and setting up your site architecture and navigation. Within these items you find a way to tell your story.Read more ›
Most Recent Customer Reviews
Might have been good in it's time, but this item is critically outdated. Written before the Great Upheaval, not their fault, but it is still selling for $29...Published on July 7, 2014 by Fraugher
Not a great book for non-techies. This reads like a text book. I probably should have tried the book, Website for Dummies.Published on January 6, 2011 by Rob V
very useful, very simple, very objective. If you are a web designer that had never draw a e-commerce site you should read it!Published on February 11, 2009 by Ana Nunes
When I purchased this book, I thought I was getting a step-by-step guide for beginners who build websites. Read morePublished on August 18, 2008 by M. McDonald