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Showing 1-6 of 6 reviews(Verified Purchases). See all 26 reviews
on February 9, 2015
Quickly and efficiently communicates what it takes to create a visual brand identity.
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on May 12, 2011
I've lost count of how many times I've referenced this book! It is clear, concise and a wealth of great information. If you are a designer doing any kind of brand work then buy this book. It has also been a useful resource to my non-designer colleagues with no branding experience.
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on January 7, 2015
A+
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on September 30, 2014
A few new tips
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on April 2, 2007
This book is a visual learners dream come true. Instead of just talking about branding, this book lays it all out for you, and takes you through the journey of several companies on their road to branding stardom.
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on July 7, 2006
I was able to get a few great nuggets of information to use in my seminar for salon owners about the keys to a strong logo. There is a lot of information that illustrates successful big business uses of color and font. I think it is more useful to someone who helps others create their brand than for the individual business. Aura Mae, author of Get Some Hairapy - a hairdresser's prescription for happiness.
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