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Design Matters: Packaging 01: An Essential Primer for Today's Competitive Market Paperback – July 1, 2008

3.3 out of 5 stars 4 customer reviews

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Editorial Reviews

About the Author

Capsule (Minneapolis, MN) specializes in brand strategy and identity design services. Since 1999, the firm has lent its distinctive methods and perspectives to the international community. They most recently authored Design Matters: Logos 01.

Check out their website at www.capsule.us

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Product Details

  • Series: Design Matters
  • Paperback: 192 pages
  • Publisher: Rockport Publishers (July 1, 2008)
  • Language: English
  • ISBN-10: 1592533426
  • ISBN-13: 978-1592533428
  • Product Dimensions: 8.2 x 0.6 x 10.2 inches
  • Shipping Weight: 1.6 pounds
  • Average Customer Review: 3.2 out of 5 stars  See all reviews (4 customer reviews)
  • Amazon Best Sellers Rank: #779,270 in Books (See Top 100 in Books)

Customer Reviews

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Top Customer Reviews

Format: Paperback Verified Purchase
This book has lots of ideas for marketing groups.

The theme veers towards fantastic in order to entice shelf stocking personnel at retail to give the products you design the most visible, best shelf space.

Little to nothing is mentioned about expense of materials nor are there case studies which give a typical breakdown of packaging expense as a component of retail price.

How much does the cardboard box add to the cost of a six pack of bottled beer?

Do the specialty green bottles of Rolling Rock with embedded artwork in the glass cost that much more than the brown bottles with paper labels of other brands? How much cheaper is the clear glass of Miller Beer and Corona Extra?
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Format: Paperback Verified Purchase
Loved it!
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Format: Paperback Verified Purchase
Ordered this after finding out that since it is no longer in print, I could not rent it. It was very cheap and seems to be in nice shape. So far so good.
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Format: Paperback
I was required to purchase this textbook for my college course. I read almost all pages and I found nothing really interesting to me. I was very bored with textbook and I didn't appreciate that so much. I failed my class course. This textbook and class course SUCKS!
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