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Designing a Digital Portfolio 5396th Edition

by Cynthia L. Baron (Author)

4.3 23 ratings

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Provides a step-by-step guide on how to create a digital portfolio, explaining how to convert a traditional print format into a digital format of CDs, DVDs, and Web sites, with helpful suggestions on how to produce a portable portfolio, select a medium, scan works created with traditional materials, optimize digital artwork, re-purpose digital material, and more. Original. (Intermediate)

ISBN-10

0735713944
ISBN-13

978-0735713949
Edition

5396th
Publisher

New Riders Pub
Publication date

2003
January 1
Language

EN
English
Dimensions

8.3 x 0.8 x 9.3
inches
Length

300
Pages
See all details

Editorial Reviews

Amazon.com Review

It isn't easy finding a job these days and for those working in the creative fields like graphic design, illustration, photography, filmmaking, and music, a digital portfolio is just the shiny object you need to catch the attention of a prospective employer. But you can't just slap a few files on a CD and call it a night. As Cynthia Baron points out in Designing a Digital Portfolio--a thorough guide to digital portfolios--your first impression is critical and good preparation will pay off.

The books begins with soul-searching: what work are you hoping to get, who's your audience, what style of presentation should you choose, and what technology--Zip, CD, DVD? Effective portfolios from various fields are analyzed, for example, one for an industrial designer or a flash animation artist. If you happen to do both or are otherwise a jack-of-all-trades, Baron outlines your strategy for targeting your audience and deciding how to focus your presentation.

There're several great chapters on prepping your work, collecting it (do you have your process materials, like pencil sketches?), digitizing the non-digital and cleaning it up (like stitching together scans or effective cropping), nitty-gritty items like optimizing and encoding (crucial if you don't want your future boss frustrated by large files), and dealing with that neglected cousin of the visually creative: good written content.

Next, the book considers delivery (for example, Web versus a portable portfolio on CD or DVD), a presentation metaphor (for example, gallery or diary), and the navigational master plan. The chapter on copyrights and attribution are worth the cover price alone. (For example, do you know who owns the artwork you just created for that latest brochure? Do you know how to present a large project on which you worked as part of a team?)

Throughout the book, Baron profiles some stellar examples of digital portfolios, most of which are viewable online, for example, illustrator Michael Bartalos's Web site at bartalos.com. And the appendices offer even more resources to help and inspire you. --Angelynn Grant

From the Publisher

If youve looked at any of the job classifieds lately, you know employment opportunities are slim. With so few jobs available and so many people looking, your portfolio must command attention.

Fortunately, long-time teacher Cynthia Baron has written Designing a Digital Portfolio. It is packed with ideas for researching and marketing, and it includes everything you need to set up and distribute a digital portfolio that will get you noticed. Throughout, she provides several case studies, and shes interviewed several artists and employers who openly their share successes and mistakes.

This full-color book is full of inspiration, how-to, and what not to do. If you - or someone you know - is looking for a job, Designing a Digital Portfolio will make your efforts more streamlined and your outcome more successful.

Jennifer Eberhardt (feedback@newriders.com)

Product details

Publisher ‏ : ‎ New Riders Pub; 5396th edition (January 1, 2003)
Language ‏ : ‎ English
Paperback ‏ : ‎ 300 pages
ISBN-10 ‏ : ‎ 0735713944
ISBN-13 ‏ : ‎ 978-0735713949
Item Weight ‏ : ‎ 1.7 pounds
Dimensions ‏ : ‎ 8.25 x 0.75 x 9.25 inches

Best Sellers Rank: #5,342,511 in Books (See Top 100 in Books)
- #881 in Desktop Publishing
- #1,103 in Acoustic Engineering
- #1,346 in Digital Video Production (Books)

Customer Reviews:
4.3 23 ratings

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4.3 out of 5

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Chartreuse

Superb resource for a wide variety of portfolio formats

Reviewed in the United States on November 13, 2004

Verified Purchase

If you set can aside the near 100% focus on digital media (though it is excellent for that kind of format) and not hyperventilate in feeling like you need to come up with Flash or DVDs after reading this, it offers solid points on portfolio content, whatever format you choose.

