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Design Thinking for the Greater Good: Innovation in the Social Sector (Columbia Business School Publishing) Hardcover – September 5, 2017
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This is a timely work in that it parallels interest in applying effective business principles and practices to the nonprofit and government sector. It also aligns business with the idea of doing well and doing good. (Toni Ungaretti, Johns Hopkins School of Education)
There is no doubt in my mind that Jeanne Liedtka is a leader in the fields of design thinking, human-centered design, and innovation in general. (Reinhold Steinbeck, Center for Design Research, Stanford University)
The process of design thinking can be applied to the normally conservative and entrenched public, social, and educational sectors to start to solve big messy problems. (David E. Smith, Center for Design Innovation)
About the Author
Jeanne Liedtka is a professor at the Darden Graduate School of Business Administration at the University of Virginia. Her books include Solving Problems with Design Thinking (2013), Designing for Growth (2011), and The Designing for Growth Field Book (2013), all from Columbia University Press.
Randy Salzman is a journalist and former communications professor. His work has been published in over one hundred magazines, journals, and newspapers, from the Wall Street Journal and the New York Times to Mother Jones, Bicycling, and Style.
Daisy Azer is an an entrepreneur, principal at Waterbrand Consulting Inc., and adjunct lecturer of design thinking at the Darden Graduate School of Business. Her career spans roles in business development and training and development in the financial industry, education, and technology.
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Top customer reviews
This new book is a clear remedy for that, even beyond its focus on social innovation & social entrepreneurship. I have read many books and articles of DT, including the best (and worst) and this now has a prominent spot on my "good" shelf. The books that I make sure other people read.
I'm a huge fan of the d.school and IDEO (not to mention Tina Seelig) but Dr. Liedtka might be the best. She certainly adds a unique twist to DT and doing it for real. Check her youtube speaking for an hour to NASA... you will thank me. You will also thank me if you -- er, WHEN you read this.
And even if you are a skeptic on design thinking but you are eager to promote social innovation... you want to read this. So many books that purport to tell you how to use DT to save the world... and so underwhelming. They read like the author skimmed a few articles and thought "I can write about this. I'm going to save the world."
Liedtka does make DT in social innovation straightforward. Not easy... straightforward. You CAN do this, you don't have to be special. Now more than ever we need social innovators and social entrepreneurs - the triple bottom line demands it. Get started here.
Battle-tested advice? Check. Sound, strong theory base? Check. Clear, strong prose? Check. A bargain price? Check.
Finally, I've never met Dr, Liedtka in person but from reading her stuff... I know her. Not many authors in my world can do that. I definitely thank her for this. If I can answer any questions, holler!