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Designers Edge E-102 150 Foot Heavy Duty Cord Storage Wheel

3.6 out of 5 stars 64 customer reviews

Price: $15.63 & FREE Shipping on orders over $49. Details
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Ships from and sold by Amazon.com. Gift-wrap available.
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  • Tangle Free Cord Storage
  • For general storage of extension cords, holiday lights, rope or light wire
  • Holds up to 150-feet of 16/3 gauge cord or 125-feet of 14/3 gauge cord
18 new from $7.79
$15.63 & FREE Shipping on orders over $49. Details In Stock. Ships from and sold by Amazon.com. Gift-wrap available.

Frequently Bought Together

  • Designers Edge E-102 150 Foot Heavy Duty Cord Storage Wheel
  • +
  • Coleman Cable 02309 16/3 Vinyl Outdoor Extension Cord, 3-Prong Grounded, Orange, 100-Feet
  • +
  • Bayco KW-110 Cord Storage Reel with Center Spin Handle, 100-Feet
Total price: $47.41
Buy the selected items together


Product Description

Product Description

Designers Edge E102 Wire Cord Storage Reel, Red. Use for extension cords, holiday lights, rope, light wire, coax cabling, and more. Ideal for general storage of extension cords, holiday lights, and rope. Holds up to 150-feet of 16 gauge cord or 125-feet of 14 gauge cord. To operate, hold middle handle steady and spin the wheel with the other handle. Tangle free extension cord storage reel. TOLL FREE HOTLINE, 1-800-561-4321. If you have immediate questions about application, installation, troubleshooting, or a damaged component, please call CCI Consumer product hotline at 1-800-561-4321 or email questions to: CCI.ConsumerSupport@southwire.com. The Designers Edge (R) brand is a registered trademark of Coleman Cable Inc.

From the Manufacturer

The Designers Edge, Inc. is the world leader in portable utility lighting. Since 1987 we have built our reputation as an innovator of high quality, uniquely designed products. All of our products and packaging are color coded to assist you in selecting the product that is best suited for your needs. We are confident we have the right light for any project. TOLL FREE HOTLINE, 1-800-561-4321. If you have immediate questions about application, installation, troubleshooting, or a damaged component, please call CCI Consumer product hotline at 1-800-561-4321 or email questions to: CCI.ConsumerSupport@southwire.com

Product Information

Technical Details

Part Number E102
Item Weight 15.2 ounces
Product Dimensions 11 x 11 x 4.5 inches
Item model number E102
Item Package Quantity 1
Batteries Included? No

Additional Information

ASIN B000FPDKPM
Customer Reviews
3.6 out of 5 stars 64 customer reviews

3.6 out of 5 stars
Best Sellers Rank #35,849 in Home Improvements (See top 100)
#34 in Home Improvement > Electrical > Cord Management > Cord Reels
Shipping Weight 15.2 ounces (View shipping rates and policies)
Date First Available October 15, 2009

Warranty & Support

Manufacturer’s warranty can be requested from customer service. Click here to make a request to customer service.

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Customer Questions & Answers

Customer Reviews

Top Customer Reviews

By Lynn Bashaw on November 20, 2011
Verified Purchase
As others have stated the reel has very low storage capacity. It has adequate capacity for a 50 foot extension cord. It could probably handle 150 foot of lamp cord. If you are looking for a reel to hold a longer outdoor extension cord this is not it; recommend you continue searching.
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I give it 5 stars only for it's value. As a practical matter, it is smaller than I thought it would be based on ones I saw in the big box store. I guess if you had an extension cord make of string, it would hold 150 feet of it. My 100 foot 16 gauge would not fit.
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I bought a 100 ft 14/3 gauge extension cord with this storage wheel because it said it could store 125 ft. of 14/3 gauge cord. I tried 5 times to load the 100 ft cord on the reel. Each time I had at least 10 ft. left to put on the reel when the reel was full. Not ever close to holding 125 ft. I layed the cord straight out on the ground with no kinks in it, attached one end of the cord through the notch as the instructions directed. I then held the reel and rolled the cord onto the reel very slowly. Did not matter. cord would not fit. This was a terrible representation of a product.
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I'm not about to sit around and wind an extension cord with perfectly straight lines, the whole point was to get it done faster and easier. My 50ft extension cord (not sure of exact gauge, typical heavy orange extension cord) winds up to about the last 6 ft fine, then runs out of reel room and falls over the edges. It's good enough for the money but if I were you and had anything longer I would get the electric pail winder here on Amazon, for an extra $30 it does it for you, no muss no fuss.

Sad that companies have to be deceptive on almost everything these days even for such a simple product. Guess it works as a lot of people just like me don't want to bother with returning it. Amazon should consider a "review this product" for themselves where if enough of us complain about a product it's automatically scrutinized by them.
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By A. Parsons on September 9, 2010
Verified Purchase
Claims to hold 150ft of cable, it barely holds the 100ft cable I bought to go with it.

There is no guide for the wire, so when winding it back in, you end up fighting the wire to keep it on the spool.
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Advertised to hold 150 feet of 16 ga cord, 125 feet of the 14 ga, well 100 feet of the 14 ga will not fit unless you spend hours winding it on perfectly, good for a 50 foot 14 ga cord.
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I got an electric leaf blower via Amazon and I need to use an extension cord with it. I got a 100' cord and I got this to keep the cord tangle free. It works great. I have about a foot of the end that goes into the outlet so its easily accessible and then the end that I plug the leaf blower into is on the outside of the wheel so I can un-roll as much as I need and re-roll it easily.
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I can just barely wrap 100 feet of light gauge (14 I think?) outdoor extension cord on this thing, and unless you've got a way to impose tension on the cord as it goes on the reel, it's going to be a pretty loose coil. Working with a friend I was able to get all 100 feet on the reel, but the whole point is to not have to work with a friend in order to reel up your dang extension cord. Working solo, I can fit the 100, but it sure doesn't look clean.

As much as I gripe, I can't say the thing doesn't work. It's nice to have your cord all nice and coiled up, easy to carry from place to place, easy to unwind when you need it. I opted for this instead of the one with the stand because I thought it would be better to have the male end peeking out of one the holes. While that does indeed work, you still should unwind it all the way to use it because of the heat buildup.

The reels that come on a stand are easier to reel up because you can stand/kneel on the feet of the reel and provide the tension I mentioned earlier with your non-reel hand. I will continue to use this for the lighter gauge extension cord that I use to power my leaf blower/vac, but the heavy duty 100 foot cord I have for my snow blower is on a reel on a stand, and that works out a lot better.
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