The book gives some really good ideas of design work and marketing / advertising campaigns. It's not a how to book, so if that's what you're looking for this isn't it. I draw a lot of inspiration from reading and reviewing the work featured. Good book, pretty pictures.
Non-profits need design that's just as clever and inventive as big corporations and the firms in this book deliver. As one of the contributors we feel honored to be along side some of the biggest names and most up and coming talent in the business. From Moxie Sozo's truly amazing Hurricane Poster Project to tiny firms doing local projects there's a ton of great energy, ideas and art in here. Logos, Posters, Campaigns, Brochures and more are sure to get your creativity and social awareness fired up. ps we're on page 167 posters for the ACLU and no we don't get anything if you buy the book--except a little more satisfaction.
I'm very pleased to see that books like "Designing for the Greater Good" are finally being published. This book showcase examples of social causes and visual communication design addressing ethical issues. It provides a wide range of case studies and a fresh look at what nonprofits are doing to spread their messages. I use it as a reference in my classes, and inspiration for my students.