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Designing For Social Change: Strategies for Community-Based Graphic Design (Design Briefs) Paperback – March 7, 2012
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"A compact compendium for graphic designers looking to expand their practice with more community-based design projects." -- Core77
"Designers who want their work to improve their community and create social impact will benefit from reading the case studies in Designing for Social Change.... Written for creatives, teachers, and organizations, author Andrew Shea also addresses project-funding ideas in this colorful and concise guide." -- Communication Arts
"An inspiring collection of projects that prove graphic design isn't all corporate logos and glossy page layouts." -- Fast Company
"An insightful guidebook and designer's co-pilot containing a compilation of case studies that illustrate project concepts, funding resources, processes, strategies, and outcomes. It is a go-to resource for any designer interested or engaged in community-based work" - The Designer's Review of Books
From the Back Cover
Some call it design for the greater good. Others call it social design. Whatever you call it, it's clear that an altruistic impulse is on the rise in the design community. The latest addition to our Design Briefs series, Designing for Social Change, is a compact, hands-on primer for graphic designers who want to use their unique problem-solving skills to help others. Author Andrew Shea presents ten proven strategies for working effectively with community organizations. These strategies can frame the design challenge and create a checklist to keep a project on track. Twenty case studies illustrate how design professionals and students approach unique challenges when working on a social agenda.
This essential guide provides design educators with a valuable teaching resource and professionals with a set of tools to use in their practice. A chapter on grassroots funding solutions can aid designers as they take on their own projects.
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The concise chapter on how to find funding for public interest design is particularly insightful, offering up some practical ideas for how designers can rethink their place in the economy, contribute to projects effecting social change, and still be business savvy.