- Paperback: 360 pages
- Publisher: James E White & Associates (January 30, 2000)
- Language: English
- ISBN-10: 0967649404
- ISBN-13: 978-0967649405
- Product Dimensions: 5.5 x 0.8 x 8.5 inches
- Shipping Weight: 15.5 ounces
- Average Customer Review: 13 customer reviews
- Amazon Best Sellers Rank: #1,444,592 in Books (See Top 100 in Books)
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Will It Sell? How to Determine If Your Invention Is Profitably Marketable (Before Wasting Money on a Patent) Paperback – January 30, 2000
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Mr. White's book is not for light reading. It is the most technically competent book of its kind that I have come across--heavy with in-depth marketing advice. Very thorough. A valuable reference for inventors at any stage of experience. (Jack Lander, The Inventor's Bookstore, -- Jack Lander, The Inventor's Book store
Will It Sell? presents a sophisticated yet easy to follow approach to critical marketing methods and tactics every serious inventor will be able to apply to their day to day invention development activities right from the start. The 'Web' approach to resource listings is excellent and timely. The resource listings are top quality, well researched, hit the subject matter hard, and make for inventors' instant access to information that otherwise doubles the effective size of the book. Combined with the well-documented index, this book is a virtual 'pocket manual' that presents crisp, easy to find information on the myriad invention marketing and marketability issues inventors will encounter on their way to invention success. All in all, a fine job. -- patentcafe.com
From the Author
As a marketer attending local inventor club meetings I was constantly flabbergasted at the total lack of consideration inventors gave to the marketing issues of their invention ideas. So many inventors concentrate their energies on technically solving problems without any regard for whether there are any buyers that might want solutions to the problem or whether the invention's cost will be higher than the customer's perceived value for the solution. It is a myth that the public can be sold anything by a good marketer. Marketing studies and anecdotal evidence make it clear that only one or two out of 1000 invention ideas are ever successful in the marketplace. Of those 1000 ideas maybe 100 are pushed through the patent process and out of the 100 that get patented maybe 2 actually generate more revenue than the cost of the patent. This book was written to help rectify the problem with the hope of boosting the number of profitable patents from 2 per 100 to somewhere between 10 and 30 per 100. The book should also make it possible for many of the 900 inventors that get stopped because of a lack of funds to pay the patenting costs. There are simple ways to figure out how to inexpensively proceed without paying patenting costs up-front yet fully protecting all patenting rights. Of course, they do require some work. Millions of dollars are wasted every year on product ideas that nobody wants. Millions more are wasted on worthless patents. I don't want to see you waste your money because you don't understand the invention process. Consider the purchase cost of this book as a fully refundable investment. I am so confident that you will find this book worth it's purchasing costs that I guarantee to personally refund every penny you pay to get it plus your return first class postage if you don't believe it is worth its cost.
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