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Patrick Link
Michael Lewrick
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The Design Thinking Playbook: Mindful Digital Transformation of Teams, Products, Services, Businesses and Ecosystems (Design Thinking Series) Paperback – Illustrated, May 22, 2018

by Michael Lewrick (Author), Patrick Link (Author), Larry Leifer (Author)
4.5 out of 5 stars 754 ratings
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Previous page
  1. Print length
    352 pages
  2. Language
    English
  3. Publisher
    Wiley
  4. Publication date
    May 22, 2018
  5. Dimensions
    7.4 x 0.8 x 9.5 inches
  6. ISBN-10
    1119467470
  7. ISBN-13
    978-1119467472
  8. See all details
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Frequently bought together

  • The Design Thinking Playbook: Mindful Digital Transformation of Teams, Products, Services, Businesses and Ecosystems (Design
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  • The Design Thinking Toolbox: A Guide to Mastering the Most Popular and Valuable Innovation Methods (Design Thinking Series)
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  • Design Thinking for Business Growth: How to Design and Scale Business Models and Business Ecosystems (Design Thinking Series)
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From the Publisher

the design thinking playbook, michael lewrick, design thinking, business innovation, product design
the design thinking playbook, michael lewrick, design thinking, business innovation, product design
the design thinking playbook, michael lewrick, design thinking, business innovation, product design

Editorial Reviews

From the Inside Flap

"This book is THE best definition of Design Thinking that I have seen."
— Kees Dorst, author of Frame Innovation

"The Design Thinking Playbook not only outlines and describes how to apply design thinking. (…) This is an imaginative new contribution."
— Nigel Cross, author of Design Thinking: Understanding how designers think and work

"Worthwhile because of the authors, the structure and the contents. (…) Despite the playful presentation, the team succeeded to work out a surprisingly profound book."
— Harvard Business Manager

The Design Thinking Playbook will help individuals, teams, and organizations:

  • Apply design thinking tools and methods in the right context—especially to digital products and services
  • Understand the latest advances in design thinking coming out of Stanford's d.school
  • Build awareness for user-centricity
  • Apply design thinking to the challenges of digital transformation in organizations
  • Combine Design Thinking with Systems Thinking and Big Data Analytics

From the Back Cover

"This book is THE best definition of Design Thinking that I have seen."
— Kees Dorst, author of Frame Innovation

"The Design Thinking Playbook not only outlines and describes how to apply design thinking. (…) This is an imaginative new contribution."
— Nigel Cross, author of Design Thinking: Understanding how designers think and work

"Worthwhile because of the authors, the structure and the contents. (…) Despite the playful presentation, the team succeeded to work out a surprisingly profound book."
— Harvard Business Manager

The Design Thinking Playbook will help individuals, teams, and organizations:

  • Apply design thinking tools and methods in the right context—especially to digital products and services
  • Understand the latest advances in design thinking coming out of Stanford's d.school
  • Build awareness for user-centricity
  • Apply design thinking to the challenges of digital transformation in organizations
  • Combine Design Thinking with Systems Thinking and Big Data Analytics

Product details

  • Publisher ‏ : ‎ Wiley; 1st edition (May 22, 2018)
  • Language ‏ : ‎ English
  • Paperback ‏ : ‎ 352 pages
  • ISBN-10 ‏ : ‎ 1119467470
  • ISBN-13 ‏ : ‎ 978-1119467472
  • Item Weight ‏ : ‎ 2.08 pounds
  • Dimensions ‏ : ‎ 7.4 x 0.8 x 9.5 inches
  • Customer Reviews:
    4.5 out of 5 stars 754 ratings

About the authors

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  1. Patrick Link

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    Full content visible, double tap to read brief content.

    Discover more of the author’s books, see similar authors, read author blogs and more

    See more on the author's page

  2. Michael Lewrick

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    Full content visible, double tap to read brief content.

