Towards the end of this book, the author states: "At this point in Web history, we've run out of excuses for bad design." The statement is absolutely true, and yet doesn't explain why so many bad - indeed horrific - designs persist on the web. I can think of only one good explanation: too few designers have read Hoekman's books. There is simply no way you can read this or its companion title, "Designing the Obvious", without questioning almost every decision you've ever made in web design. And that's a good thing, as those questions you'll be asking will inevitably lead to your site's improvement.
Unlike "Designing the Obvious", this book does not spend much time on specifics "how-tos" on improving design. Rather, it presents a set of real-life stories of bad designs and how they were (or could have been) improved using the author's advice. The format, along with Hoekman's eminently readable style, make this a fast, enjoyable read.
My only regret about the book is that it cannot be made required reading for anyone delving into web design. If it was, the web would be a better place; as is, you can at least make your site stand out as one of those people actually *want* to visit by reading this book.
ISBN-13:
978-0321749857
ISBN-10:
0321749855
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