From the Hardcover edition.
|Print List Price:||$15.00|
Save $3.01 (20%)
Random House LLC
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|Length: 290 pages||Word Wise: Enabled||Enhanced Typesetting: Enabled|
|Page Flip: Enabled||
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I did no know what I was going to read, but I just did it. The book is often too academic and spend too much time on terminologies an definition. Read morePublished 1 month ago by Luca
Should have been a ten page paper. The messages are not breakthrough or new. I also did not appreciate the author's concentrated efforts of using fancy word (where better fitting... Read morePublished 1 month ago by Manylander
Rarely do I buy books any more. But I did pick this one up and buy it at a used book store. And despite what one reviewer said; this book is far more than 3 cats (categories). Read morePublished 1 month ago by Dan Mask
The tone of the book is unlike any other business book - it's less ”do this and you'll be successful" but rather "consider these ideas". Read morePublished 3 months ago by Chi Fan Johnson Cheng
True to its thesis, this is somewhat of a hostile, breakaway take on the typical marketing book. The narrative approach is not for everyone, but for this reader, it worked: no... Read morePublished 4 months ago by RedLev
Youngme explores what makes brand boring and what makes them inspirational in this book about breaking away from your competition. Read morePublished 4 months ago by curtismchale
Awesome book on improving our design thinking to escape from the competitive herdPublished 7 months ago by Vishal Jain
This book will make you think. Do you want to revert to average or create a strong distinction on a few attributes? Highly recommended.Published 8 months ago by Glitch