It covers what should go in, what should not go in, how much should go in, how/if to deal with process pieces, storyboarding,

thematic ties to pull a disparate portfolio together, and sage advice on basics like the kinds of written copy you want to include, such as design briefs, problem statements, and tag lines. It's my favorite book for this effort right now. My husband's, too. I have to pry it off his desk.

It's also savvy when it comes to marketing, so I think it will have a long shelf life in my library for the days when I need to market myself on other things besides landing a job, like marketing my firm.

It has some printed web site design examples which offer visual eye inspiration for printed page layout. It even has great image workflow tips, towards preserving the best image quality with the least needed resolution, that are comprehensible to the lay person as well as meaningful to someone with a high degree of digital photographic processing background.

35 people found this helpful

Helpful

Janlynn

Great beginners guide

Reviewed in the United States on August 11, 2005

Verified Purchase

This handbook is targeted at beginners in designing portfolios to submit their artwork or photos when job hunting. It is filled with information, however most is very basic and will only be a review for most readers.

14 people found this helpful

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CWR

comprehensive material.

Reviewed in the United States on February 28, 2006

Verified Purchase

Most artists can't do everything - usually they are somewhere in the middle of a chain of production responsiblities that don't include the skillsets involved with presenting a portfolio, digital or otherwise. Many points of insider knowledge are invaluable - I was on the cusp of using PowerPoint for my CD portfolio (my wife has strong skills with this) before being warned that this bussiness presentation software's would be viewed with derision by art directors, and that a high resolution version of a website format is the way to go here - this one parcel of knowledge was worth the price of the book alone, but it is far from the only lesson imparted. Highly recommended - it doesn't stray into realms of esoterica for the sake of pagecount.

12 people found this helpful

Helpful

John Roberts

Good for designers

Reviewed in the United States on December 30, 2008

I found this book to be helpful but to be a bit to much for me. It was a bit technical and has a lot of jargon in it for me. This would be a great book for someone that has a bit more digital design experience than me. It really tells you how to create great portfolios, but unfortunately I wasn't able to do all the technical stuff.
I would recommend this book for someone that's familiar with web design, especially flash. Great tips if you want to create websites professionally.

10 people found this helpful

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Zoe Anne Marlowe

Best Portfolio Design Book I've Ever Seen

Reviewed in the United States on March 21, 2010

Verified Purchase

I have to be honest, when I ordered this book for a recent portfolio class that I've been taking, I wasn't really that excited. However, upon reading this book after it arrived, I was absolutely stunned at the great information and the concise way the author writes. It is a great book and one that I will consider very valuable in my collection from now on. Thank you for a great book!

3 people found this helpful

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Foreign Chat Web

Simple, Graphic, and Pleasant to Read

Reviewed in the United States on October 3, 2012

Verified Purchase

I love reading a book that has easiness to read, contains text, graphics, and images, etc. I wish that I could trade this textbook on this site for a gift certificate fund. But, I would keep it for possible use in the future.

Helpful

Beth Ann Fitness

AMAZING BOOK AND A MUST HAVE!!!

Reviewed in the United States on June 13, 2010

Verified Purchase

I'm a graphic designer and I needed this book for a class and let me tell you... I used this book SO MUCH!!! Probably the best book I had to use during college. THIS IS THE BOOK TO HAVE IF YOU ARE BUILDING YOU PORTFOLIO!!!!!

One person found this helpful

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Juan E. Duque

Not a bad book to have... some 10 years ago.

Reviewed in the United States on January 16, 2013

Verified Purchase

This book is by no means badly written. It covers all the bases of digital portfolios. However this book hasn't been updated and so all this advice is valid for the late 90's early 2000's. Since then a lot of other options and tools for digital portfolios have appeared and thus this book has become obsolete. I wouldn't even use it as a coffee table book because the graphics/images are so out of date.

5 people found this helpful

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Ian

Beware....

Reviewed in the United Kingdom on January 9, 2013

Verified Purchase

I wanted something more for a beginner, and, whilst this appears to be a very good account, most of it is way above my current level of expertise, the cover misled me.

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Cynthia Baron

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