- Paperback: 324 pages
- Publisher: O'Reilly Media; 1 edition (January 3, 2016)
- Language: English
- ISBN-10: 1491923679
- ISBN-13: 978-1491923672
- Product Dimensions: 7 x 0.7 x 9.2 inches
- Shipping Weight: 1.1 pounds (View shipping rates and policies)
- Average Customer Review: 64 customer reviews
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- #150 in Books > Arts & Photography > Decorative Arts & Design > Industrial & Product Design
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Designing Products People Love: How Great Designers Create Successful Products Paperback – January 3, 2016
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From the Publisher
From the Preface
What’s in the Book
Creating a new product is like taking a photo.
The picture you want to capture is right in front of you, but you’re not sure which zoom setting will bring your subject’s crisp lines, sharp angles, and stark detail into the frame. So you turn the lens back and forth, gradually settling on the zoom that’s right for the lens and for the photo.
Of course, the subject in front of you could be moving—smiles and facial expressions, leaves blowing in the wind, wildlife running out of frame. So you do your best to capture the best possible story in one frame, adapting to the realities on the ground.
Building a product has similar challenges. This is a process that starts out with a clear goal and stated target, but will probably be forced to adapt its angle and scope along the way. Even so, you try to find the best possible solution to meet your goals and satisfy a customer.
But we’re not the first ones to face the challenges of creating products for other human beings. That’s why we’re going to examine the past so we can design the future.
The Product Creation Model:
The process of creating a product is messy. But I’ve tried to break this complex creation process down into four basic steps. These steps provide the framework for the chapters in this book (Figure P-1):
- 1) Hunt and synthesize
- 2) Build
- 3) Test and level up
- 4) Launch, monitor, and start over
DAN SAFFER, AUTHOR OF MICROINTERACTIONS
"In a quickly changing space, Scott Hurff shares an informed, actionable perspective."
RANDY J. HUNT, VP DESIGN, ETSY
"A thoughtful and charming guidebook for making great things."
SCOTT BERKUN, AUTHOR OF THE MYTHS OF INNOVATION
"Scott's new book connects the world of fast, startup-driven, design-for-mobile thinking with the traditional world of comparatively slower, "do-it-the-right-way" design and brand thinking. The new world of digital product design is interminably evolving, so this book is a great 2015 snapshot of the way modern digital designers needs to act and behave as more like explorers rather than conservators. Keep in mind that in 2016, 2017, and beyond, however, we should expect even more change to the field of digital product design -- so I look forward to the future editions of Scott's work as a historian of sorts in a rapidly evolving present-tense that gets old the very moment it ships."
JOHN MAEDA, DESIGN PARTNER AT KLEINER PERKINS CAUFIELD & BYERS
About the Author
Scott teaches designers how to bring their designs to life at designers.how, and writes about what makes products great at scotthurff.com. His work has appeared in a variety of publications, including Smashing Magazine, Die Zeit, Quartz, Gizmodo, Business Insider, and Gamasutra.
Top customer reviews
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There is so much in this book to learn and appreciate, and I read several sections more than once. Hurff covers the many disciplines aspiring product designers will need to master. To name just a few: psychology, motion, visual design, prototyping, research, interaction design, marketing, business strategy, storytelling.
If that sounds like a lot - it is. There's tons to know, and there's never been a better time to dive in. The golden age of design is now.
Hurff is very hands on and delights in old world bespoke detail. From the minutiae of load screens to how an app responds when there is no data to show, he carefully considers how every single detail of a digital interaction contributes to the larger customer experience.
John Troutman gets at the heart of the matter in one of the interviews:
"The product that we're designing is definitely not the app, and it's not even the device. Both of these things are included - that's the physical thing that you use... and there's a smartphone app that you're going to be interacting with every day - but the product is that experience."
Bingo. The real product is the larger experience that the software and hardware enable.
So what is Hurff's favorite design tool? A big blank sheet of white space with a blinking cursor on the top. In Chapter 4, "User Interfaces Begin with Words", he talks about his process for starting work on a problem. He always starts with simple language on the page. It's fabulously inspiring.
Hurff clearly loves what he does, and his enthusiasm is infectious. If the book is any indicator, he definitely knows how to create products people will love.
It doesn't matter. He offers a helping hand and takes you on a curated walk from idea to a digital product. It's like chatting with a really good friend, and master of 'creating customers' - and getting it done. The thinking, the attitude, the tools, the motivation. He serves you will all you need.
Very helpful. When I get my product off the ground I'll send him thank you note.
One of the best chapters(and already worth the price of the book) for me was chapter 6 "The Mechanics of Interface Design". It details the "UI Stack" which show the five states of interfaces: the Blank state, the loading state, the partial state, the error state and the ideal state. The book is full of examples of many different apps and sites that demonstrate the concepts.