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Chris McMullen

A Detailed Guide to Self-Publishing with Amazon and Other Online Booksellers: Proofreading, Author Pages, Marketing, and More Paperback – April 3, 2013

by Chris McMullen (Author)

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Book 2 of 3: Detailed Guide

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2019UPDATE: This book was updated in February, 2019 to reflect the merger between CreateSpace and KDP.

BRIEF DESCRIPTION: This is Volume 2, which includes marketability tips, marketing strategies, cover design, editing your proof, perfecting your paperback and eBook, creating an online author platform, and useful tips about Amazon and other booksellers.

The book is both highly informative (like how to use Roman numerals for initial pages and Arabic numbers for others and how to use basic HTML to perfect the eBook), yet also focused on useful marketing, cover design, editing, formatting, and publishing skills.

The paperback edition includes a comprehensive, 21-page index to help you quickly find information.

AUTHOR: Chris McMullen has written and self-published over a dozen paperback books and eBooks. This book also was self-published using the same techniques that are described here.

NOTES: In contrast to the first volume, Volume 2 on marketing and marketability has very little to do with Microsoft Word.

DESCRIPTION: Find highly detailed instructions for how to edit, perfect, and market your books. Some of the specific topics include:

Several common mistakes in cover design and subtle pointers for perfecting the cover.
Numerous tips for how to proofread your paperback and eBook for editing and formatting issues.
Premarketing strategies that you should be applying before you publish to give your book a headstart.
Using Roman numerals and Arabic page numbers, and different headings in each chapter in Word 2010.
Understanding how to interpret Amazon's sales rank and author rank.
How you may receive free media coverage and how to prepare a professional press release package.
A variety of tips for arranging and preparing for book readings and signings.
Learning the true meaning of marketing and how to apply it to effectively sell your books.
Using boldface, italics, linespaces, and bullets in your book description.
All about branding your book and your image as an author.
Setting up an AuthorCentral account, WordPress or Blogspot blog, and Goodreads author page.
Discovering which booksellers are selling your books through CreateSpace's Expanded Distribution.

VOLUME 2 CONTENTS:

Editing Your Proof (includes marketability, cover design, editing, and subtle formatting tips).
Creating Author Pages (your online author platform).
Useful Tips about Amazon and Other Booksellers (like keywords, sales rank, customer reviews, and using Amazon Advantage to arrange preorders).
Marketing Strategies (an introduction to the concepts and numerous free and low-cost strategies, plus several helpful tips).

Print length

233 pages
Language

English
Publication date

April 3, 2013
Dimensions

8 x 0.53 x 10 inches
ISBN-10

1484037243
ISBN-13

978-1484037249
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From the Publisher

Find the self-publishing guide that's right for you.


Word to Kindle Formatting Magic With over 500 pages (8" x 10"), this book provides extensive coverage for how to format a Kindle eBook and publish it on Amazon. Formatting Kindle eBooks has some challenges. This book helps take the mystery and guesswork out of formatting for Kindle devices and apps.	Self-Publishing with Amazon Boxed Set Four books in one. The paperback edition is a single book with nearly 600 pages (8" x 10"). (1) How to Self-Publish a Book on Amazon.com. (2) A Detailed Guide to Self-Publishing with Amazon, Vol. 1. (3) A Detailed Guide to Self-Publishing with Amazon, Vol. 2. (4) Formatting Pages for Publishing on Amazon.	How to Self-Publish a Book on Amazon.com A good place for novices to start. A concise guide with fewer than 200 pages in a more portable book (5.5" x 8.5"). Covers the basics of formatting for both paperback and Kindle, publishing, and getting started with marketing.	A Detailed Guide to Self-Publishing with Amazon, Volume 1 Part of a two-volume set. Over 200 pages each (8" x 10"). A detailed guide to formatting for both paperback and Kindle. While Volume 1 covers most of the formatting essentials, a couple of important yet subtle issues are addressed in the first chapter of Volume 2. An excellent introduction to marketing is provided in the last chapter of Volume 2.

