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Designing for Performance: Weighing Aesthetics and Speed 1st Edition

4.7 out of 5 stars 7 customer reviews
ISBN-13: 088-4851532473
ISBN-10: 1491902515
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Editorial Reviews

About the Author

Lara Callender Hogan is the Senior Engineering Manager of Performance at Etsy and the author of Designing for Performance. She champions performance as a part of the overall user experience, striking a balance between aesthetics and speed, and building performance into company culture.

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Product Details

  • Paperback: 182 pages
  • Publisher: O'Reilly Media; 1 edition (December 19, 2014)
  • Language: English
  • ISBN-10: 1491902515
  • ISBN-13: 978-1491902516
  • Product Dimensions: 0.2 x 6 x 9 inches
  • Shipping Weight: 10.4 ounces (View shipping rates and policies)
  • Average Customer Review: 4.7 out of 5 stars  See all reviews (7 customer reviews)
  • Amazon Best Sellers Rank: #498,599 in Books (See Top 100 in Books)

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Top Customer Reviews

Format: Kindle Edition Verified Purchase
I work at a very small company so many high tech solutions aren't really appropriate for us. Using some of the suggestions in the book we were able to shave a ton of bloat from our site and cut way down on CDN costs. There's nothing earth shattering suggested, most of it was stuff I knew I should be doing but never got around to, but I really appreciated the practical implementation advice. The book was really well written and organized.
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Format: Paperback Verified Purchase
Great book, easy to read. It has a lot of examples. It teaches how browsers render content, impact of performance, how to measure it, best practices for loading images, how to optimize HTML and CSS. There is a chapter about continuous testing as the site evolves, and also how to shape your organization's culture for performance. I've referred to it several times for best practices
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Format: Paperback Verified Purchase
My speciality is optimizing aesthetics and speed for WordPress websites. WordPress only gets a one-word mention on page 41 in this book. Yet, the speed concepts still apply to what I do -- engineer customized websites. So I found this book valuable and contemporary. The speed and decoration goals are the critical issues.

Some web designers consider optimizing website performance is perhaps about coding or SEO. Nothing could be further from the truth. Well, almost. Lara covers the main points about getting better page optimization. Speed!

Her first point is aesthetics cause the bulk of drag on page speed. I recommend also watching Lara's Velocity video presentation online about the goals at Etsy. Poised and intelligent -- Lara makes a seamless delivery of ideas. (And, no, she's not my boss or affiliate!) No um's, er's, ah's like other presenters. Her writing is, also, concise and well thought out.

Before you buy any of Steve Sounders works like "High Performance Web Sites," "Even Faster Web Sites" and others. Or before buying "Website Optimization" by Andrew B. King, consider how many methods changed since those vintage copyright dates:
Mobile bandwidth.
Responsive pages.
CSS3 and HTML5.
Better browsers.
Faster SSD servers.
SVGs.
Web fonts.
Linux improvements.
Affordable CDNs.
Tiny screens.
Retina resolutions.
Etc.

Many of today's topics are not mentioned in those older, outdated books. Lara gives a snapshot of technology today and even a little glance into future changes.

The book's focus is always about finding a balance between speed and branding (or design aesthetics). Laura demonstrates it's possible to find UX sweet spots.
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Format: Paperback
Lara nails it in this quick read! Web performance is an emerging part of development and it's needed a book like this to set a standard for best practices. I've read it twice and keep looking back to it as a reference for best practices. I've recommended it to all the FEWD students I mentor at Thinkful and I'm buying it for the entire dev team I work with at my other employer.
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