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Developer, Advocate!
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A collection of in-depth conversations with leading developer advocates that reveal the world of developer relations today
Key Features
- Top developer advocates reveal the work they're doing at the center of their tech communities and the impact their advocacy is having on the tech industry as a whole
- Discover the best practices of developer advocacy and get the inside story on working at some of the world's largest tech companies
- Features contributions from noted developer advocates, including Scott Hanselman, Sally Eaves, Venkat Subramaniam, Jono Bacon, Ted Neward, and more
Book Description
What exactly is a developer advocate, and how do they connect developers and companies around the world? Why is the area of developer relations set to explode? Can anybody with a passion for tech become a developer advocate? What are the keys to success on a global scale? How does a developer advocate maintain authenticity when balancing the needs of their company and their tech community? What are the hot topics in areas including Java, JavaScript, "tech for good," artificial intelligence, blockchain, the cloud, and open source?
These are just a few of the questions addressed by developer advocate and author Geertjan Wielenga in Developer, Advocate!. 32 of the industry's most prominent developer advocates, from companies including Oracle, Microsoft, Google, and Amazon, open up about what it's like to turn a lifelong passion for knowledge sharing about tech into a rewarding career. These advocates run the gamut from working at large software vendors to small start-ups, along with independent developer advocates who work within organizations or for themselves.
In Developer, Advocate!, readers will see how developer advocates are actively changing the world, not only for developers, but for individuals and companies navigating the fast-changing tech landscape. More importantly, Developer, Advocate! serves as a rallying cry to inspire and motivate tech enthusiasts and burgeoning developer advocates to get started and take their first steps within their tech community.
What you will learn
- Discover how developer advocates are putting developer interests at the heart of the software industry in companies including Microsoft and Google
- Gain the confidence to use your voice in the tech community
- Immerse yourself in developer advocacy techniques
- Understand and overcome the challenges and obstacles facing developer advocates today
- Hear predictions from the people at the cutting edge of tech
- Explore your career options in developer advocacy
Who this book is for
Anybody interested in developer advocacy, the impact it is having, and how to build developer advocacy capabilities
Table of Contents
- Scott Davis
- Ted Neward
- Sally Eaves
- Kirk Pepperdine
- Rabea Gransberger
- Lawrence Moroney
- Scott Hanselman
- Heather Vancura
- Matt Raible
- Tracy Lee
- Simon Ritter
- Mark Heckler
- Jennifer Reif
- Venkat Subramaniam
- Ivar Grimstad
- Regine Gilbert
- Tim Berglund
- Ray Tsang
- Tori Wieldt
- Andres Almiray
- Arun Gupta
- Josh Long
- Trisha Gee
- Bilal Kathrada
- Baruch Sadogurksy
- Mary Thengvall
- Yakov Fain
- Patrick Mcfadin
- Reza Rahman
- Adam Bien
- Bruno Borges
- Jono Bacon
- ISBN-101789138744
- ISBN-13978-1789138740
- EditorialPackt Publishing
- Fecha de publicación30 Septiembre 2019
- IdiomaInglés
- Dimensiones9.02 x 5.98 x 1.61 pulgadas
- Número de páginas782 páginas
Opiniones editoriales
Críticas
"Geertjan has put together a rare and enormous resource of personal anecdotes, experiences, and trials and tribulations from a diverse group of successful developer advocates. If you're considering pursuing a career in this field or want to improve at your craft, there's bound to be something in here for you."
--Chris Messina, Hashtag Inventor & former Developer Advocate at Google
Biografía del autor
Geertjan Wielenga is a developer advocate who promotes Java and JavaScript as a speaker, writer, and trainer. He graduated from the University of KwaZulu-Natal with a degree in social science and a postgraduate degree in law.
Geertjan has worked in Austria, the Czech Republic, and the Netherlands for firms including Sun Microsystems and Oracle. Now a senior principal product manager at Oracle, he advocates the open-source projects Apache NetBeans and Oracle JET.
