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Did You Spot the Gorilla?: How to Recognise the Hidden Opportunities in Your ... Paperback – Import, 2004
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The book is deliberately aimed at the 55-minute audience, those short-haul train or plane travellers, and is expensive on a cost-per-page basis. However, the cost has to be offset against the value it gives to the professional and personal lives of readers. Make no mistake, there is a huge carry-over in applying lessons to business life and home - change your outlook in one and it will almost certainly affect the other.
The volume may be used as a corporate hand-out, and it uses psychological tricks and ploys, with anecdotes of where a `gorilla' has been found. Many readers could add their own examples, and that can work well in a group context.
A chatty style is not prescriptive, and there are 4 clear lessons to encourage gorilla spotting. One thing that I did find irritating was being asked to write answers in the book. Needless to say I did not do this - it ruins the volume for ever, and means that the pages cannot be revisited in the future. At any rate, not without purchasing an additional copy. The cynic may think that this is to encourage further sales.
Richard Wiseman has written a little gem that should make you stop and think. Perhaps the biggest key to spotting `gorillas' is to be aware that there are some out there. Go out and look for some. It could change your life.
Peter Morgan, Bath, UK ([...])
The author confuses focus with blindness. Focus does not make you blind, it helps you achieve your goals. He also confuses familiarity with blindness. But every state of mind has its purpose. Focus and familiarity are positives! We only need to see the unseen when it is important. And doing so is much more connected with desire and openness of mind than with training. The author is completely out of touch with reality. And he's a professor! Although a fairly dodgy one (Professor of Public Understanding). Sounds remarkably like a Professor of Professing. At a new university (University of Hertfordshire, formerly Hatfield Technical College). Probably the ideal venue for ex-magicians.
When he said on page 7, "Secondly, I hope you don't mind, but I have invited two friends to join us on the journey", it became crystal clear that he is also a pompous nincompoop. He must have some abilities to have reached professorship, but none can be observed here.