    Michael Lewrick (PhD) had different roles over the last years. He was responsible for strategic growth, acted as Chief Innovation Officer and laid the foundation for numerous growth initiatives in sectors that are in the digital transformation. At the moment he advises internationally the most inovative companies with his concepts and frameworks about design thinking for business growth, innovation and success.

    He is a motivational international speaker and teaches Design Thinking as a visiting professor at various universities. With his help, a number of international companies have developed and commercialized radical innovations. In his international bestselller, “The Design Thinking Playbook”, he postulated with his colleagues from Stanford University a new mindset of converging approaches of Design Thinking in digitization. In 2020 he published together with Larry Leifer and Patrick Link "The Design Thinking Toolbox" outlining 50 of the most valuable Design Thinking tools. In addition, he published "The Design Thinking Life Playbook", which applies the design thinking mindset for personal change and career planing. His latest book "Design Thinking for Business Growth" focusses on the design of business ecosystems completing a series of books for applied design.

    See more on the author's page
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Customer reviews

4.5 out of 5 stars
4.5 out of 5
754 global ratings
5 star
73%
4 star
14%
3 star
8%
2 star
3%
1 star
2%

Top reviews from the United States

Pat
4.0 out of 5 stars Good Content Small Type
Reviewed in the United States 🇺🇸 on January 5, 2023
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Andy
5.0 out of 5 stars 5 Stars and no less. I have SUCCESSFULLY put many of these exorcises to practice
Reviewed in the United States 🇺🇸 on May 12, 2021
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3 people found this helpful
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ALR
3.0 out of 5 stars Print is SO small
Reviewed in the United States 🇺🇸 on January 24, 2023
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Marc F
5.0 out of 5 stars A paradigm shift in Design Thinking.
Reviewed in the United States 🇺🇸 on June 8, 2018
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16 people found this helpful
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Mark P. McDonald
3.0 out of 5 stars A lot of good material but poorly organized and presented particularly for people new to design
Reviewed in the United States 🇺🇸 on June 15, 2018
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74 people found this helpful
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Kshanika
5.0 out of 5 stars Good book
Reviewed in the United States 🇺🇸 on September 5, 2021
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Fede Vicario
5.0 out of 5 stars At a glance (first review out of three)
Reviewed in the United States 🇺🇸 on November 21, 2018
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7 people found this helpful
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Saurabh Aphale
3.0 out of 5 stars Book printed upside down on first delivery, Corrected on second delivery
Reviewed in the United States 🇺🇸 on June 28, 2020
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Saurabh Aphale
3.0 out of 5 stars Book printed upside down on first delivery, Corrected on second delivery
Reviewed in the United States 🇺🇸 on June 28, 2020
The book delivered was printed upside down and some of the text is stripped off from the top of the book.

The author of the book Michael Lewrick personally reached out to us after the above review and ensured that we get the correct printed copy of the book. We received this book yesterday and are excited to go through it.

Thanks for valuing our feedback and sending us a complimentary copy.
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5 people found this helpful
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Top reviews from other countries

Amazon Customer
5.0 out of 5 stars Excellent overview of business process change models
Reviewed in the United Kingdom 🇬🇧 on January 3, 2020
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One person found this helpful
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Chi Nguyen
4.0 out of 5 stars I would recommend this book
Reviewed in the United Kingdom 🇬🇧 on July 25, 2018
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5 people found this helpful
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Kar Ann Chew
1.0 out of 5 stars Read like a bunch of disjointed blog articles
Reviewed in the United Kingdom 🇬🇧 on April 7, 2019
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8 people found this helpful
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Salmoneater
1.0 out of 5 stars Unreadable, poor example of design thinking.
Reviewed in the United Kingdom 🇬🇧 on January 3, 2019
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9 people found this helpful
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L. Patterson
5.0 out of 5 stars Great easily accessible intro to design thinking
Reviewed in the United Kingdom 🇬🇧 on December 1, 2021
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