From the Author

What Authors Like
Hundreds of authors have shared feedback about Chris McMullen's books about self-publishing directly with the author via email or on the author's blog. Here are some things that many authors have enjoyed about these books:

clear explanations, detailed instructions, packed with tips
conversational tone and clear communication
depth and range of knowledge displayed
covers topics that authors really want to learn about
practical and competent advice
author comes across as caring and encouraging

Books about self-publishing by Chris McMullen:

Word to Kindle Formatting Magic (new release).
This book provides detailed instructions on how to format a Kindle eBook beginning with Microsoft Word, and also shows you how to go a quick step beyond Word to make a variety of subtle improvements. Learn how to use paragraph styles to control hidden formatting, create drop caps that work across all devices, build an active table of contents, which special characters you can use, how to format pictures, and a variety of Kindle design considerations. Handy checklists help with previewing, publishing, formatting, proofreading, troubleshooting, and even creating a paperback edition. This book is up-to-date with sections on how to setup the new X-Ray feature, improvements to KDP's new print-on-demand service, recent changes to the downloadable previewer (such as Auto-Advance), and more.

A Detailed Guide to Self-Publishing with Amazon, Volume 1.
This volume focuses on formatting the interior, designing a cover, and step-by-step instructions for how to publish. Formatting focuses on Microsoft Word 2010, including many tips to format the paperback and e-book. Discusses many important decisions authors must make, like setting the price and the pros/cons of enrolling in KDP Select. Covers both paperback and e-book formatting.

A Detailed Guide to Self-Publishing with Amazon, Volume 2.
A continuation of the first volume. This volume focuses on editing, cover design considerations, setting up author pages, helpful info about Amazon, and a detailed introduction to marketing. Includes numerous tips to perfect the formatting, cover design, marketing, and more. Discusses many popular topics, like reviews, rank, creating buzz, building a following, and more. Several authors have expressed that this book is easily worth it for the very detailed chapter on marketing.

How to Self-Publish a Book on Amazon.com.
This guide is not as detailed, but covers a wide range of introductory topics. Includes chapters on pre-publishing (like writing, editing, research, and developing the concept) in addition to publishing (formatting, conversion to PDF, publishing, and marketing). Updated in 2014 to provide more formatting and marketing depth. Includes popular topics like formatting page numbers, Kindle formatting, and conversion to PDF.

Formatting Pages for Publishing on Amazon with CreateSpace.
Shows you how to format a Word document for publishing with CreateSpace. Includes page numbering, headers, drop caps, widows, and more. Discusses many formatting details, like tips for better justification and how to prepare a file with bleed.

Self-Publishing with Amazon (Boxed Set: 4 Books in 1).
Includes four full-length books (over 600 pages). Also includes bonus content from the author's blog. Available in both paperback and for Kindle.

About the Author

Chris McMullen has self-published over a dozen paperback books on Amazon through CreateSpace, which is part of the Amazon group of companies, plus over a dozen eBooks through Kindle and other eReader publishers. He has also drawn thousands of professional illustrations using Microsoft Word. Here the author shares his experience and expertise.

Product details

Publisher ‏ : ‎ CreateSpace Independent Publishing Platform (April 3, 2013)
Language ‏ : ‎ English
Paperback ‏ : ‎ 233 pages
ISBN-10 ‏ : ‎ 1484037243
ISBN-13 ‏ : ‎ 978-1484037249
Item Weight ‏ : ‎ 1.04 pounds
Dimensions ‏ : ‎ 8 x 0.53 x 10 inches

Best Sellers Rank: #940,494 in Books (See Top 100 in Books)
- #2,852 in Writing Skill Reference (Books)
- #2,977 in Book Publishing Reference
- #5,376 in Marketing (Books)

Customer Reviews:
60 ratings

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Chris McMullen

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Dr. Chris McMullen has over 20 years of experience teaching university physics in California, Oklahoma, Pennsylvania, and Louisiana. Dr. McMullen is also an author of math and science books. Whether in the classroom or as a writer, Dr. McMullen loves sharing knowledge and the art of motivating and engaging students.

