- Paperback: 394 pages
- Publisher: O'Reilly Media; 1 edition (November 25, 2013)
- Language: English
- ISBN-10: 1449367623
- ISBN-13: 978-1449367626
- Product Dimensions: 7 x 0.7 x 9.2 inches
- Shipping Weight: 1.4 pounds (View shipping rates and policies)
- Average Customer Review: 26 customer reviews
- Amazon Best Sellers Rank: #79,146 in Books (See Top 100 in Books)
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Designing for Behavior Change: Applying Psychology and Behavioral Economics 1st Edition
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Applying Psychology and Behavioral Economics
About the Author
Stephen is a behavioral social scientist who serves as the Principal Scientist at HelloWallet, an independent financial guidance company. He conducts original research on financial behavior and coordinates the research efforts of HelloWallet’s advisory board of leading behavioral economists and psychologists.
At HelloWallet, he’s helped build an engaging product that helps users take control over their finances. The impetus for this book comes from the challenges he and the rest of the HelloWallet team faced along the way, as they learned to apply the behavioral literature to consumer products and consulted with companies similarly searching for effective ways to enable behavior change.
Prior to joining HelloWallet, Dr. Wendel co-founded two IT companies, and conducted research on the dynamics of political behavior. He’s the co-founder of Action Design DC, a Meetup of over 800 practitioners and researchers applying behavioral science to their products, and serves as a mentor at 500 Startups and 1776 DC. He and his wife live in the DC area, with a small kid who loves to sing.
Top customer reviews
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1). It gives a thorough review of the literature on behavioral economics and other close social sciences that give you the why behind Stephen's process. The process he uses is arduous, but one I think is realistic given the subject.
2) You read about Stephens actual projects throughout which makes it feel more real and attainable.
3) The chapters have great summaries at then end so you can get to the main themes easily later on.
In all, a great book if you're into this science,
How to find testers for your product.
How to do A/B tests.
Being a `lean' organization.
None of these came to my mind -- which is why I was surprised to find them in this book.
The short of it is this: this book has some great pearls in it, but there's a ton of noise you have to sift through. The issue comes from the author spending a lot of time on product management techniques, as mentioned above, which are orthogonal to the thesis.
The title for this book should have been:
Everything you need to know about building a product for self improvement.
In that case, the parts of the book which are decidedly about product management, could be forgiven.The author also spends a lot of time either reexplaining things or taking a long time to make a point. It made me feel that the author was stretching material to hit a certain word count.
For those who are like me and are interesting in the topic of, Designing For Behavioral Change, I suggest getting the book but only read the first 2 chapters and last 2 chapters. Skip all the stuff in the middle.
Most recent customer reviews
Stephen Wendel has developed an excellent and specific, detailed plan for designing products that will help people change their...Read more