List Price: $24.95 Details

Save: $2.60 (10%)

Get Fast, Free Shipping with Amazon Prime & FREE Returns

FREE delivery: Wednesday, July 21 on orders over $25.00 shipped by Amazon. Details

Only 17 left in stock (more on the way).
As an alternative, the Kindle eBook is available now and can be read on any device with the free Kindle app.

$$22.35 () Includes selected options. Includes initial monthly payment and selected options. Details

Secure transaction

Ships from	Amazon.com
Sold by	Amazon.com

Details

Ships from

Amazon.com

Sold by

Amazon.com

Return policy: This item is returnable

Add a gift receipt for easy returns

Get Fast, Free Shipping with Amazon Prime

FREE delivery: Friday, July 23 on orders over $25.00 shipped by Amazon. Details

Used: Good | Details

Sold by GREENWORLD BOOKS

Fulfilled by Amazon

Other Sellers on Amazon

$21.50
& FREE Shipping

Sold by: Book Depository US

$24.03
& FREE Shipping

Sold by: Bahamut Media

$26.50
& FREE Shipping

Sold by: BOOKS etc. _

Flip to back Flip to front

Listen Playing... Paused You're listening to a sample of the Audible audio edition.
Learn more

See all 3 images

Follow the Author

Thomas Lockwood

Design Thinking: Integrating Innovation, Customer Experience, and Brand Value Paperback – November 10, 2009

by Thomas Lockwood (Author)

90 ratings

See all formats and editions

Price

New from

Used from

Kindle

"Please retry"

$17.99

—

Paperback

"Please retry"

$22.35

$18.88

$1.97

Design Thinking confirms that design, as a process and as an output, has greater opportunity to add value to the triple bottom line than any other business function. Ranked in the top 100 best seller list by Amazon in design, marketing, and communication book categories, Design Thinking explores point-of-views, techniques, methods, and hands-on case studies from international thought leaders. It covers design thinking methods; design thinking in service design; design thinking in brand building; and design thinking in creating customer experiences. The book includes insights by Thomas Lockwood along with 24 contributing authors.

"In this compilation of essays from many of design's biggest thinkers, Lockwood pushes forward our understanding of the intersection of design and business. I found it a treat for both sides of my brain."

Roger Martin, author, The Opposable Mind; Dean, The Rotman School of Management, University of Toronto

"A much-needed book, which paves the way towards a better understanding of design thinking and it's power. A fundamental reading for all those who like to grasp the multifaceted nature of design."

Roberto Verganti, author, Design Driven Innovation; Professor of Innovation, Politecnico di Milano

Print length

304 pages
Language

English
Publisher

Allworth Press
Publication date

November 10, 2009
Dimensions

0.61 x 0.09 x 0.9 inches
ISBN-10

1581156685
ISBN-13

978-1581156683
See all details

Frequently bought together

Total price:

To see our price, add these items to your cart.

Some of these items ship sooner than the others.

Show details Hide details

Choose items to buy together.

by Thomas Lockwood Paperback
$22.35
Only 17 left in stock (more on the way).
Ships from and sold by Amazon.com.
FREE Shipping on orders over $25.00.
by Alexander Osterwalder Paperback
$23.01
In Stock.
Ships from and sold by Amazon.com.
FREE Shipping on orders over $25.00.
by Terry Stone Paperback
$37.77
Only 3 left in stock - order soon.
Ships from and sold by Amazon.com.
FREE Shipping

Customers who viewed this item also viewed

Page 1 of 1 Start overPage 1 of 1

Michael Lewrick
342
Paperback
39 offers from $23.41
Alexander Osterwalder
2,904
Paperback
201 offers from $2.43
Michael Lewrick
496
Paperback
39 offers from $20.74
Catharine Slade-Brooking
269
Paperback
30 offers from $15.72
Jeremy Gutsche
306
Paperback
41 offers from $11.00
Harvard Business Review
81
Paperback
41 offers from $14.93

Customers who bought this item also bought

Page 1 of 1 Start overPage 1 of 1

Alexander Osterwalder
2,904
Paperback
201 offers from $2.43
Marty Neumeier
320
Paperback
58 offers from $9.78
Thomas Lockwood
55
Paperback
40 offers from $2.25
Michael Lewrick
342
Paperback
39 offers from $23.41
Michael Lewrick
496
Paperback
39 offers from $20.74
Harvard Business Review
81
Paperback
41 offers from $14.93