Chris McMullen earned his Ph.D. in phenomenological high-energy physics (particle physics) from Oklahoma State University in 2002. Originally from California, Dr. McMullen earned his Master's degree from California State University, Northridge, where his thesis was in the field of electron spin resonance.

Dr. McMullen is well-known for:

• engaging students in challenging ideas through creativity

• breaking difficult problems down into manageable steps

• providing clear and convincing explanations to subtle issues

• his mastery of physics and strong background in mathematics

• helping students become more fluent in practical math skills

As a physics teacher, Dr. McMullen observed that many students lack fluency in fundamental math skills. In an effort to help students of all ages and levels master basic math skills, he published a series of math workbooks on arithmetic, fractions, algebra, geometry, trigonometry, and calculus called the Improve Your Math Fluency Series. Dr. McMullen has also published a variety of science books, including introductions to basic astronomy and chemistry concepts in addition to physics workbooks.

Dr. McMullen is very passionate about teaching. Many students and observers have been impressed with the transformation that occurs when he walks into the classroom, and the interactive engaged discussions that he leads during class time. Dr. McMullen is well-known for drawing monkeys and using them in his physics examples and problems, using his creativity to inspire students. A stressed-out student is likely to be told to throw some bananas at monkeys, smile, and think happy physics thoughts.

Dr. McMullen first published The Visual Guide to Extra Dimensions, Volumes 1 and 2, to share his passion for the geometry and physics of the fourth dimension. Dr. McMullen has coauthored a half-dozen articles on current and future collider searches for large extra dimensions.

In addition to writing and teaching, Dr. McMullen enjoys Scrabble, golf, and chess.

Customer reviews

5 star		57%
4 star		24%
3 star		10%
2 star		3%
1 star		5%

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Top reviews from the United States

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Grandma R

which got pretty boring. My recommendation is to combine the 3 ...

Reviewed in the United States on September 1, 2014

Verified Purchase

I bought all 3 of McMullen's books on publishing with Amazon. His books are clear and well-written. Plus, they were fairly priced. My only complaint is that the 3 books could (and should) have been edited and combined into one shorter book. There was way too much repetition between the 3 books. I could have puchased just 2 of them, but the descriptions weren't clear enough to know exactly what was covered in each book. Even if I'd purchased just Vol 1 and Vol 2, there was a lot of repetition, which got pretty boring. My recommendation is to combine the 3 books into one, charge $20-$25, and save readers' time. For readers...read the descriptions carefully and take time to look inside each book. Hopefully, you can figure out what you need BEFORE you buy it.

8 people found this helpful

Helpful

David Morris

Self-Publishing with Amazon

Reviewed in the United States on May 21, 2013

Verified Purchase

Self-Publishing with Amazon is one of the best focused books I have read. It follows through better than any book I have read on self-publishing. The first 22 pages provided more information than several orther 200+ page books. As a new author, I have been researching the topic for several months. Chris McMullen captures the essence of the subject. His section on marketing is worth the price of the book.I have implimented several of his ideas. He has given me many more thoughts. Anyone planning on self-publishing can use the suggestions in Chris's book to make the move. I am finding his practical viewpoints are giving me many avenues to explore. His work is not only well researched, but Chris has applied it in publishing several books. As a result, he knows his concepts work. I am glad for his helpful book and I appreciate it very much.

9 people found this helpful

Helpful

very poorly formatted, hard to read for a book on publishing

Reviewed in the United States on February 27, 2020

Verified Purchase

I was really surprised to view the interior of this book when it arrived for 4+ star rating and all he says about how excellent his teaching books on this exact subject are, it looks like someone put it on auto-format and sent it without viewing the outcome, to the printer. slim margins, large text all bunched u without space between paragraphs, it rambles on and on and on.
This is not a well-written book. If there is valuable information here, it is lost on the first few pages of the reader's time to SEE what is being told. My goodness. I was pretty shocked to see this. I was actually maddened by it, because I bought it for learning, and find it very unfriendly or clear to read at all. What??

