- Paperback: 192 pages
- Publisher: New Riders; 1 edition (May 4, 2008)
- Language: English
- ISBN-10: 0321534921
- ISBN-13: 978-0321534927
- Product Dimensions: 7 x 0.4 x 9 inches
- Shipping Weight: 1 pounds
- Average Customer Review: 4.5 out of 5 stars See all reviews (26 customer reviews)
- Amazon Best Sellers Rank: #1,266,850 in Books (See Top 100 in Books)
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Designing for the Social Web 1st Edition
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From the Back Cover
Inside, you'll discover:
• The real reasons why people participate online and the psychology behind them
• The Usage Lifecycle—or how people use your web application over time
• How to get people past that trickiest of hurdles: sign-up
• What to do when you've launched a web application and nobody is using it
• How to analyze the effectiveness of your application screens and flows
• How to grow your social web application from zero users to 1000—and beyond
Designing for the social web is about much more than adding features. It's about embracing the social interaction of the people who make you successful—and then designing smartly to encourage it.
About the Author
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Top Customer Reviews
Joshua Porter has written a very thoughtful, well organized, and beautifully illustrated tutorial on how to best utilize the benefits of Web 2.0. Many have written about 2.0 and the profound impact it is having on the web (and our lives). Porter has brilliantly focused on the design elements that are so important to making the interactive world of Web 2.0 come alive for users.
I am designing a web based community scheduled to launch July 1. I am using this book as my template to assure that the features of the community are well understood and appreciated by members. For me, this book is a treasure trove of good ideas.
There are many situations where organizations concentrate on the technology, and as more recent books still point out few of those sites achieve their goals because people are just not motivated to use them. My reason for reading this was to get started before reading more recent books that do focus more on this motivational aspect -- books like "The Social Organization," "Get Bold," and "Social Business by Design." In that overall context, this book was worth reading because you can see the progression of strategies that each of those books focuses on as organizations have learned and applied more sophisticated strategies over the last 4 years.
I enjoyed Porter's discussion of Amazon's reader comments from the perspective of shoppers using those comments as their primary criteria for buying products/books. He concentrated primarily on that buyer angle, but it is also interesting to consider the reviewers' motivations which Porter didn't say much about -- only that for some reason readers have continued to post reviews without being compensated for that or for buying the books they were reviewing. Amazon's rater surveys based on the number and helpfulness of the reviews is in my opinion an elegant example of motivating people to use the software. As people get more comfortable sharing their ideas, we will achieve the motivation that is still lacking on many sites. This book is worth reading to see how the web is s-l-o-w-l-y transitioning to an interactive medium but more quickly changing business, education and just staying in touch with our expanding personal networks along the way.
I found it a nice overall view of
* "somethings to do" and "somethings not to do"
* along with the structure of how to do it
* as well as how to see if I was successful.
It was chock full of examples as well.
I felt this book had to be a challenge to research for and write as the references needed to be current to be most useful and for me they were.
Thanks for an easy to read book and a quick overview of a subject that is all to pertinent to designers today.
What better way to sum up a book then by providing it's own
Table of Contents
The rise of the Social Web
* The Amazon effect
* The social web
A framework for social web design
* The AOF method (Activity, Objects, Features)
* Focus on the primary activity
* Identify your social objects
* Choose a core feature set
* The growing Alienation
* What could it look like
* The value of Authentic conversations
* Make the commitment to authentic conversations
* Get attention by focusing on a specific community
* Keep attention by reacting positively to negative feedback
Design for Sign up
* What are they thinking
* The sign up hurdle
* Keep it Simple the Journalism Technique
* Reduce Sign up Friction
Design for On-going participation
* Why do people participate
* Enable identity management
* Emphasize the person's uniqueness
* Leverage Reciprocity
* Allow for Reputation
* Promote a sense of Efficacy
* Promote a sense of Control
* Confer Ownership
* Show desired behavior
* Attachment to a group
Design for Collective Intelligence
* Complex adaptive systems
* Initial Action
* Aggregate Display
* Leverage points
Design for Sharing
* Two types of Sharing
* The Activity of Sharing
The Funnel Analysis
* The funnel view
* The analysis
* Issues to Watch for
* Meaningful Metrics
Most Recent Customer Reviews
The strategy for a SUCCESSFUL social web project is CLEARLY explained in "designing for the social web".Web 2.0: A Strategy Guide: Business thinking and strategies behind successful Web 2.0 implementations.Read more