Special offers and product promotions

Amazon Business: Make the most of your Amazon Business account with exclusive tools and savings. Login now

Editorial Reviews

Review

“A much-needed book, which paves the way towards a better understanding of design thinking and its power. A fundamental reading for all those who like to grasp the multifaceted nature of design.”—Roberto Verganti, author, Design Driven Innovation; professor of innovation, Poitecnico di Milano

"In this compilation of essays from many of design’s best thinkers, Lockwood pushes forward our understanding of the intersection of design and business. I found it a treat for both sides of my brain."—Roger Martin, author, The Opposable Mind; dean, The Rottman School of Management, University of Toronto

"This collection of work from some of the design industry's top thought leaders will further stimulate valuable discussion on how, through collaborative and innovative thinking, we can design a better future for all societies and business."—Stefano Marzano, president, Philips Design

"The practical value of 'Design Thinking' for managers isn't just in its impressive breadth and scope. The design perspectives and principles it articulates are essential for organizations looking to intensify their innovations and animate their brands. Cogent, readable and usable, this book makes design investment a smart choice."—Michael Schrage, author, Serious Play; fellow, MIT Sloan School of Management

About the Author

Thomas Lockwood is the co-author and editor of four books: Design Thinking (2010), The Handbook of Design Management (2011), Corporate Creativity (2008) and Building Design Strategy (2007). He is one of the few people in the world with a Ph.D. in Design Management, and is recognized as a thought leader at integrating design and innovation practice into business and building great design and UX organizations.

Lockwood is a design adviser to companies and to countries, a frequent design award judge, and has been a keynote speaker and led workshops in over 20 countries. He is the President of Lockwood Resource, an international consulting and recruiting firm specializing in building great design, UX and innovation leadership organizations. Tom was previously the President of the Design Management Institute, DMI, a Design Director at Sun Microsystems and StorageTek, and a principal, Creative Director and Art Director at several design and branding firms. He blogs about Design and Innovation leadership for Fast Company fastcodesign.com/user/thomas-lockwood and at Lockwood Resource: lockwoodresource.com/

Start reading Design Thinking on your Kindle in under a minute.

Don't have a Kindle? Get your Kindle here, or download a FREE Kindle Reading App.

Product details

Publisher ‏ : ‎ Allworth Press; 1st edition (November 10, 2009)
Language ‏ : ‎ English
Paperback ‏ : ‎ 304 pages
ISBN-10 ‏ : ‎ 1581156685
ISBN-13 ‏ : ‎ 978-1581156683
Item Weight ‏ : ‎ 13 ounces
Dimensions ‏ : ‎ 0.61 x 0.09 x 0.9 inches

Best Sellers Rank: #262,003 in Books (See Top 100 in Books)
- #49 in Branding & Logo Design
- #405 in Advertising (Books)
- #909 in Graphic Design Techniques

Customer Reviews:
90 ratings

Customer reviews

5 star		53%
4 star		26%
3 star		12%
2 star		5%
1 star		3%

How are ratings calculated?

Top reviews from the United States

There was a problem filtering reviews right now. Please try again later.

Phil

and leverage them in our attempts to make the world a better place. Because we're working with a living landscape

Reviewed in the United States on November 5, 2015

Verified Purchase

I have read a few of the mainstream books on design thinking. Without exception I've found them to portray a shallow rearrangement of common sense and common techniques as a revolution of sorts. This is the first book I've found that invites the reader to transform their basic concept of imagining, developing and launching a new product. It's ironic that the author states in the forward that when he was asked to create a book on design thinking, his first question was "Hasn't that already been done?" Thomas Lockwood has succeeded in doing for innovative thinkers what the authors of all the other books failed at: He provides a cogent thought-scape that allows products to exceed the baseless fairy tale beginnings in the imaginations of innovators, and to disrupt and transform their target markets, even blossoming in markets not yet imagined when the spark of their existence came to life in the minds of their creators.

The book provides a living landscape for innovators. It's up to us to understand and respect the tenets set forth on the book, and leverage them in our attempts to make the world a better place. Because we're working with a living landscape, we should also dedicate ourselves to nurturing and enhancing the concepts presented, and to mentoring others in their use.

15 people found this helpful

Helpful

Two Stars

Reviewed in the United States on March 31, 2018

Verified Purchase

This was written in 1997...was hoping for a newer version or more current up date of this business trend.

10 people found this helpful

Helpful

Carlos Henrique Lobao Pegurier

I liked the book but the fact it is a collection ...

