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Designing for Performance: Weighing Aesthetics and Speed 1st Edition
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About the Author
Lara Callender Hogan is the Senior Engineering Manager of Performance at Etsy and the author of Designing for Performance. She champions performance as a part of the overall user experience, striking a balance between aesthetics and speed, and building performance into company culture.
From the Publisher
Q&A with Lara Callender Hogan about Aesthetics and Speed
Tell us why "Designing for Performance" is important right now?
Today's web designers have an enormous impact on website performance. From content and layout choices to animations and interaction design, designers make decisions about the overall user experience, and each decision impacts end page load time and perceived performance. This book empowers designers with the understanding of how page load time works, and what we can do to improve it and make the best overall user experience.
What do you hope readers will walk away with?
Readers will walk away with an understanding of the basics of page speed, as well as immediately-actionable tips on optimizing images, HTML, CSS, fonts, and more. Readers will also gain an understanding of how to create a culture of performance within their organization, and how to weigh the balance between aesthetics and page speed.
What's the most exciting or important thing happening in your space?
The movement for more designers to get hands-on with coding is definitely the most exciting thing happening right now. The more we can move towards designing in the browser, the easier of a time we'll have with optimizing for performance, and the more designers can feel empowered to balance speed and aesthetics!
Tips you can incorporate into your daily workflow:
- Automate image compression as new images are added to your site.
- Use an image resizing service and caching by breakpoint so you don’t need to manually create a new image for every screen size.
- Document copy-and-pasteable design patterns in a style guide for easy reuse.
- Check your page weight and critical path using browser plug-ins.
Top Customer Reviews
Some web designers consider optimizing website performance is perhaps about coding or SEO. Nothing could be further from the truth. Well, almost. Lara covers the main points about getting better page optimization. Speed!
Her first point is aesthetics cause the bulk of drag on page speed. I recommend also watching Lara's Velocity video presentation online about the goals at Etsy. Poised and intelligent -- Lara makes a seamless delivery of ideas. (And, no, she's not my boss or affiliate!) No um's, er's, ah's like other presenters. Her writing is, also, concise and well thought out.
Before you buy any of Steve Sounders works like "High Performance Web Sites," "Even Faster Web Sites" and others. Or before buying "Website Optimization" by Andrew B. King, consider how many methods changed since those vintage copyright dates:
CSS3 and HTML5.
Faster SSD servers.
Many of today's topics are not mentioned in those older, outdated books. Lara gives a snapshot of technology today and even a little glance into future changes.
The book's focus is always about finding a balance between speed and branding (or design aesthetics). Laura demonstrates it's possible to find UX sweet spots.Read more ›
Most Recent Customer Reviews
One of the best books I've read on website performance. It's short, but it feels chock-full of useful details for speeding up your website. Read morePublished 7 months ago by N. Lawson
As a front-end engineer, I expected more real-life trade-off examples but I found there are just a few in the book. Read morePublished 13 months ago by Adam Wang