- Paperback: 356 pages
- Publisher: Focal Press; 2015 edition (December 8, 2015)
- Language: English
- ISBN-10: 1138812099
- ISBN-13: 978-1138812093
- Product Dimensions: 8.5 x 10.9 x 0.8 inches
- Shipping Weight: 2.6 pounds (View shipping rates and policies)
- Average Customer Review: 4.7 out of 5 stars See all reviews (25 customer reviews)
- Amazon Best Sellers Rank: #141,716 in Books (See Top 100 in Books)
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Design for Motion: Fundamentals and Techniques of Motion Design 2015th Edition
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"Austin is one of the first to identify and put down on paper a tangible, in-depth account of a new field that has quickly emerged within the design genre. For years, even professionals in the industry have had trouble giving it a title. Not only does Austin give it a name, but he also captures the essence of the field in a way that both young designers and professionals can appreciate. With words and pictures, he shares the process and explains in detail the knowledge base required for the field. He even questions industry leaders to qualify his process, making it a perfect balance of the academic and professional worlds."
- Erin Sarofsky, Executive Creative Director, Sarofsky
About the Author
Austin Shaw is a full-time Professor of motion media design at the Savannah College of Art and Design. He has also taught at the School of Visual Arts in New York City. For the past 12 years, Austin has worked as a motion designer for clients including Target, Ferrari, Fedex, McGraw Hill, Ralph Lauren, and VH1, and as a Creative Director, Designer, and Animator for companies such as Superfad, Digital Kitchen, Brand New School, and Curious Pictures.
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Top Customer Reviews
I was considering returning it but there are a lot of highlightable tips throughout. So, I will read it again to see what more I can gain from it.
I would highly recommend this book if you are interested in working in motion graphic field.
Disappointing to see a scathing review on this one and I am going to try to break it down for newer buyers. Saying the book doesn't 'teach' or 'simply brings up topics' seems quite un-informed and clearly someone who hasn't faced a real client in the industry.
What needs to be said first is that in any creative field - 90% is self learning. There will be no book out there which will give you a step by step guide or teach you how to do it. This is not a tutorial book or a step by step guide book. The internet is filled with those and another book isn't needed for the same. On the contrary, it delves into design principles, rules, techniques, conventions, etc. (so that you can learn to break them) It tells you do's and dont's. Imagine it as a printed mentor. The author has tried to put his years of experience into words.
This is a great primer for anyone who wants to delve into motion design. It goes through real projects, real work - student+professional. It helps pique the readers' interest on this vast but fairly new subject. And the author has ideally divided it into sections to channel those interests and build something out of it/understand them better.
Worth every dollar.
What also makes this book standout is its ability to be used by students and educators alike (and of course, active creative folk of any type). Included are a series of creative briefs that can be used to practice the techniques covered in the text. Take them seriously too, many of the student examples came from very similar briefs, and as you will see they yielded some impressive results.
- Great introduction to motion design principles and industry know-how
- Covers wide variety of subjects within motion design (terms, process, pitches, design boards, styleframes, etc.)
- Filled with student and industry examples
- Interviews with many industry leaders
- Built in "projects" for those serious about developing these skills