Design Is Storytelling 1st Edition
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From the Publisher
“Why would you buy one pair of shoes instead of another? A runner will focus on comfort and ergonomics. A vegan will focus on materials. A bridesmaid will be searching for an awful shade of peach. Not all choices are so pragmatic, however. A pair of shoes could also trigger emotions, such as longing, lust, or painful memories of high school… Designing for emotions requires thinking about how users will anticipate an experience and how they will remember it later. Will visitors to a hospital recall the warm fabrics and soft lighting of the waiting room or the harsh glare and sharp disinfectants? Will tourists who used a travel app remember how easy it was to find a train schedule, or will they recall a fake hotel review and a clumsy login process? Designers tap into people’s emotions to trigger feelings of delight, desire, surprise and trust.”
— Ellen Lupton, Design Is Storytelling
About the Author
Ellen Lupton is the author of numerous books on design, including Graphic Design: The New Basics (2008), Thinking with Type (2004, second edition 2010), Graphic Design Thinking (2011), Beautiful Users: Designing for People (2014) and Type on Screen (2014), How Posters Work (2015) and Beauty―Cooper Hewitt Design Triennial (2016). She is Senior Curator of Contemporary Design at Cooper Hewitt, Smithsonian Design Museum in New York City, and director of the Graphic Design MFA program at MICA (Maryland Institute College of Art) in Baltimore. She received the AIGA Gold Medal for Lifetime Achievement in 2007.
- Item Weight : 12.7 ounces
- Paperback : 160 pages
- ISBN-10 : 194230319X
- ISBN-13 : 978-1942303190
- Product Dimensions : 6.4 x 0.5 x 8.4 inches
- Publisher : Cooper Hewitt, Smithsonian Design Museum; 1st Edition (November 21, 2017)
- Language: : English
- Best Sellers Rank: #19,672 in Books (See Top 100 in Books)
- Customer Reviews:
Top reviews from the United States
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Some design may be storytelling, but I never got the connection with my field of textile and product design.
I am a 3rd year undergraduate Graphic Design Student and I recommend this book to anyone interested in color theory, psychology, graphic design, shapes and so on.