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Matt Isherwood

Designing Ecommerce Websites: A UX Design Handbook for Great Online Shops Paperback – February 11, 2019

by Matt Isherwood (Author)

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Enhance your purchase

Does your ecommerce site attract visitors but fail to convert enough of them into paying customers? Are your sales numbers not where you want? Have you got an ecommerce site but not yet spent any time on improving the design?

If it’s time to upgrade your website’s user experience then Designing Ecommerce Websites is the only book to tell you exactly how to do it. It provides you with 66 guidelines on how to best use every element on each page of an ecommerce website.

This book contains the results of a decade’s worth of UX design experience, and several years spent consulting with a wide range of different ecommerce startups. It is based on knowledge learned from user behaviour data and running many different usability tests. It tells you what works in reality, not in theory.

The book itself was born from teaching the principles in workshops for over four years. These are principles that are useful to a range of job roles (not just designers) and no matter what your experience level.

This book will take you step by step through the ecommerce funnel that applies to almost all ecommerce sites via scannable text and simple illustrations. It’s a reference book that is designed to be easy to pick up and quickly learn from.

Design LANDING pages that stop users from being confused and bouncing;
Create LISTINGS that help your users find a product they actually want to buy;
Design PRODUCT pages that don’t leave the users with any fears about buying from you;
Develop a CHECKOUT flow that results in more successful payments;
And learn MORE advice about the other key pages on an ecommerce site.

This is the second edition of the book and it features completely rewritten and updated advice for 2019, 15 totally new guidelines, and links to further reading for every guideline (so you can learn even more). The first edition was an Amazon Kindle bestseller in the ecommerce and technology business categories.

Print length

178 pages
Language

English
Publication date

February 11, 2019
Dimensions

5.5 x 0.41 x 8.5 inches
ISBN-10

0995731322
ISBN-13

978-0995731325
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Product details

Publisher ‏ : ‎ Transmitter Press (February 11, 2019)
Language ‏ : ‎ English
Paperback ‏ : ‎ 178 pages
ISBN-10 ‏ : ‎ 0995731322
ISBN-13 ‏ : ‎ 978-0995731325
Item Weight ‏ : ‎ 7.5 ounces
Dimensions ‏ : ‎ 5.5 x 0.41 x 8.5 inches

Best Sellers Rank: #1,324,492 in Books (See Top 100 in Books)
- #2,521 in E-commerce Professional (Books)
- #2,655 in Internet & Telecommunications
- #5,464 in Internet & Social Media

Customer Reviews:
61 ratings

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About the author

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Matt Isherwood

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Matt Isherwood is a UX consultant who helps ecommerce sites improve their website designs via evidence, not guesswork. He writes blogs and articles on UX design, in addition to writing books on the subject, including the Amazon Kindle bestseller Designing Ecommerce Websites.

He aims to give practical advice in a clear, easy-to-understand way. His content is based on knowledge learned from user behaviour data from real websites and from running many different usability tests. It tells you what works in reality, not in theory.

He started his career at the BBC, before being the lead UX designer at onefinestay, and spent several years teaching UX workshops and courses at General Assembly in London. He now specialises in remotely consulting to growing start-ups whilst living in the English countryside.

Customer reviews

5 star		69%
4 star		22%
3 star		5%
2 star		4%
1 star 0% (0%)		0%

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Top reviews from the United States

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Theresa

Amazing & super easy to understand!

Reviewed in the United States 🇺🇸 on August 25, 2022

Verified Purchase

This book is an amazing read for business owners looking to improve the design & experience of their e-commerce sites. He breaks everything down into easy to understand language and provides links if you want to gain further information on any of the topics he talked about. Totally recommend!!

Helpful

Ryan

Non sexy take on e-commerce.

Reviewed in the United States 🇺🇸 on January 26, 2022

Verified Purchase

I saw a lot of reviews stating that all these ideas were obvious. Perhaps, but even still the knowledge in here can take your shop to the next level.

I found that the topics and reference material really helped me improve my site. Maybe you won’t get much out of it. Maybe your shop is perfect. But I was still able to get new ideas by reading between the lines.

Helpful

A M

Common-sense suggestions, useful as a checklist

Reviewed in the United States 🇺🇸 on May 2, 2021

Verified Purchase

As the author himself admits, most of the suggestions are common sense. Still, they are useful as a checklist. Some important issues are missing, for example, the book ignores cases where after the payment it turns out that the item is out of stock. The recommended solution for this is to finalize the credit card processing only when delivering the goods in the back office. This is how Amazon operates.