Detalles del producto
- Editorial : Packt Publishing (30 Septiembre 2019)
- Idioma : Inglés
- Tapa blanda : 782 páginas
- ISBN-10 : 1789138744
- ISBN-13 : 978-1789138740
- Dimensiones : 9.02 x 5.98 x 1.61 pulgadas
- Clasificación en los más vendidos de Amazon: nº4,367,579 en Libros (Ver el Top 100 en Libros)
- nº5,025 en Lenguajes de Programación (Libros)
- nº5,702 en Libros sobre Historia y Cultura de Computadoras y Tecnología
- nº6,897 en Programación de Microsoft
- Opiniones de clientes:
Sobre el autor

Heather VanCura is a Vice President at Oracle, leading the Java Community Process (JCP) program and MySQL Community Outreach team. With 20+ years of experience at Oracle and Sun Microsystems, she actively engages with the developer community as an international speaker, event organizer, and mentor. She has visited six continents and over fifty countries meeting developers and helping them to engage in standards-related and open source projects. Heather is passionate about promoting diversity in technology and volunteers with organizations like Women Who Code and IEEE Women in Engineering. Her extensive involvement includes serving on the boards of Dress for Success and FIRST LEGO League NorCal. Heather's dedication to empowering developers and advocating for diversity makes her a respected leader in the industry.
Opiniones de clientes
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- 5 estrellas4 estrellas3 estrellas2 estrellas1 estrella4 estrellas47%29%24%0%0%29%
- 5 estrellas4 estrellas3 estrellas2 estrellas1 estrella3 estrellas47%29%24%0%0%24%
- 5 estrellas4 estrellas3 estrellas2 estrellas1 estrella2 estrellas47%29%24%0%0%0%
- 5 estrellas4 estrellas3 estrellas2 estrellas1 estrella1 estrella47%29%24%0%0%0%
Las opiniones de clientes, incluidas las valoraciones de productos ayudan a que los clientes conozcan más acerca del producto y decidan si es el producto adecuado para ellos.
Para calcular la valoración global y el desglose porcentual por estrella, no utilizamos un promedio simple. En cambio, nuestro sistema considera cosas como la actualidad de la opinión y si el revisor compró el producto en Amazon. También analiza las opiniones para verificar la confiabilidad.
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Ha surgido un problema al filtrar las opiniones justo en este momento. Vuelva a intentarlo en otro momento.
This book shows us that the successful advocates, and we know they are successful because Geertjan included them in his book, recognize that they are not salespeople. Those that work for companies with the title advocate recognize that their success when presenting is tied to their honesty. Yes, the company they work for sells a great product or service, but nothing is perfect and competitors are not enemies. It was refreshing to read this.
Then there are advocates who do not represent a particular product. Some are consultants and some are academics but regardless of their background or how they pay the bills they all say that the most rewarding part of what they do is to inspire developers to do great things.
One line of inquiry in the book is to ask what the future may hold. The advocates are uniquely placed to comment on the future because they do not work in a bubble. They visit the front lines of developers. They enjoy the opportunity to talk with anyone who has come to listen to them. They have a much larger view of software development than you and I likely do.
I am going to reveal something a book reviewer should probably never do. I haven’t finished reading the book. I don’t want to finish it. I want to pick it up during quiet moments and be inspired by the stories Geertjan tells in his conversations. I have met more than half the advocates in this book at conferences. What this book is giving to me are insights into what the role of the advocate is in our industry and the career of developer advocate. It should never end.
One area I think the book can be improved is summarize what are the common leanings. Like you talk to 100 people and they tell you many different things but surely there would be some common themes.
It would nice to have a section in the end summarizing common recurring leanings.
Building software and or maintaining systems is much more than simply wielding the tools correctly. Business drives demand for systems and developers of technological solutions. A skilled developer is part of a larger team and the system is part of a business solution. A developer advocate is a person that can internalize both of the domains and bridge the gap in the wildly different objectives and their optimizations that steer behavior of people working in sales or in development departments of software solution providers.
Another benefit of the book; you can pick it up and start anywhere as each interview is an encompassing viewpoint with no direct relation between the views, except for the role and the way the advocate embodies that role.
Excellent addition to the shelf of anyone already or starting to get involved software development.