One person found this helpful

Helpful

Reflect2

Helpful Self Publishing and Marketing Guide

Reviewed in the United States on November 10, 2014

Verified Purchase

This book is a true how-to-guide for newbie self publishers. McMullen’s approach is systematic with detailed emphasis on essential components of designing and proofing a self published book that looks professional and is saleable in a highly competitive marketplace. As the author of numerous books, McMullen shares his own experience with Amazon. In addition, he offers detailed advice on marketing strategies as well as information on what not to do. A Detailed Guide to Self Publishing with Amazon and Other Online Booksellers is an excellent resource for writers who are serious about self publishing and successfully marketing their books.

2 people found this helpful

Helpful

Ross Davis

Any New writer should buy this book

Reviewed in the United States on January 19, 2014

Verified Purchase

I have read the book from front to back and so far have my draft first 10 pages working well. I am dyslectic and that make every thing I write a challenge.
I was particularly interested in using Micro-soft word because I all ready use that program because of it's spelling and gramma check's .
This book explains all of the "how to" situations that present in writing a BOOK .

I am 79 year of age and this is my first attempt at writing a book something My School teacher thought I would never ever be able to do, Even my children thought it would be the LAST thing I could do. When at school there were two students that were for ever being hauled out as writing the worst essays , yes one was me. So with a smile on my face this book give me that ability to become an achiever
Cheers Ross Davis

13 people found this helpful

Helpful

Safe Haven

Best preparation for publishing with Amazon

Reviewed in the United States on July 3, 2013

Verified Purchase

Vols. 1 and 2 by Chris McMullen provide the most detailed information about what is required and what to watch out for when publishing with CreateSpace. This way you can be prepared before you start filling out the forms. I had bought about 8 other self-publishing books, but they were outdated, too general or not focused on Amazon. These books by Chris McMullen are the books that I recommend to friends who are interested in self-publishing.

5 people found this helpful

Helpful

Dr. Lionel Smalley

To all the authors out there - this book's a winner!

Reviewed in the United States on August 9, 2015

Verified Purchase

This is a well constructed and thought provoking book. It provides useful advice and tips on how to improve the arrangement and formatting of any author's book. I found it extremely useful and have applied its contents to my book. To all authors out there, this one's for you. Go ahead, take a peek inside the book and do yourself a big favor, purchase a copy. I did and found it great value for money. I also purchased his first volume, also a great buy!

Great job Chris!

Dr Lionel Smalley

2 people found this helpful

Helpful

Rayinor

Excellent Resource

Reviewed in the United States on April 17, 2015

Verified Purchase

I have both volume 1 & 2, and am currently using them as I prepare to publish my next book. In my opinion, of all the resources for Indie Authors, this is one of the most comprehensive and useable books available. All Indie Authors should have this set in their reference library.

One person found this helpful

Helpful

Top reviews from other countries

Alan J Ford

Five Stars

Reviewed in the United Kingdom on September 12, 2018

Verified Purchase

Very good value for money & most informative.

alan farmer

Four Stars

Reviewed in Canada on July 10, 2014

Verified Purchase

VERY HELPFULL

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A Detailed Guide to Self-Publishing with Amazon and Other Online Booksellers: Proofreading, Author Pages, Marketing, and More Paperback – April 3, 2013

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Frequently bought together

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From the Publisher

Find the self-publishing guide that's right for you.

Word to Kindle Formatting Magic

Self-Publishing with Amazon Boxed Set

How to Self-Publish a Book on Amazon.com

A Detailed Guide to Self-Publishing with Amazon, Volume 1

Editorial Reviews

From the Author

About the Author

Product details

About the author

Chris McMullen

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