- Hardcover: 224 pages
- Publisher: Wiley; 1 edition (August 12, 2013)
- Language: English
- ISBN-10: 1118620127
- ISBN-13: 978-1118620120
- Product Dimensions: 8.3 x 0.7 x 8.3 inches
- Shipping Weight: 1.5 pounds (View shipping rates and policies)
- Average Customer Review: 29 customer reviews
- Amazon Best Sellers Rank: #513,160 in Books (See Top 100 in Books)
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Design Thinking for Strategic Innovation: What They Can't Teach You at Business or Design School Hardcover – April 23, 2014
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From the Back Cover
BUSINESS AS USUAL IS DONE FOR.
As technological innovation has accelerated, people,communities, and organizations have become more connected than everbefore. We talk more, share more, and expect more. This disruptionhas changed the way consumers do business. We watch iPads—notTV. We don't believe the hype. We shop online—not instores.
We don't want to eat junk ingredients. We want what we want whenwe want it—and at the price we want it.
In this environment, the traditional ways of running a businessjust won't work anymore.
Enter design thinking.
Design Thinking for Strategic Innovation explains howdesign thinking can bring about creative solutions to solve complexbusiness problems. Through real life examples, it shows how designthinking has been applied across different industries and contexts.An essential guide for any business seeking to use design as aproblem-solving tool, Design Thinking for StrategicInnovation offers a methodology to transform companies andcultures.
- How to apply design thinking to your long-range planning
- Why every future business leader needs to be a good designthinker
- The 10 design thinking principles that redefine businessmanagement
- Design thinking framework tailored to the eight key challengesthat businesses face
- How to create a design thinking culture within yourcompany
Hiring design thinkers is not enough. Discover how to builddesign thinking into your organization's DNA. Revolutionize yourapproach to solving your business's greatest challenges with thepower of Design Thinking for Strategic Innovation.
About the Author
IDRIS MOOTEE is the CEO of Idea Couture, a globalinnovation rm with ofces in San Francisco, Shanghai, Toronto,London, Dubai, and Mexico City. He has worked with clients such asAmex, Burberry, BMW, Boeing, Cisco, De Beers, Kraft, Nike, Samsung,and Pepsi. A leading expert on applied design thinking, Idrisspeaks on strategic innovation, developing strategic foresight, andbusiness model design through the application of design thinking.He is also the author of 60-Minute Brand Strategist, alsopublished by Wiley.
Top customer reviews
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Well, it is high-level, perhaps to a fault. My impression is that it's written for executives or managers rather than practitioners, and deals primarily with the "why" (the benefits of "design thinking") with some emphasis on the "what" (a sometimes-clear exploration of what design thinking actually is, though I was still a bit fuzzy at the end of the book), and very little about the "how."
My disappointment with the book is probably a case of audience mismatch. I'm a mix of in-the-trenches practitioner and small biz owner, so I'm looking first and foremost for practical applications of interesting ideas. This book celebrates the ideas themselves, and as a result (and due to the formal writing style), I had a hard time staying focused on the content. I would have appreciated more concrete examples (there were some, but they were few and far between).
But speaking of the content: it is beautiful. The design of the book is fantastic, and left me feeling happier about the effort of reading the text. Lovely as the design is, though, I wish I found the writing as delightful.