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Design in Nature: How the Constructal Law Governs Evolution in Biology, Physics, Technology, and Social Organization Hardcover – January 24, 2012

4.1 out of 5 stars 147 ratings

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Editorial Reviews

From Booklist

When lightning flashes in the sky, showing off its characteristic pattern of zigzagging veins, it’s not hard to see its resemblance to branching trees or waterway tributaries. It’s also easy to assume those similarities are purely visual because these patterns occur in such different realms of nature. Yet according to veteran mechanical engineer and Duke University professor Bejan, these recurring shapes and structures obey a fundamental principle of physics known as the constructal law. Put simply, this law asserts that all things that live or move, from ants and animal herds to rivers and electric currents, persist and evolve according to their ability to facilitate flow. In this lucidly written overview of the constructal law, Bejan, with journalist Zane, describes all the circumstances and ways this law operates in the world, including blood vessels and man-made cooling systems. The authors’ language is never too abstract for the lay reader to easily grasp, and the insights offered here present a revolutionary, unifying vision of nature that could impact all branches of science. --Carl Hays

Review

"Fascinating...By reframing things as flow systems, they reveal how function determines form in everything from corporate hierarchies to Canada geese."--Nature

"Interesting....brings a useful new perspective to ubiquitous natural phenomena"--New Scientist

"[I] found myself immediately sucked in....The Constructal Law is important because it not only describes the patterns of change in the world within and around us, but it allows us to predict how the configuration of those patterns will evolve over time."--Forbes

"Provocative, witty, well written....makes a strong case"--Charlotte Observer

"Brilliant. He effectively illustrates complex ideas for a general audience, provides real-world examples, and includes scholarly notes and references. A landmark publication."--Library Journal

"Lucidly written....a revolutionary, unifying vision of nature that could impact all branches of science"--Booklist

"Filled with fascinating observations and brainteasers....gracefully written"--Macleans

"Presents complex ideas in an understandable context....source of food for thought....interesting....excellent reflection on the history of science."--Winnipeg Free Press

“DESIGN IN NATURE is an elegant exposition of a unifying principle so simple that it demystifies our comprehension of the "flow" of the universe.  An absorbing and thoughtful account of why nature is designed that way it is; Bejan engages the reader from the very first sentence to last word.”
--Donald Johanson, Founding Director of the Institute of Human Origins and noted discoverer of "Lucy"

“Why do riverbeds, blood vessels, and lightning bolts all look alike? It’s not a coincidence. This extraordinary book proposes a law of nature whose power is matched only by its simplicity. Everything you lay your eyes on will blow your mind with fresh interpretation.”
David Eagleman, The New York Times bestselling author of INCOGNITO and SUM, and Director of the Laboratory for Perception and Action at the Baylor College of Medicine

“After reading this deeply inspiring and liberating book, you will never look at the world—the whole world—the same again. It not only helps us to better understand the natural environment, but it has profound implications for how we all need to act if we want to sustain success. This perspective is not just for scientists—it helps to reframe agendas for entrepreneurs, business executives, educators, and policy makers. Go with the flow!”
John Hagel, co-author of The Power of Pull, and Co-Chairman of the Deloitte Center for the Edge

“Bejan masterfully unifies—under a deep common law—physics, chemistry, biology, and even part of the social sciences. His treatment of natural design, flow systems, and complex order as spontaneously arising from flow optimization is novel, powerful, and highly plausible.”
Massimo Piattelli-Palmarini, author of What Darwin Got Wrong, and Professor of Cognitive Science at the University of Arizona

“The most amazing thing about life is that it exists at all. The second most amazing thing about life is that living things seem to be so very good at it. In his bold new book Bejan asks why, and his answer cuts to the very core of what life is—organized flows of heat, electricity, matter, and energy. From this deceptively simple idea, Bejan takes us on an incredible expedition through life’s vast scope, from tiniest cell to organism to societies to ecosystems to the entire planet. It is a bracing journey.”
J. Scott Turner, author of The Tinkerer’s Accomplice, and Professor of Biology at SUNY College of Environmental Science and Forestry in Syracuse

“With wide-ranging examples and the iconic pictures to go with them, Bejan illustrates that nature is inherently an outstanding designer of flow configurations, which raises philosophic issues beyond the remit of thermodynamics. Is the distinction between animate and inanimate blurred by their common constructal design? These and many more issues are raised by Bejan’s distinguished and original work, fittingly presented in Design in Nature.”
Jeffery Lewins, Deputy Praelector at Magdalene College at Cambridge University

“A most stimulating thought principle, framed in a nice and lively personal story. What I really find most exciting is the exceptionally broad perspective that Bejan adopts for developing his concepts. Design in Nature is a fascinating read.”
Ewald Weibel, Professor Emeritus of Anatomy at the University of Berne

“Thought provoking! Thermodynamics may determine where you’re going; here’s a rule that tells how you get there. And so simple—the more efficient the pathway, the more likely is its persistence, whatever the mechanism behind that persistence. This is science at its biggest and boldest.”
Steven Vogel, author of Cats’ Paws and Catapults, and James B. Duke Professor of Biology at Duke University

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Product details

  • Publisher ‏ : ‎ Doubleday; 1st edition (January 24, 2012)
  • Language ‏ : ‎ English
  • Hardcover ‏ : ‎ 304 pages
  • ISBN-10 ‏ : ‎ 0385534612
  • ISBN-13 ‏ : ‎ 978-0385534611
  • Item Weight ‏ : ‎ 1.34 pounds
  • Dimensions ‏ : ‎ 6.43 x 1.16 x 9.53 inches
  • Customer Reviews:
    4.1 out of 5 stars 147 ratings

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Customer reviews

4.1 out of 5 stars
4.1 out of 5
147 global ratings

Top reviews from the United States

Reviewed in the United States on February 5, 2019
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Reviewed in the United States on March 14, 2019
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5.0 out of 5 stars Complexity Made Simple
By Susan C. Hasty on March 14, 2019
I'm not a scientist or academic. My background is being in the trenches of building businesses. So I err on the side of practicality. I've spent decades exploring what makes human organizations thrive. In addition to my professional practice with clients, I've turned over every stone from management protocol, financial ratios, psychology and Leadership theories to Systems Thinking and Complexity Science.

This book brought it all together for me and revealed what is outdated and what is relevant. Our understanding of the nature of structure is remiss without The Constructal Law. As the authors explain; "This single law of physics shapes the design of all around us".

If you want to make sense of your life, your organization and your world, this book is like the Hubble telescope. Like the law of Gravity, this offers a new lens to understand why the best laid plans often fall off a cliff.

Thank you, Adrian Bejan, for dedicating your life to discovering and sharing a remarkably practical way to better understand the power in the path of least resistance. When we value freedom in ourselves and others, flow naturally moves us to new heights.
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9 people found this helpful
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Reviewed in the United States on March 9, 2020
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Reviewed in the United States on August 7, 2018
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GH
2.0 out of 5 stars Unhealthy Tone
Reviewed in the United Kingdom on January 3, 2019
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Angus Jenkinson
5.0 out of 5 stars Must read thinking on how organizations (of all kinds) work
Reviewed in the United Kingdom on January 31, 2012
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7 people found this helpful
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Entropy
2.0 out of 5 stars Ambivalent
Reviewed in the United Kingdom on April 30, 2013
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cesar carneiro penna
2.0 out of 5 stars Um livro que deveria ser um interessante artigo de 10 páginas
Reviewed in Brazil on June 19, 2019
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R.Ramachandran
5.0 out of 5 stars A Should Read For Students Of Physics,Biology, History And Culture.
Reviewed in India on January 19, 2018
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