Helpful

Will C

One E-commerce book to rule them all

Reviewed in the United States 🇺🇸 on July 12, 2020

Verified Purchase

This is a great single-book library for anyone designing or building e-commerce sites.

E-commerce in 2020 is at a great place where we’re know a bit more and there are good frameworks out there that make the job less laboriously going into myopic details. we can step back and see how things are working overall and make some judicious choices.

If you’re in that mode, this book helps. It’s a great common-sense summary of all the larger considerations and relevant details. The book goes step-by-step through the sales conversion funnel, talks about the most common pages & sections, and provides great mental models of what’s happening in the user’s mind.

It manages to do all this without belaboring anything. It’s a short but valuable first read, and is well suited to be a quick reference.

2 people found this helpful

Helpful

Book Hoarder

Fantastic Overview for Small Business/Solopreneurs

Reviewed in the United States 🇺🇸 on May 13, 2021

Verified Purchase

I needed a book that showed me what a website user would like to see in my website (I sell digital illustrations on Etsy, but am about to branch into my own website). I was nodding my head about everything I read because I, as a website user, agreed with what makes a site user-friendly and “sticky.” I just didn’t know all these little steps as the one who is about to DESIGN the website experience. Thank you for this easy-to-read book and I loved the links—I used about 80% of them!!

One person found this helpful

Helpful

Good research, no fluff, applies to almost any eCommerce site

Reviewed in the United States 🇺🇸 on July 8, 2020

Verified Purchase

I used this book as part of my own research to design an eCommerce site for a client. This book focuses on B2C (business to consumer) sites, but most of the concepts also apply to B2B (business to business) sites such as the one I was designing. It does a good job of covering mobile sites as well as more traditional desktop browser sites.

The suggestions and recommendations in the book are good, but what I really liked is the no-nonsense style. The author gets to the point, and doesn't pad just to have a longer book. This sort of conciseness is unfortunately rare in technical books, and I really appreciate it.

4 people found this helpful

Helpful

X

Good stuff

Reviewed in the United States 🇺🇸 on November 23, 2019

Verified Purchase

Some of it is common sense but most of the content is well-worth the purchase. It seems to be a marketing book written by a web designer (I didnt read the authors bio) for the ecommerce wannabe (like me). I'd rather get info from a surgeon than a health insurance rep when I need info on an ailment, so makes sense to go to a web designer over a "marketing guy" when starting out in ecommerce.

3 people found this helpful

Helpful

Riander

The start point for every e-commerce

Reviewed in the United States 🇺🇸 on December 26, 2020

Verified Purchase

If you are the new one in an e-commerce project, this is the book you are looking for.
It will helps you to find the problems that need to be fixed and also gives greats advices and source of information to fullfil the information and examples.

Helpful

Top reviews from other countries

Amazon Customer

Very little content for the price

Reviewed in the United Kingdom 🇬🇧 on May 15, 2022

Verified Purchase

I paid £15.99 for this book, which is a hefty cost for the less than 75 pages of content. While there’s 176 total pages, nearly half have very amateur images of boxes meant to be parts of an ecom website on them, and the others are less than half full… and that’s even with very generous margins.

This is more of a pamphlet than a book…

The content is fairly obvious, so there were very few points where I felt I learned something new.

GOT Fan

An excellent usable intro to UX design

Reviewed in the United Kingdom 🇬🇧 on January 7, 2020

Verified Purchase

Thanks Matt for an easy read that provides UX advice that everyone can apply to their site. I’m an ecommerce CRO consultant and I got loads of great advice in your book. I’ve also signed up to your newsletter for further reading and enrolled on your Udemy course too. Thanks for great value!

dariush

Lots of help in regards to making search more effective

Reviewed in the United Kingdom 🇬🇧 on January 16, 2018

Verified Purchase

I think this area gets overlooked a lot with ecomm sites. Some maybe implement too much. Will be sure to pick a few of the more relevant ones for future projects.

Amazon Customer

Pretty basic but useful ideaa

Reviewed in the United Kingdom 🇬🇧 on October 1, 2017

Verified Purchase

While reading it to start with it seemed quite useful, some interesting ideas but after the first few chapters it's all mostly common sense

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