- Series: Designing With Type
- Paperback: 176 pages
- Publisher: Watson-Guptill; 5th ed. edition (May 1, 2006)
- Language: English
- ISBN-10: 0823014134
- ISBN-13: 978-0823014132
- Product Dimensions: 8.5 x 0.5 x 11 inches
- Shipping Weight: 1.6 pounds (View shipping rates and policies)
- Average Customer Review: 4.3 out of 5 stars See all reviews (66 customer reviews)
- Amazon Best Sellers Rank: #183,038 in Books (See Top 100 in Books)
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Designing with Type, 5th Edition: The Essential Guide to Typography 5th ed. Edition
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From Publishers Weekly
Part textbook and part reference work, the fifth edition of a typographic classic begins with a thumbnail history of the development of written language and ends with a glossary; in between are in-depth looks at five classic typefaces, lessons on designing with text type, display type and color, and plenty of project assignments. Though Craig, the former design director for Watson-Guptill, touches on the way that type design can be akin to fine art, most of his focus is on the subtle ways in which typeface affects "mood," and letter shape and spacing influences readability, emphasis and even meaning. Even though technological advances have made innovative text design ever simpler, readers—of books, brochures, cereal boxes and subway advertisements—still tend to prefer their type to be "invisible"—in other words, "to serve as a quiet vehicle for enhancing the meaning of a text." While best suited for a beginning graphic design student, this clear, readable book should also intrigue those interested in how the look of a sentence has an impact on the way we read it. 100 color and 500+ b&w illus. (May)
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"An excellent and useful introduction to the subject." - Milton Glaser"
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Top customer reviews
For me, this book served as a jumping-off point to delve into more specific areas that I was personally interested in. Other books I have read (Bringhurst comes to mind) assume the reader has some background eduction in the subject. This book will give it to you.
It's also just a beautiful book: It's large, comfortable to hold and read, and set wonderfully.
The book contains a number of projects that seem like they would be useful in a classroom setting, but are of modest value to the individual reader.
Overall, I highly recommend this book, particularly as an introduction to the subject.
Has pleanty of links to their online database which is a super plus (so long as you have internet while reading you can utilize them).
My favorate aspect vs a printed version is the quick searching electronic books have, much faster and simpler.
The book its self introduces you quickly but smoothly into the world of type. It has a nice narative that guides you along as you read each section.