Enter your mobile number or email address below and we'll send you a link to download the free Kindle App. Then you can start reading Kindle books on your smartphone, tablet, or computer - no Kindle device required.

  • Apple
  • Android
  • Windows Phone
  • Android

To get the free app, enter your mobile phone number.

The Designful Company: How to build a culture of nonstop innovation 1st Edition

3.9 out of 5 stars 56 customer reviews
ISBN-13: 978-0321580061
ISBN-10: 0321580060
Why is ISBN important?
ISBN
This bar-code number lets you verify that you're getting exactly the right version or edition of a book. The 13-digit and 10-digit formats both work.
Scan an ISBN with your phone
Use the Amazon App to scan ISBNs and compare prices.
Have one to sell? Sell on Amazon
Due Date: Aug 11, 2018 Rental Details
  • FREE return shipping at the end of the semester.
  • Access codes and supplements are not guaranteed with rentals.
In Stock. Rented from Amazon Warehouse Deals , Fulfilled by Amazon
List Price: $34.99 Save: $17.49 (50%)
Condition: Used - Very Good
Used - Very Good
Book Condition: This book is in Very Good condition. Pages and cover are clean and crisp. Overall a Clean Copy with light amount of wear. 100% Guaranteed. Access codes and supplements are not guaranteed with used items.
Condition: Used: Very Good
Comment: This book is in Very Good condition. Pages and cover are clean and crisp. Overall a Clean Copy with light amount of wear. 100% Guaranteed. Access codes and supplements are not guaranteed with used items.
Access codes and supplements are not guaranteed with used items.
32 Used from $2.98
FREE Shipping on orders over $25.
Temporarily out of stock.
Order now and we'll deliver when available.
Order now and we'll deliver when available. We'll e-mail you with an estimated delivery date as soon as we have more information. Your account will only be charged when we ship the item.
Details
Ships from and sold by Amazon.com. Gift-wrap available.
8 New from $34.99
The Designful Company: Ho... has been added to your Cart
More Buying Choices
8 New from $34.99 32 Used from $2.98 1 Rentals from $17.50 1 Collectible from $19.95
42 offers from $2.98
Free Two-Day Shipping for College Students with Prime Student Free%20Two-Day%20Shipping%20for%20College%20Students%20with%20Amazon%20Student


The Amazon Book Review
The Amazon Book Review
Author interviews, book reviews, editors picks, and more. Read it now
click to open popover

Frequently bought together

  • The Designful Company: How to build a culture of nonstop innovation
  • +
  • The Brand Gap: How to Bridge the Distance Between Business Strategy and Design
  • +
  • Zag: The Number One Strategy of High-Performance Brands
Total price: $69.68
Buy the selected items together

From the Publisher

Brand marketing Brand strategy Innovation Brand marketing and strategy Business marketing and strategy
Title The brand gap: How to Bridge the Distance Between Business Strategy and Design Zag: The Strategy of High-Performance Brands The designful company: How to Build a Culture of Nonstop Innovation The brand flip: Why Customers Now Run Companies and How to Profit From It Marty Neumeier's Innovation Toolkit
Who this book is for Those new to branding and brand marketing. Those in the early stages of creating or rethinking a brand. Get this book if you are looking to transform a company, or team, into an engine of nonstop Innovation. If you liked The Brand Gap, you'll love The Brand Flip Anyone interested in transforming their company and brand.
Core Concept In 2003 Marty Neumeier, the first expert to call for the hiring of chief brand officers, or CBOs, redefined a 'brand' from being a logo to being 'a customer’s gut feeling about a product, service, or company'. In other words, 'It’s not what you say it is. It’s what they say it is'. It’s based on a simple but challenging mandate: 'When everyone zigs, zag'. Zagging is the art of positioning a product or company in order to eliminate or minimize competition. Companies that zig (i.e., head in the same direction as their competitors) have no choice but to compete on price. Great brands aren't built in isolation; they require the talent and cooperation of a wide range of people with differing skill sets. The secret of nonstop innovation is design thinking. Today’s customers don't buy brands; they join brands. They no longer want products; they want meaning. They hate to be sold to, but they love to buy—and they buy in tribes. Social media has ushered in ten major changes to how businesses operate. Marty Neumeier presents concepts from his three bestselling 'whiteboard' books—The Brand Gap, Zag, and The Designful Company—to give you the tools you need to thrive in the new economy.
What You Will Learn Marty (the first to identify customer communities as 'brand tribes', passionate devotees who determine the success or failure of any brand) divides brand management into five key competencies: differentiation, collaboration, innovation, validation, and cultivation. At the heart of the book is a simple test: Our brand is the only _________ that _________. By filling in the blanks, you’ll not only build the foundation for a strong brand, but have a filter for every decision you make going forward. Zag was named one of 'the hundred best business books of all time'. How to foster creative collaboration across a variety of roles and silos to deliver a constant stream of innovative products, services, communications, and customer experiences. How to apply the '16 levers of change' to transform your company from a fast follower to an innovation leader. Marty addresses these major changes with simple but powerful frameworks such as the Brand Commitment Matrix, the Brand Commitment Scale, and the Brand Experience Map. As in all of Marty’s whiteboard books, The Brand Flip is filled with insightful graphics that make reading a pleasure. Using memorable principles and simple exercises, Marty leads you and your team on a lively journey from traditional business thinking to 'designful' thinking. You'll come back to these ideas again and again as you transform your company into a powerhouse of nonstop innovation.

Editorial Reviews

Review

From the Back Cover

See all Editorial Reviews

Product details

  • Paperback: 208 pages
  • Publisher: New Riders; 1 edition (December 26, 2008)
  • Language: English
  • ISBN-10: 0321580060
  • ISBN-13: 978-0321580061
  • Product Dimensions: 5.3 x 0.8 x 7.9 inches
  • Shipping Weight: 7.2 ounces (View shipping rates and policies)
  • Average Customer Review: 3.9 out of 5 stars 56 customer reviews
  • Amazon Best Sellers Rank: #202,180 in Books (See Top 100 in Books)
  • Would you like to tell us about a lower price?
    If you are a seller for this product, would you like to suggest updates through seller support?

NO_CONTENT_IN_FEATURE

Amazon First Reads | Editors' picks at exclusive prices

Related media


Customer Reviews

Read reviews that mention

Top customer reviews

March 10, 2009
Format: Paperback|Verified Purchase
One person found this helpful
|Comment|Report abuse
August 11, 2014
Format: Kindle Edition|Verified Purchase
February 17, 2009
Format: Paperback|Verified Purchase
One person found this helpful
|Comment|Report abuse
June 7, 2009
Format: Paperback|Verified Purchase
February 9, 2009
Format: Paperback|Verified Purchase
One person found this helpful
|Comment|Report abuse
December 28, 2014
Format: Kindle Edition|Verified Purchase
August 18, 2013
Format: Kindle Edition|Verified Purchase
December 31, 2008
Format: Paperback|Verified Purchase

Most recent customer reviews

Pages with related products. See and discover other items: innovation management, managing organizational change, culture change