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Design Matters: Brochures 01 (v. 1) Paperback – January 1, 2008
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About the Author
A former editor at I.D., Michelle Taute has written for magazines ranging from Better Homes and Gardens to USA Weekend and Metropolis. She also regularly contributes to HOW, STEP, ASID Icon, and Dynamic Graphics. In addition, she holds degrees in both journalism and English from the University of Missouri. http://www.michelletaute.com
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Top Customer Reviews
The first half of the book is filled with tips and ideas for creating brochures and procuring artwork and other design elements. Most of this is basic knowledge but, if this is your first time creating brochures or it has been awhile since your last brochure layout, the information in here is wonderful. The second half of the book consists of Case Studies and a Gallery. I always enjoy reading through case studies as it is fun to read what design considerations were in play when the brochure was being constructed. The Gallery section provides additional examples, which are very nice for those seeking inspiration. The example photographs are all in color throughout the book and are printed at sufficient size to allow you to be able to see the designs without squinting or hunting for your magnifying glass.
Overall, I thought this book was a good addition to my growing collection of print-related books. For the beginner or intermediate reader, it provides good, solid advice that everyone should know. For those looking for inspiration, I thought the examples were very well selected and fun to browse.
I simply want to help others avoid the mistake I made when buying this. I'm an aspiring copywriter, not a graphic designer. I was hoping to learn how to create and write basic brochures. I'm no further ahead in this goal after "reading" this book.
There's very little writing, here. It's presented more like a catalog of design contest entries. I don't know if these were in contests, but they certainly look like that. These are some of the most impressive brochure designs you will find. And very expensive to produce!
If you're a graphic designer looking for inspiration to create fabulous, avant garde, cutting edge designs worthy of competition, look no further. This book will not disappoint.
If you're looking for a book to show you how to create or write the basic kind of brochures most businesses use, e.g., the tri-fold, because they can't afford to spend big money on over-sized, die-cut brochures with all kinds of amusing bells and whistles, this book will do nothing for you. (sorry for the long sentence!)
I'm not criticizing the book. It's wonderful for what it is. It just wasn't that clear to me what it is in the description.
Great examples of fabulous designs. Zero examples of basic, widely used brochures.
I truly hope this helps.