Developing a Creative and Innovative Integrated Marketing Communication Plan 1st Edition
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- Paperback : 192 pages
- ISBN-10 : 0137783337
- ISBN-13 : 978-0137783335
- Item Weight : 12.8 ounces
- Publisher : Pearson; 1st Edition (April 20, 1998)
- Product Dimensions : 7.95 x 0.47 x 9.92 inches
- Language: : English
- Best Sellers Rank: #4,149,755 in Books (See Top 100 in Books)
- Customer Reviews: