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Designing the Editorial Experience: A Primer for Print, Web, and Mobile Paperback – February 11, 2015

4.7 out of 5 stars 9 customer reviews

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From the Publisher



Typography does not conform to various screens as easily as writing does, but it does express itself at every scale and can appear in all of the platforms directly governed by the publication. It’s the most important characteristic, after writing style, to establish identity. Choosing distinctive type puts less pressure on writing style, art, and layout to carry out the identity. While choosing type that could be described as “quirky” would quickly tire your reader, choosing type that is ubiquitous means the reader soon forgets where he is reading an article. In larger formats, such as printed magazines, playfulness with type for titles, headers, and pull quotes can also be a way to establish a unique identity. More reliable, however, is setting and clearly communicating guidelines for proportioning this type. A custom type treatment may not travel to a smaller device, but a simple proportion and spacing can always be kept consistent, regardless of platform.

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Product details

  • Paperback: 224 pages
  • Publisher: Rockport Publishers (May 15, 2014)
  • Language: English
  • ISBN-10: 1592538959
  • ISBN-13: 978-1592538959
  • Product Dimensions: 8 x 0.6 x 9.9 inches
  • Shipping Weight: 1.5 pounds (View shipping rates and policies)
  • Average Customer Review: 4.7 out of 5 stars 9 customer reviews
  • Amazon Best Sellers Rank: #353,175 in Books (See Top 100 in Books)
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August 8, 2014
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October 11, 2016
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September 9, 2014
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August 23, 2015
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July 20, 2016
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August 11, 2014
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August 6, 2014
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January 26, 2015
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