- Paperback: 224 pages
- Publisher: Rockport Publishers (May 15, 2014)
- Language: English
- ISBN-10: 1592538959
- ISBN-13: 978-1592538959
- Product Dimensions: 8 x 0.6 x 9.9 inches
- Shipping Weight: 1.5 pounds (View shipping rates and policies)
- Average Customer Review: 9 customer reviews
- Amazon Best Sellers Rank: #353,175 in Books (See Top 100 in Books)
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Designing the Editorial Experience: A Primer for Print, Web, and Mobile Paperback – February 11, 2015
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Typography does not conform to various screens as easily as writing does, but it does express itself at every scale and can appear in all of the platforms directly governed by the publication. It’s the most important characteristic, after writing style, to establish identity. Choosing distinctive type puts less pressure on writing style, art, and layout to carry out the identity. While choosing type that could be described as “quirky” would quickly tire your reader, choosing type that is ubiquitous means the reader soon forgets where he is reading an article. In larger formats, such as printed magazines, playfulness with type for titles, headers, and pull quotes can also be a way to establish a unique identity. More reliable, however, is setting and clearly communicating guidelines for proportioning this type. A custom type treatment may not travel to a smaller device, but a simple proportion and spacing can always be kept consistent, regardless of platform.
"Apfelbaum (writer/consultant) and Cezzar (Parsons The New School for Design) take a look at the changing practice of editorial design for magazines and periodicals. This book, which developed from the experiences of the authors at RES magazine, provides an introduction to the basics of graphic and digital design. The first section covers the foundations of design and helps readers understand how content is consumed in print, on the Web, and on mobile devices. The focus on mobile may be unique to this title among publications on magazine design. The second part of the book is dedicated to 19 international case studies that include The New York Times, The Huffington Post, BuzzFeed, and Vanity Fair Italia. Included are interviews editors and designers from the magazines, and stand-alone interviews with well-known practitioners. This primer deserves a space on bookshelves next to Jan White's Editing by Design (3rd ed., 2003) and Yolanda Zappaterra's Art Direction + Editorial Design (2007). It will interest students and designers who are looking for inspiration and ideas for dealing with the converging markets of print, digital, and mobile. Summing Up: ** Recommended. Lower- and upper-level undergraduates, two-year technical program students, professionals, and general readers." â?¬â? Choice
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Anyone who plans for, creates, designs, or manages content needs to own this book.
We overlook that last part too often. A website isn't done when it's launched. Its constantly in need of content updates -- just as magazines continue to publish new issues -- and those updates need to follow editorial guidelines. Those updates are also in need of art direction within the overall editorial & design guidelines. When we focus all our efforts on launching a built site, and overlook the ongoing publication of new content, the best we can do is post news items or blog posts in templated formats.
Designing the Editorial Experience, with its focus on print, web and mobile, is a gratifying affirmation of that mindset; That websites aren't built once and then done, that they need ongoing editorial efforts and the ability to uniquely art direct new content in ways that are true to both the overarching voice, tone and styleguide, and each content item itself.
In today's landscape, as we embrace more fluid designs and anticipate our content appearing in all different formats and contexts, this bit was especially relevant:
"Strong editorial design has always acknowledged its content, its context, and its readers, and is responsive to the ways that audiences engage with it."
I recommend this book to anyone working in publishing content, especially those trying to keep up with the fast-evolving web.
I'm a freelance copywriter who works in print, digital, on apps, sites, social, outdoor, for magazines, for tablets, everything. I've been doing this for 15 years, so I have a great deal of experience with most of what the authors put forth, but I have never seen so much articulated so well. I keep this book next to my laptop and I refer to it at least 3 times a week. The amount of information contained within is unbelievable, but never overwhelming. The interviews and case studies are absolutely worth an in-depth, lengthy read, but the best thing about this book is that it's an awesome quick-reference guide. You can grab it, easily locate the section you need, and then apply that principle to your work, super-fast.
Essential reading for any editorial content strategist, designer or creative director publishing today. Can't recommend it enough.