Designing Brand Identity: An Essential Guide for the Whole Branding Team 5th Edition

4.6 out of 5 stars 128 ratings
ISBN-13: 978-1118980828
ISBN-10: 1118980824
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Frequently bought together

  • Designing Brand Identity: An Essential Guide for the Whole Branding Team
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  • Thinking with Type, 2nd revised and expanded edition: A Critical Guide for Designers, Writers, Editors, & Students
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  • Logo Modernism (English, French and German Edition)
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From the Publisher

Editorial Reviews

From the Back Cover

Whether you're the project manager for your company's rebrand, or you need to educate your staff or your students about brand fundamentals, Designing Brand Identity is the quintessential resource. From research to brand strategy to design execution, launch, and governance, Designing Brand Identity is a compendium of tools for branding success and best practices for inspiration.

  • 3 sections: brand fundamentals, process basics, and case studies.
  • Over 100 branding subjects, checklists, tools, and diagrams.
  • 50 case studies that describe goals, process, strategy, solution, and results.
  • Over 700 illustrations of brand touchpoints.
  • More than 400 quotes from branding experts, CEOs, and design gurus.

"Designing Brand Identity is a comprehensive, pragmatic, and easy-to-understand resource for all brand builders―global and local. It's an essential reference for implementing an entire brand system."
- Carlos Martinez Onaindia, Global Brand Studio Leader, Deloitte

"Alina Wheeler explains better than anyone else what identity design is and how it functions. There's a reason this is the 5th edition of this classic."
- Paula Scher, Partner, Pentagram

"Designing Brand Identity is the book that first taught me how to build brands. For the past decade, it's been my blueprint for using design to impact people, culture, and business."
- Alex Center, Design Director, The Coca-Cola Company

"Alina Wheeler's book has helped so many people face the daunting challenge of defining their brand."
- Andrew Ceccon, Executive Director, Marketing, FS Investments

"If branding was a religion, Alina Wheeler would be its goddess, and Designing Brand Identity its bible."
- Olka Kazmierczak, Founder, Pop Up Grupa

"The 5th edition of Designing Brand Identity is the Holy Grail. This book is the professional gift you have always wanted."
- Jennifer Francis, Director of Marketing, Communications, and Visitor Experience, Louvre Abu Dhabi

About the Author

Alina Wheeler, Philadelphia, PA
Branding consultant whose clients have included Vanguard, Berwind, Advanta, Guardian, and IBM; Author of Brand Atlas: Branding Intelligence Made Visible, along with the past best-selling editions of Designing Brand Identity; Member of the advisory council for The Dictionary of Brand along with Seth Godin, Al Ries, Tom Kelley, and Hugh Dubberly; Frequent speaker to executives, practitioners and students around the world.

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4.6 out of 5 stars
4.6 out of 5
128 customer ratings
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Top international reviews

RM
5.0 out of 5 stars The Ultimate Branding ID book!
Reviewed in the United Kingdom on December 16, 2019
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ProjectGreen
5.0 out of 5 stars An excellent resource
Reviewed in the United Kingdom on January 27, 2019
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Jack Boswell
5.0 out of 5 stars Very good
Reviewed in the United Kingdom on January 8, 2019
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Warren
4.0 out of 5 stars Great insight into branding
Reviewed in the United Kingdom on October 24, 2018
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jbnl77
5.0 out of 5 stars An Inspiring and Essential Text
Reviewed in Canada on February 8, 2019
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5.0 out of 5 stars Great value, would recommand for anyone interested in the topic
Reviewed in Germany on February 4, 2020
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5.0 out of 5 stars Sehr gutes Buch.
Reviewed in Germany on March 16, 2020
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5.0 out of 5 stars must have branding book
Reviewed in Canada on September 7, 2019
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Cliente de Amazon
5.0 out of 5 stars A must read for every designer
Reviewed in Mexico on November 23, 2018
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Elaine L.
5.0 out of 5 stars A must for designers
Reviewed in Canada on April 22, 2019
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vanni donato
4.0 out of 5 stars Un testo molto interessante, completo ed esauriente per i professionisti del branding.
Reviewed in Italy on April 14, 2018
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Lucrecia Fernández
5.0 out of 5 stars 👌🏼👌🏼👌🏼
Reviewed in Spain on December 3, 2018
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5.0 out of 5 stars Must have for anyone in the business
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5.0 out of 5 stars Must have!
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5.0 out of 5 stars Branding
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