- Paperback: 172 pages
- Publisher: Apress; 1st ed. edition (October 29, 2013)
- Language: English
- ISBN-10: 1430261811
- ISBN-13: 978-1430261810
- Product Dimensions: 6 x 0.4 x 9 inches
- Shipping Weight: 11.2 ounces (View shipping rates and policies)
- Average Customer Review: 4 customer reviews
- Amazon Best Sellers Rank: #1,822,112 in Books (See Top 100 in Books)
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Design Thinking for Entrepreneurs and Small Businesses: Putting the Power of Design to Work 1st ed. Edition
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About the Author
Beverly Ingle founded Resilient By Design, a design strategy and innovation management consultancy based in San Antonio, Texas, where she works with clients from a variety of industries to understand and leverage the design process to create stronger, more profitable businesses. Equally left-brained and right-brained, she is a strategist through and through, and she is passionate about developing strong brands that resonate with local consumers as a means to helping entrepreneurs and local economies succeed.A Fellow among the inaugural cohort of the Leading by Design Fellows Program of the California College of the Arts, Beverly has used the skills she s learned to help companies grow, weather change, and become more profitable anchors in their local communities.
Top customer reviews
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Ingle notes that, "a process fed by design thinking will feel chaotic to those experiencing it for the first time." Understanding the basic phases of design thinking is key and Ingle does a wonderful job of explaining it in layman's terms and providing a step-by-step on best practices. Business books can often be intimidating and overwhelming, but Ingle writes as if she is right there in the room with you --- helping you to organize your materials and providing several resources. She is also quick to caution against rushing the process... something that happens all too often. Today's business environment is based on speed, which feeds the competitive beast, but often leads to mistakes. Because of this pressure to perform quickly, there will be a threat to speed up the design thinking process, but this could prove disastrous and cost you more time and resources in the long run.
Let's be clear. This is not just a book that you read... it's a book that you use. This is the kind of book that becomes required reading before strategy sessions and will always be within reach on your desk. So get out your highlighter and get started!
Design Thinking for Entrepreneurs and Small Businesses brought us beyond the business catch-phrases and unto a pragmatic road to success by giving prescriptive steps to analyzing, testing and implementing services and products that will help my business thrive. This is a must read for any business owner, manager or academic who seeks actual results.