- Paperback: 180 pages
- Publisher: Stefan Engeseth Publishing (August 1, 2003)
- Language: English
- ISBN-10: 9163113899
- ISBN-13: 978-9163113895
- Product Dimensions: 5 x 0.4 x 8 inches
- Shipping Weight: 9.1 ounces (View shipping rates and policies)
- Average Customer Review: 3 customer reviews
- Amazon Best Sellers Rank: #13,646,544 in Books (See Top 100 in Books)
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Detective Marketing: Creative Common Sense in Business 0th Edition
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Engeseths ideas are radical 2000s evolution -- All About Branding
In his book Detective Marketing, Stefan has succeeded in creating what we always strive for: simplicity, clarity, perfection. -- Claes Andréasson, Director, Absolut Akademi, The Absolut Company
Some really good example of business metapors. -- Tompeters!
Straightforward thinking. It's thought-provoking. His taking the Peppers' One-to-One philosophy a step forward. -- Brandrepublic
Swedish business bible -- Brand Strategy
From the Publisher
One Year Ahead of Coca-Cola
Engeseths ideas often literally make news. His reflections about distribution, are a case in point. In our digital world many goods still make several laps around the world before they reach the consumer. His solution: distribute goods such as milk and Coca Cola directly to the consumers kitchen faucet. A pipe dream? Coca Cola didnt seem to think so. One year after the publication of his book, The Coca-Cola Company announced a pilot project for just such a Coke on tap alternative in New York.
Top customer reviews
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Stefan: how about Detective Marketing II? We'd like more of your genius!