Reviewed in the United States on November 16, 2017

Verified Purchase

I liked the book but the fact it is a collection of articles by several authors is good and bad. It is good because allows the reader to get in touch with different points of view. And it is bad because articles vary in quality and relevance. all in all, i recommend it to all who want to better understand how design evolved and gained relevance in the business world.

9 people found this helpful

Helpful

KC84

Great collection of thoughts on the design process and how ...

Reviewed in the United States on December 17, 2017

Verified Purchase

Great collection of thoughts on the design process and how design thinking can be applied and make a difference in any organization.

One person found this helpful

Helpful

Dave R I

Five Stars

Reviewed in the United States on May 5, 2018

Verified Purchase

Very good introduction to a very powerful approach to innovation and creative problem solving.

Helpful

Libby

Five Stars

Reviewed in the United States on October 20, 2017

Verified Purchase

Had to buy this for class. Informative.

Helpful

CriticalEYE

Getting Design Thinking - a Requiste Critical Process

Reviewed in the United States on April 2, 2010

Verified Purchase

If you are creating products and services without a design process that produces innovative solutions; if you operate in a world of products and services where best in class is a must; if you are looking for real world methods for delivering break through content; if you want to hear from design professionals wired with design thinking; if you have heard colleagues and clients refer to "design thinking" and want to learn about it with the hopes of implementing it into your business then this book is invaluable. After reading many other books that touch on the design thinking concept; here is a book that provides a wealth of in depth information that examines design thinking from a number of perspectives. In my company we need to be both attune to our client's approach to design and integrating ourselves into their process while maintaining our own design disciplines internally. This book provides insights to these sorts of design challenges as well as more traditional ones such as building a design thinking process and the culture of design in a company. Great information and interesting to read as well. Very much enjoyed it.

15 people found this helpful

Helpful

Dr. Terrence E. Maltbia

Worth a Read!

Reviewed in the United States on May 14, 2014

Verified Purchase

Great read with many useful tools. I'm using design thinking concepts to expand my way of approaching program and executive development processes. These ideas are transforming the way I think about the learning process!

Dr. Terrence E. Maltbia
Faculty Director, Columbia Coaching Certification Program
Teachers College, Columbia University
NYC | USA

2 people found this helpful

Helpful

Top reviews from other countries

S. Gale

Bit academic, but useful

Reviewed in the United Kingdom on May 17, 2010

Verified Purchase

There are some good ideas in this book, but they are a too few and spread too thinly. I found the text quite hard going in places and overly academic. The book is a collection of papers from a number of authors, so some of the sections are better than others.

While I appreciate the points that the authors are making, some of these points seemed to be very laboured. I found it difficult to get too excited about much of the material presented. A lot of the subject material presented here is about "User Centred Design". This is a topic that has been around for a while and had been dealt with better elsewhere (e.g. The Design of Everyday Things amongst others). There seemed to be little attention given to the fact that many of these ideas have their roots elsewhere.

It was interesting reading, but it was hard work on occasions. If you have a passion for design thinking, then this could be a book for you. If you are interested in more general design philosophies, I would suggest a different starting point.

5 people found this helpful

Rhuey46

Good overview

Reviewed in the United Kingdom on April 28, 2014

Verified Purchase

The concept 'Design Thinking' is quite broad, and this book demonstrates just how broad it is and tries to cover a wide variety of disciplines where it can be applied. The book is by no means a complete all in one, I don't think this could ever be achieved, for that there are other books that go into greater detail (such as design research, branding, service design etc.).

What I do like is how this book covers all the topics in a way that shows how to deliver business value through design thinking, applied to brands. It is a good starting point into the theme and recommended as an introduction to an exciting, diverse and ever changing field.

I Guzman

One of my favourite books about Design Thinking

Reviewed in the United Kingdom on March 12, 2015

Verified Purchase

One of my favourite books about Design Thinking, it has a compilation of case studies that will help you to better understand innovation and ways in how Design Thinking is applied to practical businesses.

One person found this helpful

Y. Li

A good book.

Reviewed in the United Kingdom on May 10, 2013

Verified Purchase

This book is really interesting. It has a lot to offer for me as a person who works in the field of innovation management but know not much of design. So, after reading this book, I have a good idea of how design principles and innovation can be used together.

One person found this helpful

Amazon Customer

Four Stars

Reviewed in the United Kingdom on November 19, 2015

Verified Purchase

great book!